Personas
Demographic: Caucasian
Age: 21
Income: Not enough (in debt)
Education: Currently a student at University of South Carolina (majoring in English)
John White is from a very small town called Some-town from Some-state. He wants to major in English so he can become a teacher to teach English back in his hometown. His hometown is very small and everyone owns a farm. The farmers think that education is not important, but John wants to prove them wrong and wants to show them the power of knowledge.
Goal: to find cheap books to expand his knowledge.
Age: 26
Gender: Male
Income: $49,000
Demographic: Caucasian
Education: Undergraduate degree in Communication and Masters in Library Science
Profession: Librarian
Brad is a librarian at the Richland library. He wants to add more books to the existing library catalog. Brad decided that he would source the books locally since; it would be cheaper to source and help the local bookstore. Rather than going to the bookstore and evaluating each book, Brad wants to save time and effort by searching the inventory on the bookstore's website.
Goal: Check the inventory of some of the existing books at the bookstore via the bookstore's website.
Age: 65
Gender: Female
Income: $70,000
Demographic: Hispanic or Latina
Education: Masters degree in Business Administration
Profession: Bookstore owner
Roberta has owned Roberta's Reads for twenty-five years and would like to transition into the e-commerce space. She has a foundational knowledge of business applications from running her business, namely the Microsoft Suite, but no development experience, and needs a quickly and easily deployable e-commerce site for selling the books from her bookstore. She will be the administrator of Roberta's Reads's website and contribute to uploading inventory and shipping books when they sell.
Goal: Sell books online to clear out inventory so that she can retire. NOT have to learn how to code in order to accomplish this goal.