Update README.md

Descripcion general del proyecto en la pagina de inicio.

README.md

@@ -9,6 +9,28 @@
 
 # WHO SMART GUIDELINES - PH4H
 
+The Pan-American Digital Health Route (PH4H) is an initiative that aims to enable connected health for
+all people in Latin America and the Caribbean (LAC). Led by the Inter-American Development Bank [IDB](https://www.iadb.org/en),
+the Pan-American Health Organization [PAHO](https://www.paho.org/en) and the countries of the region, this initiative aims to
+facilitate the exchange of health data in a secure, efficient and interoperable manner, both within and
+between countries, allowing people in the region to share and access their health information. PH4H
+promotes regional synergy by maximizing national investments for the exchange of health information.
+In addition, it maintains continuous coordination with regional organizations and networks in digital
+health, thus strengthening integration and efficiency in the sector.
+
+The objective of PH4H is for patients to obtain better health services regardless of their location. In this
+way, it will improve the health care of those who temporarily move for work or study reasons. For
+migrants, it will enable them to share their medical history, which will improve their employment and
+education opportunities. In addition, the digital route will strengthen public health surveillance,
+optimize access to limited human resources, and foster research and innovation, resulting in more
+efficient public health policies and improved regional economies. As a result, countries will be better
+prepared for future pandemics and other health threats. Cross-border use cases that can be
+implemented within PH4H can be seen at this link.
+
+Unlike a physical route, a digital route transcends borders, allowing universal access without leaving
+anyone behind. The initiative, which will be officially launched at the end of 2024, is supported by the
+Enhanced Initiative for Quality Infrastructure, Disaster Resilience and Health Fund, funded by the
+Government of Japan. We look forward to more partners joining us on this transformative journey.
 
 This framework is published under a Creative Commons - IGO [license](LICENSE.md).