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Updated some typos
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@snajmi
snajmi committed Aug 8, 2012
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Expand Up @@ -126,7 +126,7 @@ <h6>Participate in the community</h6>
<li><span class="arrows">></span> It's important to “Like” other city and cities pages. As well as community groups and members, organizations, local businesses, and news outlets. This is how you learn what's going on in your city, gain followers, and build an online community.</li>
<li><span class="arrows">></span> Share photos, videos, information, news articles or other relevant commentary with the public using the share menu visible from your home page.</li>
</ul>
<h6>Post a varitey of content</h6>
<h6>Post a variety of content</h6>
<ul>
<li><span class="arrows">></span> Don't rely exclusively on text or photos -- mix up the content mediums. </li>
<li><span class="arrows">></span> Make your posts informative and fun. Post street closures and upcoming fairs or festivals. Post a picture of</li>
Expand Down Expand Up @@ -156,9 +156,9 @@ <h6>Tag people and places in messages and photos</h6>
<h6>Interact with your community</h6>
<ul>
<li><span class="arrows">></span> Respond to comments made on your posts or on your wall. Also, make comments on posts of those fan pages you follow.</li>
<li><span class="arrows">></span> Share relevant links from a page you follow, or post links, articles, pictures, or videos that are relevatnt to your residents.</li>
<li><span class="arrows">></span> Share relevant links from a page you follow, or post links, articles, pictures, or videos that are relevant to your residents.</li>
<li><span class="arrows">></span> Pictures garner high visibility on facebook and often prompt more interaction than any other type of posting.</li>
<li><span class="arrows">></span> Remember interacting is not only the way to build community, but make your city's residents feel lkie their opinion matters.</li>
<li><span class="arrows">></span> Remember interacting is not only the way to build community, but make your city's residents feel that their opinion matters.</li>
<li><span class="arrows">></span> When someone posts to your timeline and is looking for a response, respond. It's called "social" media after all!</li>
</ul>
<h6>Utilize "Facebook Questions"</h6>
Expand All @@ -169,8 +169,8 @@ <h6>Utilize "Facebook Questions"</h6>
<h6>Be consistent</h6>
<ul>
<li><span class="arrows">></span> Find a conversational voice and stick to it.</li>
<li><span class="arrows">></span> Be consistent in tone but varied in content. No one wants just pictures or only text. Mit it up.</li>
<li><span class="arrows">></span> Work to post a similiar number of content items each day. Minimun, one! But remeber over posting content will only annoy your fans and cause them to "unlike" your page, or hide your content from their news feeds.</li>
<li><span class="arrows">></span> Be consistent in tone but varied in content. No one wants just pictures or only text. Mix it up.</li>
<li><span class="arrows">></span> Work to post a similar number of content items each day. Minimum, one! But remember over posting content will only annoy your fans and cause them to "unlike" your page, or hide your content from their news feeds.</li>
</ul>

<h6>Useful resources</h6>
Expand All @@ -187,7 +187,7 @@ <h6>Useful resources</h6>
<h1><img src="img/twitter.png"> Twitter</h1>
<div class="top_art_cont">
<p>Twitter is one of the most frequented social media networks in existence today. Designed to instantly connect users to what's most important; you can follow other cities, local business, community leaders, and news outlets. The nature of the platform is viral -- individuals passing along one another's comments to their own networks -- making it one of the quickest, easiest methods to broadcast information to a expansive audience.<br />
<p>There is one primary Twitter account for the City and County of Honolulu:<a href="http://twitter.com/honolulugov"> @HonoluluGov</a></p>
<p>There is one primary Twitter account for the City and County of Honolulu: <a href="http://twitter.com/honolulugov"> @HonoluluGov</a></p>
<div class="secondnav">
<ul>
<li>Explore Twitter: <a href="#get-started-twt">Getting Started</a> | <a href="#fundamental-twt"> The Fundamentals </a>|<a href="#tactic-twt"> Some Tactics</a></li>
Expand All @@ -202,7 +202,7 @@ <h6><span class="numbers">2.</span> If you don't have an account, get setup.</h6
<li><span class="arrows">></span>If you don't already have a Twitter account (also known as handle), create one. Note: the more Twitter handles, the less effective your communication.</li>
<li><span class="arrows">></span> Create a username: It should be easily identifiable, include city name in it, and the word "gov" or "city" -- shorten if possible.</li>
<li><span class="arrows">></span> Be consistent, try to use the same username throughout all social media.</li>
<li><span class="arrows">></span> An “ @ ” will be added to the front of the name and always be included as part of the name (<a href="https://twitter.com/CityofSunnyvale">@HonoluluGov</a>).</li>
<li><span class="arrows">></span> An “ @ ” will be added to the front of the name and always be included as part of the name (<a href="https://twitter.com/HonoluluGov">@HonoluluGov</a>).</li>
<li><span class="arrows">></span> It will then prompt you to build your profile by following others, making your profile searchable by category, and adding character (image and bio) to your profile. You have the option to skip this if needed; you can always do this later.</li>
<li><span class="arrows">></span>Confirm the email address and you're done!</li>
</ul>
Expand Down Expand Up @@ -232,27 +232,27 @@ <h6>Twitter tricks</h6>
</ul>
<h6>Sample tweet</h6>
<ul>
<li>“The <a href="https://twitter.com/honolulufest">@honolulufest</a> begins today. Join us downtown from 10-5 for <a href="https://twitter.com/#!/search/%23music">#music</a> <a href="https://twitter.com/#!/search/%23food">#food</a> and festivities! <a href="http://bit.ly/OKCyzk">http://bit.ly/OKCyzk</a>
<li>“The <a href="https://twitter.com/honolulufest">@honolulufest</a> begins today. Join us downtown from 10-5 for <a href="https://twitter.com/#!/search/%23music">#music</a>, <a href="https://twitter.com/#!/search/%23food">#food</a> and festivities! <a href="http://bit.ly/OKCyzk">http://bit.ly/OKCyzk</a>"</li>
</ul>
</div>

<div class="program_cont row" id="tactic-twt">
<h3 class="ribbon">Some Tactics</h3>
<h6>Minimize accounts</h6>
<ul>
<li><span class="arrows">></span>Keep active twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs.
<li><span class="arrows">></span>A new twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a specific department draws a specific dedicated, yet broad audience that is keen on being kept up date on the the departmental functions, such as the police department.
<li><span class="arrows">></span>Keep active Twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs.
<li><span class="arrows">></span>A new Twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a specific department draws a specific dedicated, yet broad audience that is keen on being kept up date on the the departmental functions, such as the police department.
</ul>
<h6>Build you community</h6>
<h6>Build your community</h6>
<ul>
<li><span class="arrows">></span>Follow others. It's an easy way to get more people to follow you and grow your impression.</li>
<li><span class="arrows">></span>Retweet often. You want people to retweet you, so retweet them. It's a good way to build social capital.
<li><span class="arrows">></span>Tweet a variety of topics and media. Tweet iformation and notifications, as well as news articles, and less formal comments.
<li><span class="arrows">></span>Tweet a variety of topics and media. Tweet information and notifications, as well as news articles, and less formal comments.
<li><span class="arrows">></span>Share video from your YouTube channel or pictures from Flickr.</li>
</ul>
<h6>Broaden your reach</h6>
<ul>
<li><span class="arrows">></span>Don’t start tweets with “ @ ” unless you're tweeting <i>at someone</i>. Theese are considered a <i>reply</i> and are not displayed to as broad of audience, and look like an internal conversation which will get ignored.</li>
<li><span class="arrows">></span>Don’t start tweets with “ @ ” unless you're tweeting <i>at someone</i>. These are considered a <i>reply</i> and are not displayed to as broad of audience, and look like an internal conversation which will get ignored.</li>
<li><span class="arrows">></span>Use hashtags as often as possible. This allows for broader awareness of your message.</li>
<li><span class="arrows">></span>Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote and get your community to use it as well.
<li><span class="arrows">></span>Garner responses by promoting a hashtag.
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