head-of-growth.md

Head of Growth at Well Digital

Salary: £70k+

Location: Manchester city centre

Do you want to work on stuff that matters?

Well Pharmacy is the the UK’s largest independent pharmacy with over 760 stores across the UK. Our mission as a company is to build the best prescription experience in the UK.

Well Digital is a startup team creating new world-class digital products and services. We have a big ambition: to bring pharmacy into the digital age.

Since we started Well Digital just over a year ago, we’ve launched the UK’s first Viagra subscription service and built a new digital NHS prescription delivery service.

Our customers already love our products: metrics are strong, and most of our initial growth has been through word of mouth.

As our Head of Growth, your role will be to accelerate this growth without compromising on customer experience or retention. You’ll need to foster a culture of experimentation and growth through product, marketing and data.

Hands-on experience of marketing and growing consumer-facing digital products is essential for this role.

What you’ll do

• build a world-class growth team from scratch
• set a growth strategy to acquire customers and build our brands
• define, measure and understand our growth metrics
• design marketing experiments and quickly iterating to improve key metrics
• build longer-term product features that generate network effect and encourage word of mouth referral
• understand our customers’ engagement and use of our products

Initially, you’ll work to optimise customer acquisition costs and activation. You will own the key levers of growth: all flavours of advertising, marketing, SEO and social media.

You will work with the marketing team in our wider business to build our brand across the UK.

You will also work with our engineering and design teams to build products that improve growth.

You’ll be part of the leadership team building and running our digital business.

You should apply if

• you have years of experience in marketing and brand building of digital products
• you’re entrepreneurial, operating within startups or high-growth businesses
• you’re deeply analytical and driven by data
• you believe that the best thing for the customer is the best thing for growth
• you build strong relationships and love to collaborate
• you’re not afraid of taking risks
• you’re hands-on and focussed on rapid execution

What’s in it for you

Fair compensation and generous benefits:

• annual bonus plan
• pension
• private medical insurance
• health assessments
• childcare vouchers
• 25 days annual leave
• company car allowance

Set up to succeed:

• board-level support
• empowered, multidisciplinary team
• state of the art kit - just let us know what tools you need to do your job
• lovely office in Castlefield, Manchester
• friendly, fast-paced and respectful culture

Apply

Just send your CV to [email protected] and we'll be in touch.