[backport -> release/3.6.x] fix(build): ensure $BUILD_NAME is used during the building of WASM test filters

[team-gateway-bot]

Automated backport to release/3.6.x, triggered by a label in #12641.

Original description

when build kong with
make dev BUILD_NAME=35xx
the last step throw an error:

./scripts/build-wasm-test-filters.sh
cargo not found, installing rust toolchain
ERROR: bazel install root not found (/Users/xxxx/Workspace/kong-ee/bazel-bin/build/kong-dev/wasm-cargo-target)
You must run bazel before running this script.
make: *** [wasm-test-filters] Error 1

[team-gateway-bot]

Cherry-pick failed for release/3.6.x: couldn't find remote ref release/3.6.x.
Please ensure that this Github repo has a branch named release/3.6.x.

[team-gateway-bot]

Cherry-pick failed for release/3.6.x, because it was unable to create a new branch.

Please cherry-pick the changes locally.

git remote add upstream https://github.com/kong/kong-ee
git fetch upstream release/3.6.x
git worktree add -d .worktree/cherry-pick-12655-to-release/3.6.x-to-upstream upstream/release/3.6.x
cd .worktree/cherry-pick-12655-to-release/3.6.x-to-upstream
git checkout -b cherry-pick-12655-to-release/3.6.x-to-upstream
ancref=$(git merge-base 9005436af615fd519c89eb404fec46c1799b1596 210a84b7dcc1672e996451b76e6426d41a3193cc)
git cherry-pick -x $ancref..210a84b7dcc1672e996451b76e6426d41a3193cc