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End user IDs Schema

https://ns.adobe.com/xdm/context/enduserids

The End User IDs schema is used to represent a federated identity of a visitor or known profile across a number of data sources.

It is an object that is using the @id of an XDM data source as keys. Each value consists of the (required) ID that is native to the data source, and (optional) metadata about the data source as well as (optional) confidence in the stitching.

Additionally, this schema can include a property that describes the data source that is responsible for identity stitching.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stable No Forbidden Permitted datatypes/enduserids.schema.json

Schema Hierarchy

  • End user IDs https://ns.adobe.com/xdm/context/enduserids

End user IDs Example

{
  "https://ns.adobe.com/experience/mcid": {
    "@id": "https://data.adobe.io/entities/identity/92312748749128",
    "xdm:namespace": {
      "xdm:code": "ECID"
    }
  },
  "https://ns.adobe.com/experience/aaid": {
    "@id": "https://data.adobe.io/entities/identity/2394509340-30453470347",
    "xdm:namespace": {
      "xdm:code": "AVID"
    }
  },
  "https://ns.adobe.com/experience/tntid": {
    "@id": "https://data.adobe.io/entities/identity/1233ce17-20e0-4a2c-8198-2a77fd60cf4d",
    "xdm:namespace": {
      "xdm:code": "tnt0051"
    }
  }
}

End user IDs Properties

Property Type Required Defined by
https://ns.adobe.com/experience/aacustomid Identity Optional End user IDs (this schema)
https://ns.adobe.com/experience/aaid Identity Optional End user IDs (this schema)
https://ns.adobe.com/experience/acid Identity Optional End user IDs (this schema)
https://ns.adobe.com/experience/adcloud Identity Optional End user IDs (this schema)
https://ns.adobe.com/experience/emailid Identity Optional End user IDs (this schema)
https://ns.adobe.com/experience/mcid Identity Optional End user IDs (this schema)
https://ns.adobe.com/experience/phonenumberid Identity Optional End user IDs (this schema)
https://ns.adobe.com/experience/tntid Identity Optional End user IDs (this schema)
* any Additional this schema allows additional properties

https://ns.adobe.com/experience/aacustomid

Adobe Analytics Cloud Custom end user IDs

An Adobe Analytics custom identifier passed in on a hit.

https://ns.adobe.com/experience/aacustomid

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/aacustomid Type

  • Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/aaid

Adobe Analytics Cloud end user IDs

Adobe Analytics Cloud extension to end user IDs.

https://ns.adobe.com/experience/aaid

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/aaid Type

  • Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/acid

Adobe Campaign end user IDs

Adobe Campaign extension to end user IDs.

https://ns.adobe.com/experience/acid

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/acid Type

  • Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/adcloud

Adobe Advertising Cloud end user IDs

Adobe Advertising Cloud extension to end user IDs.

https://ns.adobe.com/experience/adcloud

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/adcloud Type

  • Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/emailid

Email address IDs

Email addresses used as IDs.

https://ns.adobe.com/experience/emailid

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/emailid Type

  • Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/mcid

Adobe Marketing Cloud ID

A unique identifier from Adobe Marketing Cloud.

https://ns.adobe.com/experience/mcid

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/mcid Type

  • Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/phonenumberid

Phone number IDs

Phone numbers used as IDs.

https://ns.adobe.com/experience/phonenumberid

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/phonenumberid Type

  • Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/tntid

Adobe Target end user IDs

Adobe Target extension to end user IDs.

https://ns.adobe.com/experience/tntid

  • is optional
  • type: Identity
  • defined in this schema

https://ns.adobe.com/experience/tntid Type

  • Identity – https://ns.adobe.com/xdm/context/identity