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Fixed missing </li>'s and formatting
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@snajmi
snajmi committed Aug 8, 2012
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Expand Up @@ -187,7 +187,7 @@ <h6>Useful resources</h6>
<h1><img src="img/twitter.png"> Twitter</h1>
<div class="top_art_cont">
<p>Twitter is one of the most frequented social media networks in existence today. Designed to instantly connect users to what's most important; you can follow other cities, local business, community leaders, and news outlets. The nature of the platform is viral -- individuals passing along one another's comments to their own networks -- making it one of the quickest, easiest methods to broadcast information to a expansive audience.<br />
<p>There is one primary Twitter account for the City and County of Honolulu: <a href="http://twitter.com/honolulugov"> twitter.com/HonoluluGov</a></p>
<p>There is one primary Twitter account for the City and County of Honolulu: <a href="http://twitter.com/honolulugov">twitter.com/HonoluluGov</a></p>
<div class="secondnav">
<ul>
<li>Explore Twitter: <a href="#get-started-twt">Getting Started</a> | <a href="#fundamental-twt"> The Fundamentals </a>|<a href="#tactic-twt"> Some Tactics</a></li>
Expand All @@ -209,7 +209,7 @@ <h6><span class="numbers">2.</span> If you don't have an account, sign up for on
<h6><span class="numbers">3.</span> Edit your profile</h6>
<ul>
<li><span class="arrows">></span> If you already have a Twitter account, ensure that your name or handle is easy to recognize, and sounds official.</li>
<li><span class="arrows">></span> At any point, you can change your handle to a more readable, credible, and easily identifiable name while maintaining all your current followers and posts. <i>Example: instead of @HNL_info, use @CityofHNL or @HonoluluGov</i></li>.
<li><span class="arrows">></span> At any point, you can change your handle to a more readable, credible, and easily identifiable name while maintaining all your current followers and posts. <i>Example: instead of @HNL_info, use @CityofHNL or @HonoluluGov</i>.</li>
<li><span class="arrows">></span> Your profile should include the words "official" and "government" to ensure that viewers are aware that you are providing official city information.</li>
<li><span class="arrows">></span> Your profile should also include a link to the city or city department website.</li>
</ul>
Expand Down Expand Up @@ -241,22 +241,22 @@ <h6>Sample tweet</h6>
<h3 class="ribbon">Some Tactics</h3>
<h6>Minimize accounts</h6>
<ul>
<li><span class="arrows">></span> Keep active Twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs.
<li><span class="arrows">></span> A new Twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a specific department draws a specific dedicated, yet broad audience that is keen on being kept up date on the the departmental functions, such as the police department.
<li><span class="arrows">></span> Keep active Twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs.</li>
<li><span class="arrows">></span> A new Twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a department draws a specific, dedicated, yet broad audience that is keen on being kept up-to-date on the departmental functions, such as the police department.</li>
</ul>
<h6>Build your community</h6>
<ul>
<li><span class="arrows">></span> Follow others. It's an easy way to get more people to follow you and grow your impression.</li>
<li><span class="arrows">></span> Retweet often. You want people to retweet you, so retweet them. It's a good way to build social capital.
<li><span class="arrows">></span> Tweet a variety of topics and media. Tweet information and notifications, as well as news articles, and less formal comments.
<li><span class="arrows">></span> Retweet often. You want people to retweet you, so retweet them. It's a good way to build social capital.</li>
<li><span class="arrows">></span> Tweet a variety of topics and media. Tweet information and notifications, as well as news articles, and less formal comments.</li>
<li><span class="arrows">></span> Share video from your YouTube channel or pictures from Flickr.</li>
</ul>
<h6>Broaden your reach</h6>
<ul>
<li><span class="arrows">></span> Don’t start tweets with “ @ ” unless you're tweeting <i>at someone</i>. These are considered a <i>reply</i> and are not displayed to as broad of audience, and look like an internal conversation which will get ignored.</li>
<li><span class="arrows">></span> Use hashtags as often as possible. This allows for broader awareness of your message.</li>
<li><span class="arrows">></span> Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote and get your community to use it as well.
<li><span class="arrows">></span> Garner responses by promoting a hashtag.
<li><span class="arrows">></span> Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote the hashtag and get your community to use it as well.</li>
<li><span class="arrows">></span> Garner responses by promoting a hashtag.</li>
<li><i>Example:</i> “What do you think of the new play structure at <a href="https://twitter.com/#!/search/%23Kilaueapark">#KilaueaPark</a>? Include <a href="https://twitter.com/#!/search/%23dolorespark">#KilaueaPark</a> in reply.”</li>
</ul>
<h6>Tactics</h6>
Expand All @@ -276,7 +276,7 @@ <h1><img src="img/flickr.png"> Flickr</h1>
<div class="top_art_cont">
<p>Flickr is a great way to host a comprehensive public database of a city’s photographs. Photos can be viewed by anyone without the need to register an account, so residents can quickly see that recent community event or city function. You can easily share photos from Flickr to other social media platforms.</p>
<p>The City & County of Honolulu has one Flickr page: <a href="http://www.flickr.com/photos/honolulugov">http://flickr.com/honolulugov</a></p>
<p>Here is an example of a city that uses Flickr well: <a href="http://www.flickr.com/photos/weho">City of West Hollywood</a>
<p>Here is an example of a city that uses Flickr well: <a href="http://www.flickr.com/photos/weho">City of West Hollywood</a></p>
<div class="secondnav">
<ul>
<li>Explore Flickr: <a href="#get-started-flickr">Getting Started</a> | <a href="#fundamental-flickr"> The Fundamentals </a>|<a href="#tactic-flickr"> Some Tactics</a></li>
Expand All @@ -293,7 +293,7 @@ <h6><span class="numbers">2.</span> If you don't already have an account, create
<li><span class="arrows">></span> Otherwise, click “Sign up” to create a new account.</li>
<li><span class="arrows">></span> Follow the prompts. Fill in required information.</li>
<li><span class="arrows">></span> A verification email will be sent your primary email address. Click the link in the email to confirm your account.</li>
<li><span class="arrows">></span> Create a screen name. It should be easily identifiable, include city name in it, and the word "gov" or "city" -- shorten if possible.<li>
<li><span class="arrows">></span> Create a screen name. It should be easily identifiable, include city name in it, and the word "gov" or "city" -- shorten if possible.</li>
<li><span class="arrows">></span> Create/Upload an icon - the small image that will always be displayed next to your name (logo or crest of the city).</li>
<li><span class="arrows">></span> Customize your URL -- turn flickr.com/kfjhasimfhweuare into <a href="http://flickr.com/CityOfSunnyvale">flickr.com/HonoluluGov</a> (this is PERMANENT and cannot be undone).</li>
</ul>
Expand Down Expand Up @@ -331,9 +331,9 @@ <h6>Organize</h6>
<h6>Manage permissions</h6>
<ul>
<li><span class="arrows">></span> Flickr allows you to control the visibility and downloadability of individual images. It also allows you to control the parameters of reuse (or licensing) for individual images.</li>
<li><span class="arrows">></span> You can set visibility, downloadability, and licensing for individual images as well as for sets and collections.
<li><span class="arrows">></span> To control photo permissions, click on "Organize & Create," then "Sets & Collections." Select the set or collection you wish to adjust, then click on "Batch edit." Then select either "Change permissions" or "Change licensing."
<li><span class="arrows">></span> You can set default visibility and licensing for your entire account. Under the “You” tab, click on "Your Account" then click on the "Privacy & Permissions" tab.
<li><span class="arrows">></span> You can set visibility, downloadability, and licensing for individual images as well as for sets and collections.</li>
<li><span class="arrows">></span> To control photo permissions, click on "Organize & Create," then "Sets & Collections." Select the set or collection you wish to adjust, then click on "Batch edit." Then select either "Change permissions" or "Change licensing."</li>
<li><span class="arrows">></span> You can set default visibility and licensing for your entire account. Under the “You” tab, click on "Your Account" then click on the "Privacy & Permissions" tab.</li>
<li><span class="arrows">></span> Licensing is conducted through <a href="http://creativecommons.org">Creative Commons</a> which permits others to use your photos to varying degrees.</li>
</ul>
<h6>Download and save photos</h6>
Expand Down

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