BA-Project3-Rcode- Youtube Trending Video Content Strategy

Used R, Tableau, SQL

Background:

This project is a course project of class 8413, instructed by professor J.C. Bonilla

Business case:

Analysed the trending videos to provide a content strategy for an upcoming, ambitious Youtuber

Method:

1. Amassed historical trending data and performed data cleaning
2. Used data cleaning and feature engineering to trim the data, after finding column relevancy
3. Performed statistical analysis and provided an Engagement Score to gauge a video potential
4. Provided visualizations to convey the results and provided examples for the content strategy