Standardize the README content.

README.rst

@@ -1,28 +1,19 @@
-Flaskr
-======
+# A Python Flask template on Gitpod
 
-The basic blog app built in the Flask `tutorial`_.
+This is a [Python Flask](https://flask.palletsprojects.com/en/2.0.x) template configured for ephemeral development environments on [Gitpod](https://www.gitpod.io/).
 
-.. _tutorial: https://flask.palletsprojects.com/tutorial/
+## Next Steps
 
+Click the button below to start a new development environment:
 
-Run
--------
+[![Open in Gitpod](https://gitpod.io/button/open-in-gitpod.svg)](https://gitpod.io/#https://github.com/gitpod-io/template-python-flask)
 
-Open a workspace
-    https://gitpod.io/from-referrer/
+## Get Started With Your Own Project
 
+### A new project
 
-Test
-----
+Click the above "Open in Gitpod" button to start a new workspace. Once you're ready to push your first code changes, Gitpod will guide you to fork this project so you own it.
 
-::
+### An existing project
 
-    $ pip install '.[test]'
-    $ pytest
-
-Run with coverage report::
-
-    $ coverage run -m pytest
-    $ coverage report
-    $ coverage html  # open htmlcov/index.html in a browser
+To get started with Python Flask on Gitpod, add a [`.gitpod.yml`](./.gitpod.yml) file which contains the configuration to improve the developer experience on Gitpod. To learn more, please see the [Getting Started](https://www.gitpod.io/docs/getting-started) documentation.