-
Notifications
You must be signed in to change notification settings - Fork 0
Links to Data Science Projects
Problem 8:
Big Data Problem: Could Fake Reviews Kill Amazon? Posted by Vincent Granville on November 2, 2014 at 7:30pmView Blog Adversarial analytics and business hacking: Amazon case study. Chances are that you might have purchased a book, or visited a restaurant, as a result of reading fake reviews. The problem impacts companies such as Amazon and Yelp, while on Facebook, massive disinformation campaigns are funded by political money, hitting thousands of profiles and managed by public relation companies: they create fake profiles and try to become friends with influencers. Here the focus is specifically on Amazon book reviews, the Facebook issue will be discussed later, while the Yelp issue is well known and has resulted in a class action lawsuit: Yelp's account managers create bad reviews for restaurants, and if you pay a monthly advertising fee, suddently your rating dramatically improves.