Rename the site (from “Climate Action Plan Explorer“) #400
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As per our agreement with CE UK we will need to give them notice and they may want to be involved in any name decisions FYI |
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CE UK aren't tied to the name and would be happy to have it renamed - their one note is they would like the term "explorer" in the name somewhere. One for @MyfanwyNixon when she's back? Or wider mySociety team? |
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Yes I think we should throw it open to the great minds of the wider team - maybe someone will have another shower moment like the one that produced Collideoscope. That said, I don't think we're going to land on anything too funky if we need to include:
Can't do much more than Local Government Climate Data Or can we? Could try AI*. *Lol, or maybe not |
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In the interests of just going with it, how about CAPE, but we just drop 'Plan' so we're:
My main motivation is not liking the domain name, and cape.mysociety.org would be lovely. |
zarino
changed the title
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Renaming the site has again come up as a recommendation from @MyfanwyNixon in #434. We’ve published a number of things over the last year that mention “CAPE”, so there’s a general feeling that we shouldn’t move away from that unless we have a really good alternative. @crowbot’s opinion was that we could continue using “CAPE” without admitting it’s an acronym at all (see: ARM, ASICS, HSBC, IBM, IKEA, SAP…), and have a tagline that does all the heavy lifting – as @ajparsons has shown above. In her recommendations doc, @MyfanwyNixon started the ball rolling with this:
So, in the spirit of edging the ball forward little by little, here’s just one way that could work in practice, keeping “CAPE” but then letting the strapline do all the heavy lifting:
@MyfanwyNixon @ajparsons thoughts? |
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I like this approach - and also like that quite bold 'CAPE' (mirroring a bold statement of purpose), which feels like it could be used in social images and such. |
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I know you didn't specifically ask me but I like that! It feels like it gets to the point and doesn't mean we have to change everything |
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Yeah - in the spirit of 'never explain, never apologise' this works for me. |
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@MyfanwyNixon any thoughts on the tagline? “Tracking what councils are doing to fight climate change” feels like a bit of a mouthful to me (is it the two -ing words?) but I can’t work out anything simpler. I also wonder whether "tracking" is a bit vague? And does "fight" make it sound too macho? |
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I'm not even sure if 'tracking' properly describes what we're doing on CAPE any more anyway. Could we turn it around to what the user is doing (and retain the 'explorer' element we've lost in the title) perhaps? - "Explore what UK councils are doing on climate" or "Explore UK councils' climate action" |
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I like 'tracking' (gets at a loosely antagonistic relationship of us being in pursuit). Explore is a bit passive to me. One thought I had was just dropping it to 'What Uk councils are doing to fight climate change' - but this is almost too positive a framing (because they're not doing enough!). Or we could like a positive framing with fewer words! Grab bag of different angles: "What is your council doing on climate change" |
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This one please: Demanding better action from local councils on climate change Especially as we're going to start linking to WTT/TWFY which will cover the demanding angle. Maybe we can also link out to places like Change.org (searching for climate related petitions for people to sign) or other similar places that help organise collective action (don't know if @sequencefree has thoughts on this) Can we agree on the tagline by Monday 14th Nov please so I can put it to CEUK and they then have 2 weeks to agree or disagree |
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Quick thought based on a very quick scan of above and not much immersion in related discussion – for this to work for the full breadth of audiences and in particular to mitigate risks around ostracising council actors the tone of this should be kept fairly neutral. Council might not be doing enough, but does our theory of change suggest that it makes sense for us to be mobilising residents to demand that they do more after 12 years of austerity in a super-centralised democracy? |
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Urgh you're right of course @sequencefree - really central government are the ones who need to do better wrt funding climate change action. I like the "demanding better action on climate change" take because it's also suggesting an action. Maybe a cross between suggesting the idea of taking action based on the info and Alex's suggestion of ""How UK councils can fight climate change"" could work. I'm not a wordsmith though so someone who is better at words might have an idea of what that might say |
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Informing better action on climate change? |
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I'm interested in how we may be able to encourage shifts in the modes of action of council actors and residents really. The frame that underpins the idea of residents demanding action from councils is dependency, which isn't commensurate with the scale of this challenge. And one of the shifts we talk about being necessary is from councils being service providers to conveners. Can we frame CAPE as a means by which both sides step a little closer towards each other, try to understand the constraints and engage constructively on doing what is possible? I don't have enough context about the broader set of changes for the site but that's one thing I like about the idea of integrating public procurement. Users could potentially be helping climate officers to spot opportunities for action early in an area where councils have some actual agency and depending on the user journey they could be helping the council to convene residents around decisions that currently seem to be devoid of democracy with potentially huge climate and other consequences. It's more compelling for me that contacting your Councillors to say something about a plan. This feels like it's going quite deep into the roots of our theory of change – maybe we could discuss? |
This does feel like it's a deeper theory of change conversation we need to have and while I agree, I think we also need to be realistic about what is achievable for people with the time and space they have available. Mostly it won't be that deep dive into meeting the council where they are at. And also - it does rely on people feeling like councils do a good job. We're in a privileged position where we can see the people and the machine and understand that frankly people are trying to do good things so this doesn't feel like such a stretch...but I think we are the exception rather than the rule. Alex might have some ideas on that when he's not so stretched. Also - don't let perfect be the enemy of good enough for now. This won't be the last time this ever gets changed (in fact we can change it every month if we want to ;) ) so as things develop and we get a bit more time and love to put into CAPE lets revisit this and do some deep thinking...but for now, what's good enough as a small step? |
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Zarino's original one seemed good enough to me. We can always tweak. |
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Could we boil down to "Tracking council climate action" – I don't think the idea that we can "fight" climate change is useful? |
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Like less words, don't want to fight about fighting, but don't think "council climate action" is self-explanatory (in the sense that we know what we mean, but it's a bit jargon-y and we're used to it). Want 'climate change' in there because I'm not convinced 'climate' is understood in the same way. "Tracking what UK councils are doing to fight climate change" < explains what the site does without new terms (and I do like that both us and councils are then doing something active in term of sentence-feel. So, alternative: "Tracking what local councils are doing about climate change." |
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Ok options are: |
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From the two above, I like Informing better action on climate change for being more succinct, and for encapsulating both the council and the citizen point of view. Just looked again at this doc where we also had the concept:
Probably too long! |
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I'd lean towards
But I'd lose the "local" because it's implied by "councils". The other option isn't as self-explanatory and is harder to stand up. Can we demonstrate that better action on climate change is happening as a result of CAPE? Most use I've come across involves 3rd parties using CAPE to segment or target councils based on their ambition/action gap (e.g. net zero by 2030 and no plan) to pressure them or promote a solution. But I don't know if any of that activity has led to action, and it begs the question of what we mean by better action. |
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I like local for sentence-feel (double word local councils and double word climate climate) - but not going to strongly defend it. Zarino's original had UK councils, which makes me happy and is conveying separate information:
Either way - broadly this one! |
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CE UK's votes are more for Informing (they like Informing local action on climate change ) because they're worried that tracking sounds too similar to the scorecards. I like informing as it also has the implication that we're not just informing citizens, we're informing policy of local councils by sharing best practice and that's definitely where we want to sit We currently have Democratically informing wins (caveat, we literally can change it if we do it and decide we hate it or it doesn't work) |
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In the interests of having a decision, cool. Let's get that on with that. |
I’ve left the reference to the old name in the alt text of the screenshot on the Net Zero Local Hero page, as it’s a screenshot of the site at the point that it _was_ called the Climate Action Plan Explorer. Part of #400.
I also cleared up the outdated .site-header/.site-subheader distinction in _site-header.scss as we don’t have a subheader any more. Part of #400.
I also cleared up the outdated .site-header/.site-subheader distinction in _site-header.scss as we don’t have a subheader any more. Part of #400.
I also cleared up the outdated .site-header/.site-subheader distinction in _site-header.scss as we don’t have a subheader any more. Part of #400.
The site has a lot of stuff on it already beyond plans. In future we might add even more.
It might be useful from a branding and conceptual sense to have a new name that reflects this wider purpose.
Something like 'Local Government Climate Dashboard/Radar/Hub'? I mean not this, but.
Relates to discussion in #225
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