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finishing the strategy section updates
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L.Reid committed Aug 8, 2012
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Expand Up @@ -469,48 +469,45 @@ <h3 class="ribbon">Tone of Voice</h3>
<ul>
<li><span class="arrows">></span> Create messages that will inspire others to share, like, and comment. The goal is to get your messages reposted and retweeted: this will help the word spread and reach many more people.</li>
<li><span class="arrows">></span> Be casual and engaging, not authoritative and distant.</li>
<li><span class="arrows">></span> Active voice is better than passive voice.
<li><span class="arrows">></span> Instead of “Advisory Message: Motorists are urged to avoid Keeaumoku Street in Honolulu”, write “Avoid Keeaumoku Street while driving.”</li></ul></li>
<li><span class="arrows">></span> Active voice is better than passive voice.</li>
<li><span class="arrows">></span> Instead of “Advisory Message: Motorists are urged to avoid Keeaumoku Street in Honolulu”, write “Avoid Keeaumoku Street while driving.”</li>
<li><span class="arrows">></span> Speak colloquially and use diction that is easy to understand.</li>
<li><span class="arrows">></span> Stay consistent, try to keep a similar style and language for each post. </li>
<li><span class="arrows">></span> Stay consistent, try to keep a similar style and language for each post.</li>
<li><span class="arrows">></span> Minimize the mentioning of acronyms unless it is already very widely understood. For example, many people may not now that “MOCA” stands for “Mayor’s Office of Culture and the Arts.” If you are unsure whether to abbreviate or not, it’s probably best to spell it out.</li>
<li><span class="arrows">></span> If a place, person, organzation, or whatever it is that you are mentioning in your tweet has a Twitter handle, use that Twitter handle in place of the name. It shows both social media adeptness, and friendliness.</li>
<li><span class="arrows">></span> Keep it short and stick to the point.</li>
</ul>

<h3 class="ribbon">Unique Approaches</h3>
<ul>
<li>Tweetups (in-person meetups) and Twitter chats (organized chat through Twitter around a #hashtag)</li>
<li>Examples:
<ul>
<li>City of Palo Alto’s Mayor’s Twitter chat: <a href="http://civiccommons.org/stories/palo-alto-mayor-chats-residents">civiccommons.org/stories/palo-alto-mayor-chats-residents</a></li>
<li>City of Chicago’s transit authority receives e-mails and tweets from riders. They could cull comments on Twitter to respond to complaints and bolster long term planning efforts: <a href="http://civiccommons.org/stories/using-social-media-monitor-public-sentiment">civiccommons.org/stories/using-social-media-monitor-public-sentiment</a></li></ul></li></ul>

<ul>
<li><span class="arrows">></span> Tweetups (in-person meetups) and Twitter chats (organized chat through Twitter around a #hashtag)</li>
<i>Examples</i>
<ul>
<li><span class="arrows">></span> City of Palo Alto’s Mayor’s Twitter chat: <a href="http://civiccommons.org/stories/palo-alto-mayor-chats-residents">civiccommons.org/stories/palo-alto-mayor-chats-residents</a></li>
<li><span class="arrows">></span> City of Chicago’s transit authority receives e-mails and tweets from riders. They could cull comments on Twitter to respond to complaints and bolster long term planning efforts: <a href="http://civiccommons.org/stories/using-social-media-monitor-public-sentiment">civiccommons.org/stories/using-social-media-monitor-public-sentiment</a></li></ul></li></ul>
</ul>
<h3 class="ribbon">Multiple Accounts</h3>
<ul>
<li>Set up Hootsuite to manage multiple accounts: <a href="http://hootsuite.com/">hootsuite.com</a></li>
<li>Follow the prompts to add your social accounts
<ul>
<li>Up to five accounts at no cost</li></ul></li>
<li>Schedule tweets and posts for later dates and times
<ul>
<li>How to schedule: <a href="http://help.hootsuite.com/entries/240929-how-to-schedule-in-hootsuite">help.hootsuite.com/entries/240929-how-to-schedule-in-hootsuite</a></li></ul></li>
<li>Tailor your message for the proper network
<ul>
<li>Facebook doesn’t use or recognize theme hashtags</li></ul></li></ul>

<ul>
<li><span class="arrows">></span> To manage mulitiple accounts or have the ability to schedule posts and tweets, set up Hootsuite to manage multiple accounts: <a href="http://hootsuite.com/">hootsuite.com</a></li>
<li><span class="arrows">></span> Follow the prompts to add your social accounts.
<li><span class="arrows">></span> You can manage up to five accounts at no cost.</li>
<li><span class="arrows">></span> Schedule tweets and posts for later dates and times.
<li><span class="arrows">></span> To learn how to schedule, read <a href="http://help.hootsuite.com/entries/240929-how-to-schedule-in-hootsuite">Hootsuites guide</a>.</li>
<li><span class="arrows">></span> Tailor your message for the proper network, don't just have content pushed or pasted from one social media platform to another. <i>Example: Don't use hastags is Facebook, they aren't recognized.</I>
</ul>
<h3 class="ribbon">Emergency Communications</h3>
<ul>
<li>Inform your community during emergencies or disasters through social media, as it is one of the quickest, easiest, most far-reaching channels available</li>
<li>Be short, honest, and to the point</li>
<li>Use the same format and framing across all networks to eliminate any misunderstandings or confusion</li></ul>
<ul>
<li><span class="arrows">></span> Inform your community during emergencies or disasters through social media, as it is one of the quickest, easiest, most far-reaching channels available</li>
<li><span class="arrows">></span> Be short, honest, and to the point</li>
<li><span class="arrows">></span> Use the same format and framing across all networks to eliminate any misunderstandings or confusion</li>
</ul>
<h3 class="ribbon">Learning and Analytics</h3>
<ul>
<li>Use Facebook’s built-in analytics, accessible via the admin panel, to get a better idea about which content is driving traffic and shared most</li>
<li>Make future decisions based on how the community is responding and engaging with the content</li>
<li>Google Analytics is a great tool to monitor data related to your social campaign.
<ul>
<li>If a more detailed aggregate for social analytics is needed, more information can be found at <a href="http://www.meadigital.com/clickosity/2011/08/google-analytics-social-media-guide/">meadigital.com/clickosity/2011/08/google-analytics-social-media-guide</a></li></ul></li></ul>

<ul>
<li><span class="arrows">></span> Use Facebook’s built-in analytics, accessible via the admin panel, to get a better idea about which content is driving traffic and shared most</li>
<li><span class="arrows">></span> Make future decisions based on how the community is responding and engaging with the content</li>
<li><span class="arrows">></span> Google Analytics is a great tool to monitor data related to your social campaign.
<li><span class="arrows">></span> If a more detailed aggregate for social analytics is needed, more information can be found at <a href="http://www.meadigital.com/clickosity/2011/08/google-analytics-social-media-guide/">meadigital.com/clickosity/2011/08/google-analytics-social-media-guide</a></li></ul></li></ul>
</ul>
<h3 class="ribbon">LinkedIn</h3>
<p> If you want to attract potential job applicants, share the <a href="http://www.linkedin.com">LinkedIn.com</a> job posting across social networks. Be sure to include any information a potential applicant should know.</p>
</div>
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