https://ns.adobe.com/experience/target-experienceevent
Target ExperienceEvent field group for use with schemas for Solution data ingestion. Includes the core/standard ExperienceEvent as well as the required Adobe Target ExperienceEvent field groups.
| Abstract | Extensible | Status | Identifiable | Custom Properties | Additional Properties | Defined In |
|---|---|---|---|---|---|---|
| Can be instantiated | Yes | Stable | No | Forbidden | Permitted | adobe/experience/target-experienceevent.schema.json |
- Adobe Target ExperienceEvent Template
https://ns.adobe.com/experience/target-experienceevent- Extensibility base schema
https://ns.adobe.com/xdm/common/extensible - Advertising Details
https://ns.adobe.com/xdm/context/experienceevent-advertising - Application Details
https://ns.adobe.com/xdm/context/experienceevent-application - Channel Details
https://ns.adobe.com/xdm/context/experienceevent-channel - Commerce Details
https://ns.adobe.com/xdm/context/experienceevent-commerce - Direct Marketing Details
https://ns.adobe.com/xdm/context/experienceevent-directmarketing - Environment Details
https://ns.adobe.com/xdm/context/experienceevent-environment-details - Campaign Marketing Details
https://ns.adobe.com/xdm/context/experienceevent-marketing - Media Interaction Details
https://ns.adobe.com/xdm/context/experienceevent-media - Profile Stitch Details
https://ns.adobe.com/xdm/context/experienceevent-profile-stitch - Search Details
https://ns.adobe.com/xdm/context/experienceevent-search - Segment Membership Details
https://ns.adobe.com/xdm/context/experienceevent-segmentmembership - Technical Details
https://ns.adobe.com/xdm/context/experienceevent-technical-details - Web Details
https://ns.adobe.com/xdm/context/experienceevent-web - Adobe Target ExperienceEvent Full Extension
https://ns.adobe.com/experience/target/experienceevent-all - Adobe Unified Profile Service ExperienceEvent Shared Extension
https://ns.adobe.com/experience/profile/experienceevent-shared - Adobe Experience Platform Implementation Details
https://ns.adobe.com/experience/implementations-ext - End User ID Details
https://ns.adobe.com/xdm/context/experienceevent-enduserids
- Extensibility base schema
{
"@id": "https://data.adobe.io/experienceid-123456",
"xdm:dataSource": {
"@id": "https://data.adobe.io/datasources/datasource-123",
"xdm:code": "DataSourceIntegrationCode-123"
},
"xdm:timestamp": "2017-09-26T15:52:25+00:00",
"xdm:identityMap": {
"ECID": [
{
"id": "68519882713298129995549973016107434638",
"primary": true
}
]
},
"https://ns.adobe.com/experience/target/clientcode": "773baa41-4afd-4c4e-9178-1547f58e07bd",
"https://ns.adobe.com/experience/target/mboxname": "orderConfirmPage",
"https://ns.adobe.com/experience/target/mboxversion": "v60",
"https://ns.adobe.com/experience/target/sessionid": "94ef199f-85e6-4e33-9a58-0e4162486714",
"https://ns.adobe.com/experience/target/pagedetail/pageid": "http://data.adobe.com/experience/target/pagedetail/pageid/b1ba48aa-291f-4f94-bc65-a260150648a1",
"https://ns.adobe.com/experience/target/pagedetail/pagescore": 100
}https://ns.adobe.com/experience/implementations
- is optional
- type: Adobe Experience Platform Implementation Details
- defined in Adobe Experience Platform Implementation Details
- Adobe Experience Platform Implementation Details –
https://ns.adobe.com/experience/implementations
Identity of the dataset that the Unified Profile Service ingested the data from. Usage is reserved for the Unified Profile Service.
https://ns.adobe.com/experience/profile/originDatasetID
- is optional
- type:
string - defined in Adobe Unified Profile Service ExperienceEvent Shared Extension
string
A list of items representing executed activities.
https://ns.adobe.com/experience/target/activities
-
is optional
-
type: Adobe Target Activity
-
defined in Adobe Target ExperienceEvent Full Extension
Array type: Adobe Target Activity
All items must be of the type:
- Adobe Target Activity –
https://ns.adobe.com/experience/target/activity
Adobe Target client code.
https://ns.adobe.com/experience/target/clientcode
- is optional
- type:
string - defined in Adobe Target ExperienceEvent Full Extension
string
Identifier of the environment on which the event was processed.
https://ns.adobe.com/experience/target/environmentID
- is optional
- type:
string - defined in Adobe Target ExperienceEvent Full Extension
string
Adobe Target mbox name.
https://ns.adobe.com/experience/target/mboxname
- is optional
- type:
string - defined in Adobe Target ExperienceEvent Full Extension
string
Adobe Target mbox version.
https://ns.adobe.com/experience/target/mboxversion
- is optional
- type:
string - defined in Adobe Target ExperienceEvent Full Extension
string
Target generated page identifier for current event.
https://ns.adobe.com/experience/target/pagedetail/pageid
- is optional
- type:
string - defined in Adobe Target ExperienceEvent Full Extension
string
- format:
uri– Uniformous Resource Identifier (according to RFC3986)
Customer assigned score to visited page.
https://ns.adobe.com/experience/target/pagedetail/pagescore
- is optional
- type:
number - defined in Adobe Target ExperienceEvent Full Extension
number
Adobe Target session identifier.
https://ns.adobe.com/experience/target/sessionid
- is optional
- type:
string - defined in Adobe Target ExperienceEvent Full Extension
string
Information related to advertising impressions, clickthroughs, and attribution.
xdm:advertising
- is optional
- type: Advertising
- defined in Advertising Details
- Advertising –
https://ns.adobe.com/xdm/context/advertising
This fieldgroup is used to capture application information related to an ExperienceEvent, including the name of the application, app version, installs, launches, crashes, and closures. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.
xdm:application
- is optional
- type: Application
- defined in Application Details
- Application –
https://ns.adobe.com/xdm/context/application
Experience channel related to the ExperienceEvent.
xdm:channel
- is optional
- type: Experience Channel
- defined in Channel Details
- Experience Channel –
https://ns.adobe.com/xdm/channels/channel
Product returns, warranty registration, and shopping cart/order process.
xdm:commerce
- is optional
- type: Commerce
- defined in Commerce Details
- Commerce –
https://ns.adobe.com/xdm/context/commerce
Globally unique identification of a data source.
xdm:dataSource
- is optional
- type: Data Source
- defined in Technical Details
- Data Source –
https://ns.adobe.com/xdm/data/datasource
An identified device, application or device browser instance that is trackable across sessions, normally by cookies.
xdm:device
- is optional
- type: Device
- defined in Environment Details
- Device –
https://ns.adobe.com/xdm/context/device
Events and properties related to direct and outbound marketing such as email, direct mail, texts, and in-app notifications.
xdm:directMarketing
- is optional
- type: Direct marketing
- defined in Direct Marketing Details
- Direct marketing –
https://ns.adobe.com/xdm/context/direct-marketing
Condensed, normalized encapsulation of end user identifiers asserted for this ExperienceEvent.
xdm:endUserIDs
- is optional
- type: End user IDs
- defined in End User ID Details
- End user IDs –
https://ns.adobe.com/xdm/context/enduserids
Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.
xdm:environment
- is optional
- type: Environment
- defined in Environment Details
- Environment –
https://ns.adobe.com/xdm/context/environment
Tracks offer impression and social network interactions.
xdm:marketing
- is optional
- type: Marketing
- defined in Campaign Marketing Details
- Marketing –
https://ns.adobe.com/xdm/context/marketing
Media activity information related to the experience event.
xdm:media
- is optional
- type: Media information
- defined in Media Interaction Details
- Media information –
https://ns.adobe.com/xdm/context/media
The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, and working hours.
xdm:placeContext
- is optional
- type: Place context
- defined in Environment Details
- Place context –
https://ns.adobe.com/xdm/context/placecontext
A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record.
xdm:productListItems
-
is optional
-
type: Product list item
-
defined in Commerce Details
Array type: Product list item
All items must be of the type:
- Product list item –
https://ns.adobe.com/xdm/content/productlistitem
Details about the IDs that were joined by profile stitching.
xdm:profileStitch
-
is optional
-
type: Profile stitch
-
defined in Profile Stitch Details
Array type: Profile stitch
All items must be of the type:
- Profile stitch –
https://ns.adobe.com/xdm/context/profileStitch
The time at which this interaction was received by a server.
xdm:receivedTimestamp
- is optional
- type:
string - defined in Technical Details
string
- format:
date-time– date and time (according to RFC 3339, section 5.6)
The information related to web or mobile search.
xdm:search
- is optional
- type: Search
- defined in Search Details
- Search –
https://ns.adobe.com/xdm/context/search
xdm:segmentMembership
- is optional
- type:
object - defined in Segment Membership Details
object with following properties:
| Property | Type | Required |
|---|
The segments associated with this ExperienceEvent. Deprecated, use xdm:segmentMembership instead.
xdm:segmentMemberships
-
is optional
-
type: Segment membership item
-
defined in Segment Membership Details
Array type: Segment membership item
All items must be of the type:
- Segment membership item –
https://ns.adobe.com/xdm/context/segmentmembershipitem
Link clicks, web page details, referrer information, and browser details.
xdm:web
- is optional
- type: Web information
- defined in Web Details
- Web information –
https://ns.adobe.com/xdm/context/webinfo