diff --git a/charts/velero/Chart.yaml b/charts/velero/Chart.yaml
index 7900cc19..6321b9f9 100644
--- a/charts/velero/Chart.yaml
+++ b/charts/velero/Chart.yaml
@@ -2,7 +2,7 @@ apiVersion: v2
 appVersion: 1.7.1
 description: A Helm chart for velero
 name: velero
-version: 2.27.1
+version: 2.28.0
 home: https://github.com/vmware-tanzu/velero
 icon: https://cdn-images-1.medium.com/max/1600/1*-9mb3AKnKdcL_QD3CMnthQ.png
 sources:
diff --git a/charts/velero/templates/_helpers.tpl b/charts/velero/templates/_helpers.tpl
index 913277a7..49d47382 100644
--- a/charts/velero/templates/_helpers.tpl
+++ b/charts/velero/templates/_helpers.tpl
@@ -42,6 +42,31 @@ Create the name of the service account to use for creating or deleting the veler
 {{- end -}}
 {{- end -}}
 
+{{/*
+Generate basic labels
+*/}}
+{{- define "velero.labels" }}
+helm.sh/chart: {{ include "velero.chart" . }}
+app.kubernetes.io/managed-by: {{ .Release.Service }}
+app.kubernetes.io/component: server
+app.kubernetes.io/part-of: {{ template "velero.name" . }}
+{{- include "velero.selectorLabels" . }}
+{{- if .Chart.AppVersion }}
+app.kubernetes.io/version: {{ .Chart.AppVersion | quote }}
+{{- end }}
+{{- if .Values.customLabels }}
+{{ toYaml .Values.customLabels }}
+{{- end }}
+{{- end }}
+
+{{/*
+Selector labels
+*/}}
+{{- define "velero.selectorLabels" }}
+app.kubernetes.io/name: {{ include "velero.name" . }}
+app.kubernetes.io/instance: {{ .Release.Name }}
+{{- end }}
+
 {{/*
 Create the name for the credentials secret.
 */}}
diff --git a/charts/velero/templates/backupstoragelocation.yaml b/charts/velero/templates/backupstoragelocation.yaml
index 1dfaa9a3..b37c79ea 100644
--- a/charts/velero/templates/backupstoragelocation.yaml
+++ b/charts/velero/templates/backupstoragelocation.yaml
@@ -6,11 +6,11 @@ metadata:
   annotations:
     "helm.sh/hook": post-install,post-upgrade,post-rollback
     "helm.sh/hook-delete-policy": before-hook-creation
+    {{- with .Values.customAnnotations }}
+    {{- toYaml . | nindent 4 }}
+    {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 spec:
   provider: {{ include "velero.backupStorageLocation.provider" . }}
   {{- with .Values.configuration.backupStorageLocation.default }}
diff --git a/charts/velero/templates/cleanup-crds.yaml b/charts/velero/templates/cleanup-crds.yaml
index 443619b0..047e31cf 100644
--- a/charts/velero/templates/cleanup-crds.yaml
+++ b/charts/velero/templates/cleanup-crds.yaml
@@ -9,23 +9,29 @@ metadata:
   annotations:
     "helm.sh/hook": pre-delete
     "helm.sh/hook-delete-policy": hook-succeeded
+    {{- with .Values.customAnnotations }}
+    {{- toYaml . | nindent 4 }}
+    {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 spec:
   backoffLimit: 3
   template:
     metadata:
       name: velero-cleanup-crds
-      {{- with .Values.kubectl.labels }}
       labels:
+        {{- include "velero.labels" . | indent 8 }}
+        {{- with .Values.kubectl.labels }}
         {{- toYaml . | nindent 8 }}
-      {{- end }}
-      {{- with .Values.kubectl.annotations }}
+        {{- end }}
+      {{- if or .Values.kubectl.annotations .Values.customAnnotations }}
       annotations:
+        {{- with .Values.kubectl.annotations }}
+        {{- toYaml . | nindent 8 }}
+        {{- end }}
+        {{- with .Values.customAnnotations }}
         {{- toYaml . | nindent 8 }}
+        {{- end }}
       {{- end }}
     spec:
     {{- if .Values.image.imagePullSecrets }}
diff --git a/charts/velero/templates/clusterrolebinding.yaml b/charts/velero/templates/clusterrolebinding.yaml
index 43c1ccb7..6f0c7dfb 100644
--- a/charts/velero/templates/clusterrolebinding.yaml
+++ b/charts/velero/templates/clusterrolebinding.yaml
@@ -3,12 +3,12 @@ apiVersion: rbac.authorization.k8s.io/v1
 kind: ClusterRoleBinding
 metadata:
   name: {{ include "velero.fullname" . }}-server
+  {{- if .Values.customAnnotations }}
+  annotations:
+  {{- toYaml .Values.customAnnotations | nindent 4 }}
+  {{- end }}
   labels:
-    app.kubernetes.io/component: server
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 subjects:
   - kind: ServiceAccount
     namespace: {{ .Release.Namespace }}
diff --git a/charts/velero/templates/configmaps.yaml b/charts/velero/templates/configmaps.yaml
index d090fb18..d6797260 100644
--- a/charts/velero/templates/configmaps.yaml
+++ b/charts/velero/templates/configmaps.yaml
@@ -3,11 +3,12 @@ apiVersion: v1
 kind: ConfigMap
 metadata:
   name: {{ include "velero.fullname" $ }}-{{ $configMapName }}
+  {{- if .Values.customAnnotations }}
+  annotations:
+  {{- toYaml .Values.customAnnotations | nindent 4 }}
+  {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" $ }}
-    app.kubernetes.io/instance: {{ $.Release.Name }}
-    app.kubernetes.io/managed-by: {{ $.Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" $ }}
+    {{- include "velero.labels" . | indent 4 }}
   {{- with $configMap.labels }}
     {{- toYaml . | nindent 4 }}
   {{- end }}
diff --git a/charts/velero/templates/deployment.yaml b/charts/velero/templates/deployment.yaml
index 1b723573..c0917e75 100644
--- a/charts/velero/templates/deployment.yaml
+++ b/charts/velero/templates/deployment.yaml
@@ -6,16 +6,17 @@ apiVersion: apps/v1
 kind: Deployment
 metadata:
   name: {{ include "velero.fullname" . }}
-  {{- with .Values.annotations }}
+  {{- if or .Values.annotations .Values.customAnnotations }}
   annotations:
+    {{- with .Values.customAnnotations }}
     {{- toYaml . | nindent 4 }}
+    {{- end }}
+    {{- if .Values.annotations }}
+    {{- toYaml .Values.annotations | nindent 4 }}
+    {{- end }}
   {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
-    component: velero
+    {{- include "velero.labels" . | indent 4 }}
     {{- with .Values.labels }}
       {{- toYaml . | nindent 4 }}
     {{- end }}
@@ -23,21 +24,19 @@ spec:
   replicas: 1
   selector:
     matchLabels:
-      app.kubernetes.io/instance: {{ .Release.Name }}
-      app.kubernetes.io/name: {{ include "velero.name" . }}
+      {{- include "velero.selectorLabels" . | indent 6 }}
   template:
     metadata:
       labels:
-        name: velero
-        app.kubernetes.io/name: {{ include "velero.name" . }}
-        app.kubernetes.io/instance: {{ .Release.Name }}
-        app.kubernetes.io/managed-by: {{ .Release.Service }}
-        helm.sh/chart: {{ include "velero.chart" . }}
+        {{- include "velero.labels" . | indent 8 }}
         {{- if .Values.podLabels }}
           {{- toYaml .Values.podLabels | nindent 8 }}
         {{- end }}
-    {{- if or .Values.podAnnotations .Values.metrics.enabled }}
+    {{- if or .Values.podAnnotations .Values.metrics.enabled .Values.customAnnotations }}
       annotations:
+      {{- with .Values.customAnnotations }}
+      {{- toYaml . | nindent 8 }}
+      {{- end }}
       {{- with .Values.podAnnotations }}
         {{- toYaml . | nindent 8 }}
       {{- end }}
diff --git a/charts/velero/templates/restic-daemonset.yaml b/charts/velero/templates/restic-daemonset.yaml
index f257569a..589c8670 100644
--- a/charts/velero/templates/restic-daemonset.yaml
+++ b/charts/velero/templates/restic-daemonset.yaml
@@ -6,15 +6,17 @@ apiVersion: apps/v1
 kind: DaemonSet
 metadata:
   name: restic
-  {{- with .Values.restic.annotations }}
+  {{- if or .Values.restic.annotations .Values.customAnnotations }}
   annotations:
-    {{- toYaml . | nindent 4 }}
+  {{- with .Values.restic.annotations }}
+  {{- toYaml . | nindent 4 }}
+  {{- end }}
+  {{- with .Values.customAnnotations }}
+  {{- toYaml . | nindent 4 }}
+  {{- end }}
   {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
     {{- with .Values.restic.labels }}
       {{- toYaml . | nindent 4 }}
     {{- end }}
@@ -26,16 +28,18 @@ spec:
     metadata:
       labels:
         name: restic
-        app.kubernetes.io/name: {{ include "velero.name" . }}
-        app.kubernetes.io/instance: {{ .Release.Name }}
-        app.kubernetes.io/managed-by: {{ .Release.Service }}
-        helm.sh/chart: {{ include "velero.chart" . }}
+        {{- include "velero.labels" . | indent 8 }}
       {{- if .Values.podLabels }}
         {{- toYaml .Values.podLabels | nindent 8 }}
       {{- end }}
-      {{- with .Values.podAnnotations }}
+      {{- if or .Values.podAnnotations .Values.customAnnotations }}
       annotations:
+        {{- with .Values.podAnnotations }}
         {{- toYaml . | nindent 8 }}
+        {{- end }}
+        {{- with .Values.customAnnotations }}
+        {{- toYaml . | nindent 8 }}
+        {{- end }}
       {{- end }}
     spec:
     {{- if .Values.image.imagePullSecrets }}
diff --git a/charts/velero/templates/role.yaml b/charts/velero/templates/role.yaml
index a5978576..b2e8efda 100644
--- a/charts/velero/templates/role.yaml
+++ b/charts/velero/templates/role.yaml
@@ -3,12 +3,12 @@ apiVersion: rbac.authorization.k8s.io/v1
 kind: Role
 metadata:
   name: {{ include "velero.fullname" . }}-server
+  {{- if .Values.customAnnotations }}
+  annotations:
+  {{- toYaml .Values.customAnnotations | nindent 4 }}
+  {{- end }}
   labels:
-    app.kubernetes.io/component: server
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 rules:
 - apiGroups:
     - "*"
diff --git a/charts/velero/templates/rolebinding.yaml b/charts/velero/templates/rolebinding.yaml
index 0e4e8464..857a596a 100644
--- a/charts/velero/templates/rolebinding.yaml
+++ b/charts/velero/templates/rolebinding.yaml
@@ -3,12 +3,12 @@ apiVersion: rbac.authorization.k8s.io/v1
 kind: RoleBinding
 metadata:
   name: {{ include "velero.fullname" . }}-server
+  {{- if .Values.customAnnotations }}
+  annotations:
+  {{- toYaml .Values.customAnnotations | nindent 4 }}
+  {{- end }}
   labels:
-    app.kubernetes.io/component: server
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 subjects:
   - kind: ServiceAccount
     namespace: {{ .Release.Namespace }}
diff --git a/charts/velero/templates/schedule.yaml b/charts/velero/templates/schedule.yaml
index 983fcba2..480c76b5 100644
--- a/charts/velero/templates/schedule.yaml
+++ b/charts/velero/templates/schedule.yaml
@@ -8,13 +8,13 @@ metadata:
   {{- if $schedule.annotations }}
     {{- toYaml $schedule.annotations | nindent 4 }}
   {{- end }}
+    {{- with $.Values.customAnnotations }}
+    {{- toYaml . | nindent 4 }}
+    {{- end }}
     "helm.sh/hook": post-install,post-upgrade,post-rollback
     "helm.sh/hook-delete-policy": before-hook-creation
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" $ }}
-    app.kubernetes.io/instance: {{ $.Release.Name }}
-    app.kubernetes.io/managed-by: {{ $.Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" $ }}
+    {{- include "velero.labels" $ | indent 4 }}
     {{- if $schedule.labels }}
       {{- toYaml $schedule.labels | nindent 4 }}
     {{- end }}
diff --git a/charts/velero/templates/secret.yaml b/charts/velero/templates/secret.yaml
index e3a654e5..892d8a59 100644
--- a/charts/velero/templates/secret.yaml
+++ b/charts/velero/templates/secret.yaml
@@ -3,11 +3,12 @@ apiVersion: v1
 kind: Secret
 metadata:
   name: {{ include "velero.secretName" . }}
+  {{- if .Values.customAnnotations }}
+  annotations:
+  {{- toYaml .Values.customAnnotations | nindent 4 }}
+  {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 type: Opaque
 data:
 {{- range $key, $value := .Values.credentials.secretContents }}
diff --git a/charts/velero/templates/service.yaml b/charts/velero/templates/service.yaml
index 76015053..4a3583fc 100644
--- a/charts/velero/templates/service.yaml
+++ b/charts/velero/templates/service.yaml
@@ -3,15 +3,17 @@ apiVersion: v1
 kind: Service
 metadata:
   name: {{ include "velero.fullname" . }}
-  {{- with .Values.metrics.service.annotations }}
+  {{- if or .Values.customAnnotations .Values.metrics.service.annotations }}
   annotations:
+    {{- if .Values.metrics.service.annotations }}
+    {{- toYaml .Values.metrics.service.annotations | nindent 4 }}
+    {{- end }}
+    {{- with .Values.customAnnotations }}
     {{- toYaml . | nindent 4 }}
+    {{- end }}
   {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
     {{- with .Values.metrics.service.labels }}
       {{- toYaml . | nindent 4 }}
     {{- end }}
@@ -22,7 +24,5 @@ spec:
       port: 8085
       targetPort: http-monitoring
   selector:
-    name: velero
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
+    {{- include "velero.selectorLabels" . | indent 4 }}
 {{- end }}
diff --git a/charts/velero/templates/serviceaccount-server.yaml b/charts/velero/templates/serviceaccount-server.yaml
index e0608dd1..904be885 100644
--- a/charts/velero/templates/serviceaccount-server.yaml
+++ b/charts/velero/templates/serviceaccount-server.yaml
@@ -3,15 +3,17 @@ apiVersion: v1
 kind: ServiceAccount
 metadata:
   name: {{ include "velero.serverServiceAccount" . }}
-{{- if .Values.serviceAccount.server.annotations }}
+  {{- if or .Values.serviceAccount.server.annotations .Values.customAnnotations }}
   annotations:
-{{ toYaml .Values.serviceAccount.server.annotations | nindent 4 }}
-{{- end }}
+  {{- with .Values.serviceAccount.server.Annotations }}
+  {{ toYaml . | nindent 4 }}
+  {{- end }}
+  {{- with .Values.customAnnotations }}
+  {{- toYaml . | nindent 4 }}
+  {{- end }}
+  {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 {{- with .Values.serviceAccount.server.labels }}
   {{- toYaml . | nindent 4 }}
 {{- end }}
diff --git a/charts/velero/templates/servicemonitor.yaml b/charts/velero/templates/servicemonitor.yaml
index 83bf6ad0..197f88fb 100644
--- a/charts/velero/templates/servicemonitor.yaml
+++ b/charts/velero/templates/servicemonitor.yaml
@@ -6,11 +6,12 @@ metadata:
   {{- if .Values.metrics.serviceMonitor.namespace }}
   namespace: {{ .Values.metrics.serviceMonitor.namespace }}
   {{- end }}
+  {{- if .Values.customAnnotations }}
+  annotations:
+  {{- toYaml .Values.customAnnotations | nindent 4 }}
+  {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
   {{- with .Values.metrics.serviceMonitor.additionalLabels }}
     {{- toYaml . | nindent 4 }}
   {{- end }}
@@ -20,8 +21,7 @@ spec:
       - {{ .Release.Namespace }}
   selector:
     matchLabels:
-      app.kubernetes.io/name: {{ include "velero.name" . }}
-      app.kubernetes.io/instance: {{ .Release.Name }}
+      {{- include "velero.selectorLabels" . | indent 6 }}
   endpoints:
   - port: http-monitoring
     interval: {{ .Values.metrics.scrapeInterval }}
diff --git a/charts/velero/templates/upgrade-crds.yaml b/charts/velero/templates/upgrade-crds.yaml
index 8445568a..a51d8fa0 100644
--- a/charts/velero/templates/upgrade-crds.yaml
+++ b/charts/velero/templates/upgrade-crds.yaml
@@ -7,23 +7,29 @@ metadata:
   annotations:
     "helm.sh/hook": post-install,post-upgrade,post-rollback
     "helm.sh/hook-delete-policy": before-hook-creation,hook-succeeded
+    {{- with .Values.customAnnotations }}
+    {{- toYaml . | nindent 4 }}
+    {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 spec:
   backoffLimit: 3
   template:
     metadata:
       name: velero-upgrade-crds
-      {{- with .Values.kubectl.labels }}
       labels:
+        {{- include "velero.labels" . | indent 8 }}
+        {{- with .Values.kubectl.labels }}
         {{- toYaml . | nindent 8 }}
-      {{- end }}
-      {{- with .Values.kubectl.annotations }}
+        {{- end }}
+      {{- if or .Values.kubectl.annotations .Values.customAnnotations }}
       annotations:
+        {{- with .Values.kubectl.annotations }}
+        {{- toYaml . | nindent 8 }}
+        {{- end }}
+        {{- with .Values.customAnnotations }}
         {{- toYaml . | nindent 8 }}
+        {{- end }}
       {{- end }}
     spec:
     {{- if .Values.image.imagePullSecrets }}
diff --git a/charts/velero/templates/volumesnapshotlocation.yaml b/charts/velero/templates/volumesnapshotlocation.yaml
index 87d1a10f..5aaa1730 100644
--- a/charts/velero/templates/volumesnapshotlocation.yaml
+++ b/charts/velero/templates/volumesnapshotlocation.yaml
@@ -6,11 +6,11 @@ metadata:
   annotations:
     "helm.sh/hook": post-install,post-upgrade,post-rollback
     "helm.sh/hook-delete-policy": before-hook-creation
+    {{- with .Values.customAnnotations }}
+    {{- toYaml . | nindent 4 }}
+    {{- end }}
   labels:
-    app.kubernetes.io/name: {{ include "velero.name" . }}
-    app.kubernetes.io/instance: {{ .Release.Name }}
-    app.kubernetes.io/managed-by: {{ .Release.Service }}
-    helm.sh/chart: {{ include "velero.chart" . }}
+    {{- include "velero.labels" . | indent 4 }}
 spec:
   provider: {{ include "velero.volumeSnapshotLocation.provider" . }}
 {{- with .Values.configuration.volumeSnapshotLocation.config }}
diff --git a/charts/velero/values.yaml b/charts/velero/values.yaml
index 0ffa44e6..3289a6b7 100644
--- a/charts/velero/values.yaml
+++ b/charts/velero/values.yaml
@@ -15,6 +15,14 @@ image:
   imagePullSecrets: []
   # - registrySecretName
 
+## Additional annotations to add to all resources
+customAnnotations: {}
+  # velerio.io: x.y.z
+
+## Additional labels to add to all resources
+customLabels: {}
+  # app: velero
+
 # Annotations to add to the Velero deployment's. Optional.
 #
 # If you are using reloader use the following annotation with your VELERO_SECRET_NAME