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pymc-labs/pymc-marketing
pymc-labs/pymc-marketing PublicBayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
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mmm_ODSC_east_2023
mmm_ODSC_east_2023 PublicThis repository contains materials related to Hajime Takeda's presentation on media mix modeling at ODSC East 2023.
Jupyter Notebook 6
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