diff --git a/js/src/dashboard/all-programs-table-card/edit-program-button/edit-program-prompt-modal/index.js b/js/src/dashboard/all-programs-table-card/edit-program-button/edit-program-prompt-modal/index.js
index dd3bb6ecc4..76f3517444 100644
--- a/js/src/dashboard/all-programs-table-card/edit-program-button/edit-program-prompt-modal/index.js
+++ b/js/src/dashboard/all-programs-table-card/edit-program-button/edit-program-prompt-modal/index.js
@@ -68,7 +68,7 @@ const EditProgramPromptModal = ( { programId, onRequestClose } ) => {
 		>
 			<p>
 				{ __(
-					'Results typically improve with time with Google’s Free Listing and paid ad campaigns.',
+					'Results typically improve with time with Google’s Free Listing and Google Ads campaigns.',
 					'google-listings-and-ads'
 				) }
 			</p>
diff --git a/js/src/dashboard/all-programs-table-card/program-toggle/pause-program-modal/index.js b/js/src/dashboard/all-programs-table-card/program-toggle/pause-program-modal/index.js
index e5d15231c3..46ab6ad3c8 100644
--- a/js/src/dashboard/all-programs-table-card/program-toggle/pause-program-modal/index.js
+++ b/js/src/dashboard/all-programs-table-card/program-toggle/pause-program-modal/index.js
@@ -52,13 +52,13 @@ const PauseProgramModal = ( props ) => {
 		>
 			<p>
 				{ __(
-					'Results typically improve with time with Google’s paid ad campaigns. If you pause, your products won’t be shown to people looking for what you offer.',
+					'Results typically improve with time with Google Ads campaigns. If you pause, your products won’t be shown to people looking for what you offer.',
 					'google-listings-and-ads'
 				) }
 			</p>
 			<p>
 				{ __(
-					'Pausing a paid ad campaign will result in the loss of any optimisations learned from those campaigns.',
+					'Pausing a campaign will result in the loss of any optimisations learned from those campaigns.',
 					'google-listings-and-ads'
 				) }
 			</p>
diff --git a/js/src/dashboard/all-programs-table-card/remove-program-button/remove-program-modal/index.js b/js/src/dashboard/all-programs-table-card/remove-program-button/remove-program-modal/index.js
index 0f6a5c227d..cdda3d71e4 100644
--- a/js/src/dashboard/all-programs-table-card/remove-program-button/remove-program-modal/index.js
+++ b/js/src/dashboard/all-programs-table-card/remove-program-button/remove-program-modal/index.js
@@ -67,7 +67,7 @@ const RemoveProgramModal = ( props ) => {
 		>
 			<p>
 				{ __(
-					'Results typically improve with time with Google’s paid ad campaigns. Removing a paid ad campaign will result in the loss of any optimisations learned from those campaigns.',
+					'Results typically improve with time with Google Ads campaigns. Removing a campaign will result in the loss of any optimisations learned from those campaigns.',
 					'google-listings-and-ads'
 				) }
 			</p>
diff --git a/js/src/get-started-page/faqs/index.js b/js/src/get-started-page/faqs/index.js
index dd4a41cbb6..03774ac981 100644
--- a/js/src/get-started-page/faqs/index.js
+++ b/js/src/get-started-page/faqs/index.js
@@ -231,7 +231,7 @@ const faqItems = [
 			<p>
 				{ createInterpolateElement(
 					__(
-						'Yes, you can run both at the same time, and we recommend you do! Once you sync your store it’s automatically listed on Google, so you can choose to run a paid <linkPmax>Performance Max campaign</linkPmax> as soon as you’d like. In the US, advertisers who sync their products to Google and run Google Ads <linkPmax>Performance Max campaigns</linkPmax> have seen an average of over 50% increase in clicks and over 100% increase in impressions in both their product listings and their ads on the Shopping tab. ',
+						'Yes, you can run both at the same time, and we recommend you do! Once you sync your store it’s automatically listed on Google, so you can choose to run a <linkPmax>Performance Max campaign</linkPmax> as soon as you’d like. In the US, advertisers who sync their products to Google and run Google Ads <linkPmax>Performance Max campaigns</linkPmax> have seen an average of over 50% increase in clicks and over 100% increase in impressions in both their product listings and their ads on the Shopping tab. ',
 						'google-listings-and-ads'
 					),
 					{
diff --git a/js/src/get-started-page/features-card/index.js b/js/src/get-started-page/features-card/index.js
index 003f457c05..532c7e10f2 100644
--- a/js/src/get-started-page/features-card/index.js
+++ b/js/src/get-started-page/features-card/index.js
@@ -114,7 +114,7 @@ const FeaturesCard = () => {
 						variant="label"
 					>
 						{ __(
-							'Promote products and drive more sales with paid ads',
+							'Promote products and drive more sales with ads',
 							'google-listings-and-ads'
 						) }
 					</Text>
diff --git a/js/src/pages/edit-paid-ads-campaign/index.js b/js/src/pages/edit-paid-ads-campaign/index.js
index eb043af9c7..c3ec3e746c 100644
--- a/js/src/pages/edit-paid-ads-campaign/index.js
+++ b/js/src/pages/edit-paid-ads-campaign/index.js
@@ -113,7 +113,7 @@ const EditPaidAdsCampaign = () => {
 				/>
 				<div>
 					{ __(
-						'Error in loading your paid ads campaign. Please try again later.',
+						'Error in loading your ads campaign. Please try again later.',
 						'google-listings-and-ads'
 					) }
 				</div>
diff --git a/js/src/reports/index.js b/js/src/reports/index.js
index 9b8f924395..c7f39be9f7 100644
--- a/js/src/reports/index.js
+++ b/js/src/reports/index.js
@@ -39,7 +39,7 @@ export { default as ProductsReport } from './products';
 /**
  * @typedef {Object} ProgramsReportData
  * @property {Array<ProgramsData>} freeListings Free listings data
- * @property {Array<ProgramsData>} campaigns Paid campaigns data.
+ * @property {Array<ProgramsData>} campaigns Ad campaigns data.
  * @property {Array<IntervalsData> | null} intervals Intervals data.
  * @property {PerformanceData} totals Performance data.
  */
diff --git a/js/src/reports/metric-number.js b/js/src/reports/metric-number.js
index 5589627c03..82701c5fba 100644
--- a/js/src/reports/metric-number.js
+++ b/js/src/reports/metric-number.js
@@ -61,7 +61,7 @@ const MetricNumber = ( {
 	// And Free Listings API may not respond with data.
 	if ( missingFreeListingsData !== MISSING_FREE_LISTINGS_DATA.NONE ) {
 		const text = __(
-			'This data is currently available for paid campaigns only.',
+			'This data is currently available for Google Ads campaigns only.',
 			'google-listings-and-ads'
 		);
 		infos.push( text );
diff --git a/js/src/reports/products/filter-config.js b/js/src/reports/products/filter-config.js
index 105f7667c8..a719522124 100644
--- a/js/src/reports/products/filter-config.js
+++ b/js/src/reports/products/filter-config.js
@@ -191,7 +191,7 @@ const reportSourceConfig = {
 	filters: [
 		{
 			value: REPORT_SOURCE_PAID,
-			label: __( 'Paid campaigns', 'google-listings-and-ads' ),
+			label: __( 'Ad campaigns', 'google-listings-and-ads' ),
 		},
 		{
 			value: REPORT_SOURCE_FREE,
diff --git a/js/src/settings/disconnect-modal/confirm-modal.js b/js/src/settings/disconnect-modal/confirm-modal.js
index 2f64511db3..18685ecdfd 100644
--- a/js/src/settings/disconnect-modal/confirm-modal.js
+++ b/js/src/settings/disconnect-modal/confirm-modal.js
@@ -35,7 +35,7 @@ const textDict = {
 				'google-listings-and-ads'
 			),
 			__(
-				'Any ongoing paid campaigns will continue to run. They can be managed, edited, or deleted manually from Google Ads (ads.google.com).',
+				'Any ongoing campaigns will continue to run. They can be managed, edited, or deleted manually from Google Ads (ads.google.com).',
 				'google-listings-and-ads'
 			),
 		],
@@ -57,7 +57,7 @@ const textDict = {
 				'google-listings-and-ads'
 			),
 			__(
-				'Any ongoing paid campaigns will continue to run. They can be managed, edited, or deleted manually from Google Ads (ads.google.com).',
+				'Any ongoing campaigns will continue to run. They can be managed, edited, or deleted manually from Google Ads (ads.google.com).',
 				'google-listings-and-ads'
 			),
 			__(
diff --git a/src/Notes/CompleteSetup.php b/src/Notes/CompleteSetup.php
index 2579ec04b9..4838044b55 100644
--- a/src/Notes/CompleteSetup.php
+++ b/src/Notes/CompleteSetup.php
@@ -38,7 +38,7 @@ public function get_name(): string {
 	public function get_entry(): NoteEntry {
 		$note = new NoteEntry();
 		$note->set_title( __( 'Reach more shoppers with free listings on Google', 'google-listings-and-ads' ) );
-		$note->set_content( __( 'Finish setting up Google for WooCommerce to list your products on Google for free and promote them with paid ads.', 'google-listings-and-ads' ) );
+		$note->set_content( __( 'Finish setting up Google for WooCommerce to list your products on Google for free and promote them with ads.', 'google-listings-and-ads' ) );
 		$note->set_content_data( new stdClass() );
 		$note->set_type( NoteEntry::E_WC_ADMIN_NOTE_INFORMATIONAL );
 		$note->set_layout( 'plain' );
diff --git a/src/Notes/SetupCampaignTwoWeeks.php b/src/Notes/SetupCampaignTwoWeeks.php
index 860e2697ac..6e17836db3 100644
--- a/src/Notes/SetupCampaignTwoWeeks.php
+++ b/src/Notes/SetupCampaignTwoWeeks.php
@@ -48,7 +48,7 @@ protected function set_title_and_content( NoteEntry $note ): void {
 			$note->set_title( __( 'Reach more shoppers with paid listings on Google', 'google-listings-and-ads' ) );
 			$note->set_content(
 				__(
-					'Your products are ready for Google Ads! Connect with the right shoppers at the right moment when they’re searching for products like yours. Connect your Google Ads account to create your first paid ad campaign.',
+					'Your products are ready for Google Ads! Connect with the right shoppers at the right moment when they’re searching for products like yours. Connect your Google Ads account to create your first campaign.',
 					'google-listings-and-ads'
 				)
 			);