Persona: Sean Bennet, Young Professional in Raleigh, North Carolina
31-year-old Sean Bennet is a young professional working as a business analyst for McKensey & Company in the company's Raleigh, North Carolina, office. Sean likes the culinary and bar scene in downtown Raleigh. It is a big reason he decided to buy a condo there four years ago after completing his MBA. Now that Sean is done with school and established at work, he wants to invest more time in himself. He has decided that begins with being more active. He wants to get back to into the shape he was in as an undergraduate at U of SC. He hopes that will improve his health overall and help him on the dating scene.
Sean was an active and social undergraduate, playing intermural flag football and soccer all four years, and even taking a swing at softball one year. He also loved gaming with his friends. They held regular LAN parties in their apartments. Sean always like the social aspect of those activities and made staying in shape easier to do. He wants to try to recreate that sense so that he can hold himself accountable going forward. Sean wants an app that will monitor his activity levels and allow him to see how he stacks up against others.
Age: 31
Profession: Business Analyst, McKensey & Company
Income: $90,000
Relationship Status: Single
Education: B.S. Economics U of SC, M.B.A. UNC
Home: Raleigh, NC
From: Rock Hill, SC
Football
Soccer
Guitar
Gaming
Comic Books
Disc Golf
Start leading a more active lifestyle to get in better shape and improve health.
• As Sean, I want to track my activities so that I can get back into shape.
• As Sean, I want to share my statistics and progress with others like one would on other social media platforms.
• As Sean, I want an app that enable me to join exercise groups, social clubs, or share data with a third-party like personal trainer.
