RFM-analysis

RFM analysis is a simple python script (and IPython notebook) to perform RFM analysis from customer purchase history data.

Usage:

$ python RFM-analysis.py -i sample-orders.csv -o rfm-segments.csv -d "2014-04-01"

• orders file (-i sample-orders.csv)
• output file with the RFM segmentation (-o rfm-segmenta.csv)
• maximum date of your orders table (-d “YYYY-mm-dd”).