docs: update release steps and add SPM installation notes

README.md

@@ -1,4 +1,3 @@
-[![CI Status](https://img.shields.io/travis/muxinc/mux-stats-google-ima.svg?style=flat)](https://github.com/muxinc/mux-stats-google-ima/actions/workflows/build-and-test/badge.svg)
 [![Version](https://img.shields.io/cocoapods/v/Mux-Stats-Google-IMA.svg?style=flat)](https://cocoapods.org/pods/Mux-Stats-Google-IMA)
 [![License](https://img.shields.io/cocoapods/l/Mux-Stats-Google-IMA.svg?style=flat)](https://cocoapods.org/pods/Mux-Stats-Google-IMA)
 [![Platform](https://img.shields.io/cocoapods/p/Mux-Stats-Google-IMA.svg?style=flat)](https://cocoapods.org/pods/Mux-Stats-Google-IMA)
@@ -14,30 +13,59 @@ up the .workspace in the Example/ directory
 
 Run tests in XCode with cmd + u
 
-
 ## Installation
 
-MUXSDKImaListener is available through [CocoaPods](https://cocoapods.org). To install
-it, simply add the following line to your Podfile:
+### Swift Package Manager
+
+In order to install in your iOS application open your `Package.swift` file, add the following to `dependencies`.
+
+```swift
+.package(
+	url: "https://github.com/muxinc/mux-stats-google-ima",
+	.upToNextMajor(from: "0.13.0")
+ ),
+```
+
+Swift Package Manager does not support installation of Google IMA packages for both iOS `GoogleAds-IMA-iOS-SDK` and tvOS `GoogleAds-IMA-tvOS-SDK` at the same time because they cannot be disambiguated at the time of package resolution. [This is a known issue with Google IMA tracked here](https://github.com/googleads/swift-package-manager-google-interactive-media-ads-tvos/issues/1).
+
+As a workaround, if installing for just tvOS, add the following binary target to your `Package.swift` file.
+
+```swift
+.binaryTarget(
+    name: "MuxStatsGoogleIMAPluginTVOS",
+    url: "https://github.com/muxinc/mux-stats-google-ima/releases/download/v0.13.0/MuxStatsGoogleIMAPluginTVOS.xcframework.zip",
+    checksum: "bb71f2120ebff9160f8aeae82d7a7c19ddde3e396c42852d01a04ae2f5fda6e8"
+)
+```
+
+### Cocoapods
+
+The Mux Google IMA plugin is available through [CocoaPods](https://cocoapods.org). To install it, add the following line to your Podfile:
 
 ```ruby
 pod 'Mux-Stats-Google-IMA'
 ```
 
+### Manual Installation
+
+* Depending on the platforms your application is targeting, download and integrate `GoogleAds-IMA-iOS-SDK` or `GoogleAds-IMA-tvOS-SDK`.
+* Navigate to the most recent release listed [here](https://github.com/muxinc/mux-stats-google-ima/releases).
+* For iOS applications download `MuxStatsGoogleIMAPlugin.xcframework.zip`
+* For tvOS applications download `MuxStatsGoogleIMAPluginTVOS.xcframework.zip`
+* Unzip the xcframework and add to your Xcode project
+
 ## Releasing a new version
-#### From a branch called releases/v[new version number]
 
-* Update Mux-Stats-Google-IMA.podspec
+1. Checkout a new release branch named releases/vX.Y.Z where X, Y, and Z are the major, minor, and patch versions of the released SDK.
+2. Update Mux-Stats-Google-IMA.podspec with new major, minor, and patch versions.
+2. Update marketing version with new major, minor, and patch versions in Xcode project files in `FrameworkProject/MuxStatsGoogleIMAPlugin` and `FrameworkProject/MuxStatsGoogleIMAPluginTVOS`   
 * cd Example/ and run `pod install` (this will install the updated version into the example app)
-* run `carthage build --no-skip-current --use-xcframeworks` (brew install carthage if you haven't already)
-* run `carthage archive Mux_Stats_Google_IMA` - this will build a .zip folder
-* commit your changes & push to remote
 * create a PR against master for your `releaes/v*` branch
 * merge PR after release notes pop in (check them for spelling/grammar/tone)
 * wait for PR comment to appear with a link to a draft release
-* attach the `Mux_Stats_Google_IMA.framework.zip` file to that release
+* attach the `MuxStatsGoogleIMAPlugin.xcframework.zip` anc `MuxStatsGoogleIMAPluginTVOS.xcframework.zip` file to that release
 * Create the release
-* from Updated `master`: `pod trunk push Mux-Stats-Google-IMA.podspec --allow-warnings`
+* From up-to-date `master`: `pod trunk push Mux-Stats-Google-IMA.podspec --allow-warnings`
 
 ## Author