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web-health-dashboard/csv/export/previous/2024-10/campaigns.txt
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web-health-dashboard/csv/export/previous/2024-10/contactHC.txt
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web-health-dashboard/csv/export/previous/2024-10/insights-en-nov.html
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<!-- October 2024 --> | ||
<!-- Traffic --> | ||
<div id="traffic-insights"> | ||
<p>Traffic to IRCC sites is <strong>3% lower</strong> compared to October.</p> | ||
</div> | ||
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||
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||
<!-- Traffic sources --> | ||
<div id="traffic-sources-insights"> | ||
<p><strong>Search engines</strong> (mainly Google) continue to drive most traffic to IRCC content, highlighting the importance of SEO (search engine optimization). </p> | ||
<p>Of the traffic coming from social networks, over half of traffic is referred from <strong>Facebook</strong>.</p> | ||
</div> | ||
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||
<!-- Top content --> | ||
<div id="top-content-insights"> | ||
<ul class="lst-scpd"> | ||
<li><strong>Signing in</strong> remains a top task, as 1 in 5 visits includes visiting the secure sign-in landing page.</li> | ||
<li>Users want to manage their <strong>applications</strong>. Of the topics on the Immigration theme page, over half of the clicks are on the My application link.</li> | ||
<li><strong>Visitor visa</strong> is clearly the most popular Visit program receiving nearly 3/4 of the doormat clicks.</li> | ||
<li><strong>Express Entry</strong> remains the most popular immigration program, receiving 1/3 of the doormat clicks on the Immigrate topic page.</li> | ||
<li>Nearly half of doormat clicks on the Get a work permit page are for regular work permits for <strong>temporary workers</strong>.</li> | ||
</ul> | ||
</div> | ||
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||
<!-- TSS --> | ||
<div id="tss-insights"> | ||
<p>Task success decreased by less than 1%, while ease and satisfaction increased by 2-3%.</p> | ||
<p>"<strong>Apply for an eTA</strong>" is now the best-performing task.</p> | ||
</div> | ||
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||
<!-- Contact & Helpcentre --> | ||
<div id="contact-hc-insights"> | ||
<h4 class="mrgn-tp-0">Contact us</h4> | ||
<p>The <Strong>Passport Help Centre</Strong> has the highest percentage of visits that click on the Contact Us link in the footer.</p> | ||
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||
<h4>Help Centre</h4> | ||
<p>The <Strong>Contact IRCC</Strong> and <strong>Contact IEC</Strong> pages have the highest percentage of visits that click on the Help Centre link in the footer.</p> | ||
</div> | ||
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||
<!-- News --> | ||
<div id="news-insights"> | ||
<p>The top news release was about new program regulations for international <Strong>students</Strong>.</p> | ||
<p>The top web notice was about the end of <Strong>Student Direct Stream</Strong>.</p> | ||
</div> | ||
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||
<!-- Special measures --> | ||
<div id="special-measures-insights"> | ||
<p>The most popular special measures content continues to be the immigration measures for <strong>Ukraine</strong>.</p> | ||
</div> | ||
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||
<!-- Campaigns --> | ||
<div id="campaigns-insights"> | ||
<p>The top campaign continues to be about eTAs and visitor visas for <Strong>Mexican citizens</Strong>.</p> | ||
</div> | ||
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||
<!-- Mobile --> | ||
<div id="mobile-insights"> | ||
<p><strong>More than half</strong> of visits are on mobile devices.</p> | ||
<p>The page with the highest percentage of mobile visits is about travelling to Canada from <Strong>India</Strong>.</p> | ||
<p><strong>Note:</strong> Pages with less than 1K visits in a month are excluded.</p> | ||
</div> | ||
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web-health-dashboard/csv/export/previous/2024-10/insights-en-october.html
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<!-- October 2024 --> | ||
<!-- Traffic --> | ||
<div id="traffic-insights"> | ||
<p>Traffic to IRCC sites is slightly <strong>lower</strong> compared to September.</p> | ||
</div> | ||
|
||
|
||
<!-- Traffic sources --> | ||
<div id="traffic-sources-insights"> | ||
<p><strong>Search engines</strong> (mainly Google) continue to drive most traffic to IRCC content, highlighting the importance of SEO (search engine optimization). </p> | ||
<p>Of the traffic coming from social networks, over half of traffic is referred from <strong>Facebook</strong>.</p> | ||
</div> | ||
|
||
<!-- Top content --> | ||
<div id="top-content-insights"> | ||
<ul class="lst-scpd"> | ||
<li><strong>Signing in</strong> remains a top task, as 1 in 5 visits includes visiting the secure sign-in landing page.</li> | ||
<li>Users want to manage their <strong>applications</strong>. Of the topics on the Immigration theme page, over half of the clicks are on the My application link.</li> | ||
<li><strong>Visitor visa</strong> is clearly the most popular Visit program receiving nearly 3/4 of the doormat clicks.</li> | ||
<li><strong>Express Entry</strong> remains the most popular immigration program, receiving 1/3 of the doormat clicks on the Immigrate topic page.</li> | ||
<li>Nearly half of doormat clicks on the Get a work permit page are for regular work permits for <strong>temporary workers</strong>.</li> | ||
</ul> | ||
</div> | ||
|
||
<!-- TSS --> | ||
<div id="tss-insights"> | ||
<p>Overall task success and ease scores <Strong>did not change</Strong>, while satisfaction slightly decreased.</p> | ||
<p>"<strong>Check processing times</strong>" continues to have the highest task success score, though only about half of respondents were satisfied.</p> | ||
</div> | ||
|
||
<!-- Contact & Helpcentre --> | ||
<div id="contact-hc-insights"> | ||
<h4 class="mrgn-tp-0">Contact us</h4> | ||
<p>The <Strong>Passport Help Centre</Strong> has the highest percentage of visits that click on the Contact Us link in the footer.</p> | ||
|
||
<h4>Help Centre</h4> | ||
<p>The Contact IRCC pages and the <Strong>Minister's message</Strong> have the highest percentage of visits that click on the Help Centre link in the footer.</p> | ||
</div> | ||
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||
<!-- News --> | ||
<div id="news-insights"> | ||
<p>The most visited web notice and top 2 news releases were all about immigration <Strong>levels</Strong>.</p> | ||
</div> | ||
|
||
<!-- Special measures --> | ||
<div id="special-measures-insights"> | ||
<p>The most popular special measures content continues to be the immigration measures for <strong>Ukraine</strong>.</p> | ||
<p>Traffic to special measures content increased since September, but remains<strong> under 1%</strong> of all IRCC traffic as usual.</p> | ||
</div> | ||
|
||
<!-- Campaigns --> | ||
<div id="campaigns-insights"> | ||
<p>The most popular campaign is about eTAs and visitor visas for <Strong>Mexican citizens</Strong>.</p> | ||
</div> | ||
|
||
<!-- Mobile --> | ||
<div id="mobile-insights"> | ||
<p><strong>More than half</strong> of visits are on mobile devices.</p> | ||
<p>The page with the highest percentage of mobile visits is about travelling to Canada from <Strong>India</Strong>.</p> | ||
<p><strong>Note:</strong> Pages with less than 1K visits in a month are excluded.</p> | ||
</div> | ||
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web-health-dashboard/csv/export/previous/2024-10/insights-en-september.html
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<!-- August 2024 --> | ||
<!-- Traffic --> | ||
<div id="traffic-insights"> | ||
<p>Traffic to IRCC sites is slightly <strong>lower</strong> compared to last month.</p> | ||
</div> | ||
|
||
|
||
<!-- Traffic sources --> | ||
<div id="traffic-sources-insights"> | ||
<p><strong>Search engines</strong> (mainly Google) continue to drive most traffic to IRCC content, highlighting the importance of SEO (search engine optimization). </p> | ||
<p>Of the traffic coming from social networks, over half of traffic is referred from <strong>Facebook</strong>.</p> | ||
</div> | ||
|
||
<!-- Top content --> | ||
<div id="top-content-insights"> | ||
<ul class="lst-scpd"> | ||
<li><strong>Signing in</strong> remains a top task, as 1 in 5 visits includes visiting the secure sign-in landing page.</li> | ||
<li>Users want to manage their <strong>applications</strong>. Of the topics on the Immigration theme page, over half of the clicks are on the My application link.</li> | ||
|
||
<li><strong>Visitor visa</strong> is clearly the most popular Visit program receiving nearly 3/4 of the doormat clicks.</li> | ||
|
||
<li><strong>Express Entry</strong> remains the most popular immigration program, receiving 1/3 of the doormat clicks on the Immigrate topic page.</li> | ||
|
||
<li>Nearly half of doormat clicks on the Get a work permit page are for regular work permits for <strong>temporary workers</strong>.</li> | ||
</ul> | ||
</div> | ||
|
||
<!-- TSS --> | ||
<div id="tss-insights"> | ||
<p>Overall scores for task success, ease, and satisfaction have increased slightly but remain <strong>stable</strong>.</p> | ||
<p>These tasks had the <Strong>biggest increase</Strong> in task success compared to August: Check your application status, Immigrate through Express Entry, Apply for an eTA.</p> | ||
<p><Strong>Contact IRCC</Strong> continues to be a low performing task with only about half of users able to complete their task.</p> | ||
</div> | ||
|
||
<!-- Contact & Helpcentre --> | ||
<div id="contact-hc-insights"> | ||
<h4 class="mrgn-tp-0">Contact us</h4> | ||
<p> The <strong>Passport Help Centre</strong> and the <strong>Client Support Centre services</strong> pages continue to drive the most clicks on the Contact Us link in the footer.</p> | ||
|
||
<h4>Help Centre</h4> | ||
<p>The Contact IRCC pages, with the addition of the <Strong>Contact IEC</Strong> page, drove the most clicks on the Help Centre link in the footer.</p> | ||
</div> | ||
|
||
<!-- News --> | ||
<div id="news-insights"> | ||
<p>Over half the traffic to news releases is going to the news release about <Strong>decreasing</Strong> the number of <Strong>temporary residents</Strong>.</p> | ||
<p>The 2 most popular web notices are about the public policy on <Strong>work permits for visitors</Strong> (one is recent from August 2024, but the other notice dates back to February 2023).</p> | ||
</div> | ||
|
||
<!-- Special measures --> | ||
<div id="special-measures-insights"> | ||
<p>The most popular special measures content continues to be the immigration measures for <strong>Ukraine</strong>.</p> | ||
<p>Traffic to special measures content decreased since August, but remains <Strong>under 1%</Strong> of all IRCC traffic as usual.</p> | ||
</div> | ||
|
||
<!-- Campaigns --> | ||
<div id="campaigns-insights"> | ||
<p>The most popular campaign is about eTAs and visitor visas for <Strong>Mexican citizens</Strong>.</p> | ||
</div> | ||
|
||
<!-- Mobile --> | ||
<div id="mobile-insights"> | ||
<p><strong>More than half</strong> of visits are on mobile devices.</p> | ||
<p>4 of the top 5 mobile pages were about <strong>asylum</strong> claimants.</p> | ||
<p><strong>Note:</strong> Pages with less than 1K visits in a month are excluded.</p> | ||
</div> | ||
|
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