#Unified Analytics for Government This will be an ongoing documentation of one method for implementing web analytics to track many government agency website in a single Google Analytics profile.
This page is under development.
================ ##Google Analytics
Create new Google Analytics Profile Write down the GA Profile ID
##Setting up Google Tag Manager Container
You will need a Google account; for convenience use the same email used to log in to Google Analytics if you already have a GA account.
- Go to Google Tag Manager website and log in to Google if asked
- Enter Account Name (e.g. Example Government Name)
- Enter primary domain to be measured, e.g. example.gov
- Agree to Google Tag Manager Use Policy
The snippet of code to embed on every page will be displayed next. You can always retrieve this from the control panel, but copy and save this for later if you wish.
##Preconfigured Container For convenience, I've created a preconfigured Google Tag Manager that includes all of the features discussed in the how-to guide.
This is possible because GTM features the ability to export/import entire container configurations as JSON files.
coming soon [Download the container template]
###Note: this will need to be customized with your own Google Analytics profile ID and primary domain name