Personas
Name: Charlie Park
Age: 18
Income: Part time washing dishes at local restaurant
Education: University Student studying Finance
Professional Title: Student
Other Details: Parents pay for Subscriptions
Favorite artists: Joji, Frank Ocean, Frank Sinatra, Playboi Carti,
Social Media use: Average - Owns almost every major Media Platforms such as Instagram, Snapchat, Tiktok, BeReal
Charlie is a university student studying Finance. As a part-time working washing dishes, he does not spend money on subscriptions rather his parents pay for all his entertainment subscriptions. He listens to music everyday when he studies and goes to work. He spends on average 2 hours a day on social media. Charlie is looking for social media platform where he
Name: Maddie Young
Age: 13
Income: Weekly allowance from parents
Education: Middle school
Professional title: Student
Favorite Artists: Taylor Swift, Harry Styles, and Doja Cat
Maddie is a 13-year old middle school student who has just begun to enjoy the excitements of social media. She loves to keep up with with her friends so they can constantly be updated on what’s going on in each others’ lives. She loves to run track, play with her dogs, and go to the lake to swim with her friends.
Maddie also loves listening to music. She enjoys doing so whether by herself, with friends, or during her favorite activities. She and her friends like to share songs with one another and find new artists together. Lately, they’ve been using Spotify much more but would like to be able to interact with each other more through the application.
GOAL: Be able to keep up to date with her school friends on their music taste and recent song obsessions.