restructure the pages according to the doc - references #228

styleguide/content/brand/index.md → styleguide/content/guidelines/index.md

@@ -1,5 +1,5 @@
 ---
-name: Framework
+name: Overview
 ---
 
 ## We believe in simplicity.

styleguide/content/language/tone.md → styleguide/content/guidelines/tone.md

@@ -1,36 +1,36 @@
 ---
-name: Tone
+name: Tone of Voice
 ---
 
-At uSwitch we deliver a simple, helpful and reassuring comparison site. The way we speak to our users reflects that. 
+At uSwitch we deliver a simple, helpful and reassuring comparison site. The way we speak to our users reflects that.
 
 <img alt="image" class="us-img--full trailered" src="/images/tone.png">
 
 ## Tone of voice
 
-*Please consider these general principles when writing copy.* 
+*Please consider these general principles when writing copy.*
 
-**Expert** 
+**Expert**
 
-We have a deep understanding of people, household finances and the industries in which we operate. 
+We have a deep understanding of people, household finances and the industries in which we operate.
 
-Be confident and authoritative. We know what we’re talking about and we’re not afraid to be out in front of the news and industry happenings. 
+Be confident and authoritative. We know what we’re talking about and we’re not afraid to be out in front of the news and industry happenings.
 
 <span class="us-icon--tick us-icon us-icon--small us-icon--custom us-icon--before us-icon--notext"></span><i> Why the smartphone world needs a stronger Nokia OS</i>
 
 <span class="us-icon--cross us-icon us-icon--small us-icon--custom us-icon--before us-icon--notext"></span><i> Why we feel the smartphone world could benefit from a stronger Nokia OS</i>
 
-**Human** 
+**Human**
 
 We always talk on the same level as our customers. Be friendly and conversational, never patronising.
 
-We want to make sure customers realise there are real, live people at uSwitch. So, we speak in a familiar language and in a colloquial manner, and we’re always friendly and inclusive. 
+We want to make sure customers realise there are real, live people at uSwitch. So, we speak in a familiar language and in a colloquial manner, and we’re always friendly and inclusive.
 
 <span class="us-icon--tick us-icon us-icon--small us-icon--custom us-icon--before us-icon--notext"></span><i> Having snagged voice recognition company Ivona back in January, it’s not too much of a leap to imagine that Amazon is prepping its own smartphone.</i>
 
 <span class="us-icon--cross us-icon us-icon--small us-icon--custom us-icon--before us-icon--notext"></span><i> In January, Amazon acquired Ivona, a voice-recognition company. It would seem the next logical step for the company is to create a smartphone using this technology.</i>
 
-**Connected** 
+**Connected**
 
 We are seamlessly synchronised with the wider world and financial one. Be timely, knowledgeable and accurate.
 
@@ -40,12 +40,12 @@ We’re experts because we listen (but not just to the industry leaders) and are
 
 <span class="us-icon--cross us-icon us-icon--small us-icon--custom us-icon--before us-icon--notext"></span><i> Ofgem ‘opening up the market’ to boost energy competition</i>
 
-**Advisory** 
+**Advisory**
 
 We make a positive impact on the lives of our customers. Be empowering and informative.
 
-We don’t just tell people what to do. We guide them into the best decision for them, and we do that by providing accurate, easy-to-understand and relevant information. We make it clear that they are in the driving seat, and we’re just here to support them when they’re unsure. 
+We don’t just tell people what to do. We guide them into the best decision for them, and we do that by providing accurate, easy-to-understand and relevant information. We make it clear that they are in the driving seat, and we’re just here to support them when they’re unsure.
 
-**Frank** 
+**Frank**
 
-We speak truthfully and with insight. Be honest and transparent. We’re open and direct. We don’t hide relevant info or intentionally mislead our customers.
+We speak truthfully and with insight. Be honest and transparent. We’re open and direct. We don’t hide relevant info or intentionally mislead our customers.