diff --git a/packages/api/src/platforms/vtex/utils/skuVariants.ts b/packages/api/src/platforms/vtex/utils/skuVariants.ts
index ae1d631bcb..079811d2d4 100644
--- a/packages/api/src/platforms/vtex/utils/skuVariants.ts
+++ b/packages/api/src/platforms/vtex/utils/skuVariants.ts
@@ -158,8 +158,6 @@ export function getFormattedVariations(
       return
     }
 
-    const variantImageToUse = findSkuVariantImage(variant.images)
-
     const dominantVariantEntry = variant.variations.find(
       (variation) => variation.name === dominantVariantName
     )
@@ -179,6 +177,8 @@ export function getFormattedVariations(
 
       previouslySeenPropertyValues.add(nameValueIdentifier)
 
+      const variantImageToUse = findSkuVariantImage(variant.images, dominantVariantName)
+
       const formattedVariant = {
         src: variantImageToUse.imageUrl,
         alt: variantImageToUse.imageLabel ?? '',
@@ -204,6 +204,8 @@ export function getFormattedVariations(
 
       previouslySeenPropertyValues.add(nameValueIdentifier)
 
+      const variantImageToUse = findSkuVariantImage(variant.images, variationProperty.name)
+
       const formattedVariant = {
         src: variantImageToUse.imageUrl,
         alt: variantImageToUse.imageText ?? '',