diff --git a/Makefile b/Makefile
index 3e9011d..60499e6 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 
 # Image URL to use all building/pushing image targets
-IMG ?= controller:latest
+IMG ?= ghcr.io/xline-kv/xline-operator:latest
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.28.0