Update JIRA -> Jira branding and use https for links #869
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I'm so used to the new branding now that 'JIRA' sticks out for me; would you be open to this update?
Apply the branding changes from 2017 and update 'JIRA' to 'Jira'. This should at least be changed in the front-page link, but this goes all in and updates documentation and comments everywhere
Also, update links to use https: URLs.