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experienceevent-directmarketing.schema.md

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Direct Marketing Details Schema

https://ns.adobe.com/xdm/context/experienceevent-directmarketing

Direct marketing events such as opens, clicks, impressions, and unsubscribes.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stable No Forbidden Permitted fieldgroups/experience-event/experienceevent-directmarketing.schema.json

Schema Hierarchy

  • Direct Marketing Details https://ns.adobe.com/xdm/context/experienceevent-directmarketing

Direct Marketing Details Example

{
  "xdm:directMarketing": {
    "xdm:sends": {
      "xdm:value": 1
    }
  }
}

Direct Marketing Details Properties

Property Type Required Defined by
xdm:directMarketing Direct marketing Optional Direct Marketing Details (this schema)
* any Additional this schema allows additional properties

xdm:directMarketing

Direct marketing

Events and properties related to direct and outbound marketing such as email, direct mail, texts, and in-app notifications.

xdm:directMarketing

  • is optional
  • type: Direct marketing
  • defined in this schema

xdm:directMarketing Type