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DB 1084 Custom Relationships key concepts #234

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8 changes: 8 additions & 0 deletions docs/partials/pxm/custom-relationships/crcharacteristics.mdx
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Custom relationships have the following characteristics:

- Custom relationships are bidirectional. For example, if Product A is linked to Product B, then Product B is automatically linked to Product A as well. If a customer views Product A and there's a bidirectional relationship with Product B, Product B will be suggested or related to Product A, and vice versa. This helps in improving product discoverability and ensuring consistent user experiences across your storefront.
- Each relationship that you define must have a unique slug.
- Each relationship slug is prefixed with CRP (custom relationship product). Product Experience Manager adds this automatically if you do not provide it when creating the custom relationship.
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- A product can be included in up to 5 relationships.
- Custom relationships can have up to 2000 products.
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9 changes: 9 additions & 0 deletions docs/partials/pxm/custom-relationships/croverview.mdx
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You can create custom relationships between products in Product Experience Manager, allowing you to link or associate your products in certain ways based on criteria of your choosing. These relationships help improve user experience, boost sales, and enhance product discoverability.

There are some common custom relationship types.

- Cross-selling: Suggesting related products that customers who might want to buy in addition to the product they are viewing. For example, if a customer is looking at laptops, you might suggest memory cards, laptop bags, external mouse, and so on. Cross-selling encourages customers to purchase complementary items.
- Up-selling or alternative products: Suggesting products that serve the same function as the product a customer is viewing, but may be different brands, prices, better specifications, or have additional features. This ensures customers find the best product for their needs and may increase the order value by guiding customers to more premium options.
- Custom collections: Create custom collections of products that share a theme, like **Back to School** or **Summer Holiday Fashion**. These guide customers to multiple products that fit a specific purpose or occasion.


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{
"position": 31,
"label": "Custom Relationships",
"collapsible": true
}
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---
title: Custom Relationship Characteristics
nav_label: Custom Relationship Characteristics
sidebar_position: 10
---

import CrCharacteristics from "/docs/partials/pxm/custom-relationships/crcharacteristics.mdx";

<CrCharacteristics></CrCharacteristics>

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---
title: Overview
nav_label: Overview
sidebar_position: 5
---

import CrOverview from "/docs/partials/pxm/custom-relationships/croverview.mdx";

<CrOverview></CrOverview>