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RFM-analysis

RFM analysis is a simple python script (and IPython notebook) to perform RFM analysis from customer purchase history data.

Usage:

$ python RFM-analysis.py -i sample-orders.csv -o rfm-segments.csv -d "2014-04-01"
  • orders file (-i sample-orders.csv)
  • output file with the RFM segmentation (-o rfm-segmenta.csv)
  • maximum date of your orders table (-d “YYYY-mm-dd”).