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Update content.md #9953

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Dec 17, 2024
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4 changes: 2 additions & 2 deletions contents/handbook/growth/marketing/content.md
Original file line number Diff line number Diff line change
Expand Up @@ -38,7 +38,7 @@ Share a post using either your own account or the company account, but note that

Tips for writing a good post:
- Don't just share the link. Write out an intriguing summary or introduction of the post. Here's a [good example](https://www.linkedin.com/feed/update/urn:li:activity:7257340218159116289).
- Keep in the link in the main post, and don't do that annoying thing of saying "link is in the comments".
- Keep the link in the main post, and don't do that annoying thing of saying "link is in the comments".
- Attach a compelling image to the post. [Example](https://www.linkedin.com/feed/update/urn:li:activity:7256742630804307968).
- You can create nice images when clicking **Add entry** in the [changelog](/changelog/). It's under the **Social sharing** header.

Expand All @@ -48,7 +48,7 @@ Again, use Buffer to post from the company account.

Tips for writing a good post:
- Write a brief summary of the post while sharing as much content as possible in it. [Good example](https://x.com/posthog/status/1851571551314825375).
- Attach an image to the post (don't really on the link's social graph preview). Again, you can use **Add entry** in the [changelog](/changelog/) to create a nice image.
- Attach an image to the post (don't rely on the link's social graph preview). Again, you can use **Add entry** in the [changelog](/changelog/) to create a nice image.
- Do your best not to sound "corporate" or serious. Authenticity is appreciated on Twitter. Have fun with it!

### 3. Paid ads + newsletters
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