Merge pull request #3502 from GSA/cms/events/2020/12/2020-12-21-how-t…

…o-navigate-challenges-to-successfully-a-b-test-your-emails

Create Event “2020/12/2020-12-21-how-to-navigate-challenges-to-successfully-a-b-test-your-emails”

content/events/2020/12/2020-12-21-how-to-navigate-challenges-to-successfully-a-b-test-your-emails.md

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+---
+title: How To Navigate Challenges To Successfully A/B Test Your Emails
+deck: >
+  How do you understand what resonates with users when sending out an email?
+  Answer: A/B test it and find out!
+kicker: A/B Testing
+summary: >
+  In this talk, we will provide better understanding of how CFPB conducts email
+  A/B testing, see examples of email A/B tests, and discuss lessons learned.
+host: A/B Testing Community of Practice
+event_organizer: Digital.gov
+registration_url: https://www.eventbrite.com/e/how-to-navigate-challenges-to-successfully-ab-test-your-emails-tickets-133127936241
+captions: https://www.captionedtext.com/client/event.aspx?EventID=4666052&CustomerID=321
+date: 2021-01-11 14:30:00 -0500
+end_date: 2021-01-11 15:30:00 -0500
+# See all topics at https://digital.gov/topics
+topics:
+  - a-b-testing
+  - data
+  - user-experience
+# See all authors at https://digital.gov/authors
+authors:
+  - kelley-holden
+  - erica-kritt
+slug: how-to-navigate-challenges-to-successfully-a-b-test-your-emails
+# zoom, youtube_live, adobe_connect, google
+event_platform: zoom
+---
+A/B Testing is a great way to get to know your audience and improve the quality of your email content, but it can be hard to do it effectively. In this talk, Erica Kritt will go over some strategies to provide a better user experience for your customers and bring A/B testing into your email program. There will be time left to brainstorm potential solutions you might be facing with A/B testing. 
+
+## Presenters 
+
+**Erica Kritt** is an outreach and engagement specialist at the Consumer Financial Protection Bureau (CFPB). She works to coordinate the Bureau’s email program and create engaging content that helps people take the next step on their financial journey. 
+
+---
+
+_This talk is hosted by the [A/B Testing Community of Practice](https://digital.gov/communities/a-b-testing-community/) and Digital.gov. The A/B Testing CoP believes that A/B testing is the core to a continuous optimization strategy for delivering the best customer experiences by iteratively improving customer interactions. Our goal is to encourage data-driven decisions and foster a community to share best practices, tips, and support._