These files will be pushed to our CDN at http://cdn.wtf/d/path. /fonts/roboto/bold.ttf
will be accessed at http://cdn.wtf/d/fonts/roboto/bold.ttf.
+-images/
| +-asset_name.png
| +-lower_case_with_underlines.png
+-fonts/
| +-family_name/
| +-bold.ttf
| +-regular.ttf
| +-only_what_we_will_use.ttf
| +-family_name.woff
| +-...
| +-other_font.ttf
| +-other_font.woff
+-project_name/
| +-images/
| +-sub_categories_if_necessary/
| +-promotional_images/
| +-banner_320x50.png
| +-some_image.png
| +-logo.svg
| +-kik_icon.png
+-other_project_name/
| +-images/
+-icon_font/
| +-the_stuff_fontello_generates_root_level...