diff --git a/index.bs b/index.bs
index 8d2eb5f3..5deb1a4c 100644
--- a/index.bs
+++ b/index.bs
@@ -325,6 +325,10 @@ applications such as [[FaceForensics++]] analyze the videos and protect a user a
 the fake videos or images. When she watches a fake video on the web, the 
 detection application alerts her of the fraud video in real-time.
 
+### Ethical Content Filtering ### {#usecase-ethical-content-filtering}
+
+A user is cautious about her online privacy and wants to be protected from the online trackers, malware and any third-parties present on the web pages that she visits. She activates her content-filter [[Privacy-study-on-AdBlockers]] that blocks the third party content, while allowing her to safely surf her favorite websites. Thus she is safe and more in control of her online experience [[W3C-Ethical-Web-Principles]].
+
 ## Framework Use Cases ## {#usecases-framework}
 
 This section collects framework-level use cases for a dedicated low-level API
@@ -2670,6 +2674,20 @@ Thanks to W3C Privacy Interest Group for privacy and security review and feedbac
     ],
     "date": "January 2019"
   },
+  "Privacy-study-on-AdBlockers": {
+    "href": "https://www.researchgate.net/publication/318330749_Ad-blocking_A_Study_on_Performance_Privacy_and_Counter-measures",
+    "title": "Ad-blocking: A Study on Performance, Privacy and Counter-measures",
+    "authors": [
+      "Kiran Garimella",
+      "Orestis Kostakis",
+      "Michael Mathioudakis"
+    ],
+    "date": "June 2017"
+  },
+  "W3C-Ethical-Web-Principles": {
+    "href": "https://www.w3.org/2001/tag/doc/ethical-web-principles/#render",
+    "title": "People should be able to render web content as they want"
+  },
   "MobileNetV3": {
     "href": "https://arxiv.org/pdf/1905.02244",
     "title": "Searching for MobileNetV3",