Refactor profile

profile/readme.md

@@ -1,73 +1,73 @@
-# [![syntax-tree][logo]][org]
+# [![syntax-tree][githubusercontent-logo]][github-syntax-tree]
 
 **`syntax-tree`** is an organization that contains 100+ projects that deal with
-syntax trees based on **[unist][]**.
+syntax trees based on **[unist][github-unist]**.
 These trees typically deal with content:
-markdown (**[mdast][]**),
-HTML (**[hast][]**),
-natural language (**[nlcst][]**),
-XML (**[xast][]**),
-but also JavaScript (**[esast][]**).
+markdown (**[mdast][github-mdast]**),
+HTML (**[hast][github-hast]**),
+natural language (**[nlcst][github-nlcst]**),
+XML (**[xast][github-xast]**),
+but also JavaScript (**[esast][github-esast]**).
 
 * to learn unist,
-  see [its readme][unist]
+  see [its readme][github-unist]
 * you can use syntax trees without having to deal with them,
-  by using **[unified][]** and its plugins
+  by using **[unified][github-unified]** and its plugins
 
 #### unified
 
 **`syntax-tree`** is part of the unified collective,
 which brings together organisations that work with content as structured data.
 
 * for more about us,
-  see [`unifiedjs.com`][site]
+  see [`unifiedjs.com`][unifiedjs]
 * for how the collective is governed,
-  see [`unifiedjs/collective`][collective]
-* for updates,
-  see [@unifiedjs][twitter] on Twitter
+  see [`unifiedjs/collective`][github-unified-collective]
 
 #### Get involved
 
-> 👉 **Note**: by interacting with this organization or community you agree to
-> abide by our [code of conduct][coc].
+This community has a [code of conduct][github-health-code-of-conduct].
+You must follow it when interacting with the community.
 
 * for questions,
-  see [support][]
+  see [`support.md`][github-health-support]
 * to help,
-  see [contribute][]
+  see [`contributing.md`][github-health-contributing]
 * to sponsor,
-  see [OpenCollective][oc] or [GitHub sponsors][ghs]
+  see [GitHub sponsors][github-sponsors],
+  [`thanks.dev`][thanks],
+  or [OpenCollective][]
 
-[logo]: https://raw.githubusercontent.com/syntax-tree/unist/367da2e/logo.svg?sanitize=true
+[github-esast]: https://github.com/syntax-tree/esast
 
-[org]: https://github.com/syntax-tree
+[github-hast]: https://github.com/syntax-tree/hast
 
-[unist]: https://github.com/syntax-tree/unist
+[github-health-code-of-conduct]: https://github.com/syntax-tree/.github/blob/main/code-of-conduct.md
 
-[mdast]: https://github.com/syntax-tree/mdast
+[github-health-contributing]: https://github.com/syntax-tree/.github/blob/main/contributing.md
 
-[hast]: https://github.com/syntax-tree/hast
+[github-health-support]: https://github.com/syntax-tree/.github/blob/main/support.md
 
-[nlcst]: https://github.com/syntax-tree/nlcst
+[github-mdast]: https://github.com/syntax-tree/mdast
 
-[xast]: https://github.com/syntax-tree/xast
+[github-nlcst]: https://github.com/syntax-tree/nlcst
 
-[esast]: https://github.com/syntax-tree/esast
+[github-syntax-tree]: https://github.com/syntax-tree
 
-[unified]: https://github.com/unifiedjs/unified
+[github-unist]: https://github.com/syntax-tree/unist
 
-[site]: https://unifiedjs.com
+[github-xast]: https://github.com/syntax-tree/xast
 
-[twitter]: https://twitter.com/unifiedjs
+[github-unified-collective]: https://github.com/unifiedjs/collective
 
-[collective]: https://github.com/unifiedjs/collective
+[github-unified]: https://github.com/unifiedjs/unified
 
-[coc]: https://github.com/syntax-tree/.github/blob/main/code-of-conduct.md
+[opencollective]: https://opencollective.com/unified
 
-[support]: https://github.com/syntax-tree/.github/blob/main/support.md
+[thanks]: https://thanks.dev
 
-[contribute]: https://github.com/syntax-tree/.github/blob/main/contributing.md
+[github-sponsors]: https://github.com/sponsors/unifiedjs
 
-[oc]: https://opencollective.com/unified
+[githubusercontent-logo]: https://raw.githubusercontent.com/syntax-tree/unist/367da2e/logo.svg?sanitize=true
 
-[ghs]: https://github.com/sponsors/unifiedjs
+[unifiedjs]: https://unifiedjs.com