Personas
Name: Charlie Park
Age: 18
Income: Part time washing dishes at local restaurant
Education: University Student studying Finance
Professional Title: Student
Other Details: Parents pay for Subscriptions
Favorite artists: Joji, Frank Ocean, Frank Sinatra, Playboi Carti,
Social Media use: Average - Owns almost every major Media Platforms such as Instagram, Snapchat, Tiktok, BeReal
Charlie is a university student studying Finance. As a part-time working washing dishes, he does not spend money on subscriptions rather his parents pay for all his entertainment subscriptions. He listens to music everyday when he studies and goes to work. He spends on average 2 hours a day on social media. Charlie is looking for social media platform where he
- Name: Dale Roberts
- Age: 45
- Income: $90,000
- Education: Bachelor’s
- Job Status: Engineer
- Favorite Artist(s): Old Crow Medicine Show
Dale Roberts is a civil engineer in his mid-40s. He’s noticed that he’s recently begun to lose touch with the people close to him — he doesn’t see his friends as often as he’d like and his kids are beginning to blossom into their own individuals. One thing that he holds very important to his life is discovering music. He finds himself at ease when he can chat with someone about a song, artist or other music news.
Dale is looking for a platform that will let him easily connect with his friends to discuss music. He’d like to both share what he’s currently into and see what his friends have recently discovered. He’d also like to use these same techniques to try to connect better with his children.
Name: Maddie Young
Age: 13
Income: Weekly allowance from parents
Education: Middle school
Professional title: Student
Favorite Artists: Taylor Swift, Harry Styles, and Doja Cat
Maddie is a 13-year old middle school student who has just begun to enjoy the excitements of social media. She loves to keep up with with her friends so they can constantly be updated on what’s going on in each others’ lives. She loves to run track, play with her dogs, and go to the lake to swim with her friends.
Maddie also loves listening to music. She enjoys doing so whether by herself, with friends, or during her favorite activities. She and her friends like to share songs with one another and find new artists together. Lately, they’ve been using Spotify much more but would like to be able to interact with each other more through the application.
GOAL: Be able to keep up to date with her school friends on their music taste and recent song obsessions.