diff --git a/src/helpers/label-price-extractor.ts b/src/helpers/label-price-extractor.ts
index 28c1ee65..11f13c65 100644
--- a/src/helpers/label-price-extractor.ts
+++ b/src/helpers/label-price-extractor.ts
@@ -20,3 +20,45 @@ export function getSortedPrices(labels: GitHubIssue["labels"] | undefined) {
   }
   return sortedPriceLabels;
 }
+
+export function parsePriorityLabel(
+  labels: (
+    | string
+    | {
+        id?: number;
+        node_id?: string;
+        url?: string;
+        name?: string;
+        description?: string | null;
+        color?: string | null;
+        default?: boolean;
+      }
+  )[]
+): number {
+  let taskPriorityEstimate = 0;
+
+  for (const label of labels) {
+    let priorityLabel = "";
+    if (typeof label === "string") {
+      priorityLabel = label;
+    } else {
+      priorityLabel = label.name ?? "";
+    }
+
+    if (priorityLabel.startsWith("Priority:")) {
+      const matched = priorityLabel.match(/Priority: (\d+)/i);
+      if (!matched) {
+        return 0;
+      }
+
+      const urgency = matched[1];
+      taskPriorityEstimate = Number(urgency);
+    }
+
+    if (taskPriorityEstimate) {
+      break;
+    }
+  }
+
+  return taskPriorityEstimate;
+}
diff --git a/src/parser/content-evaluator-module.ts b/src/parser/content-evaluator-module.ts
index 877d5c32..83fbd82c 100644
--- a/src/parser/content-evaluator-module.ts
+++ b/src/parser/content-evaluator-module.ts
@@ -19,6 +19,7 @@ import {
   Relevances,
 } from "../types/content-evaluator-module-type";
 import { GithubCommentScore, Module, Result } from "./processor";
+import { parsePriorityLabel } from "../helpers/label-price-extractor";
 
 /**
  * Evaluates and rates comments.
@@ -73,9 +74,12 @@ export class ContentEvaluatorModule implements Module {
       const currentElement = result[key];
       const comments = currentElement.comments ?? [];
       const specificationBody = data.self?.body;
+      const issueLabels = data.self?.labels;
+      const priority = issueLabels ? parsePriorityLabel(issueLabels) : undefined;
+
       if (specificationBody && comments.length) {
         promises.push(
-          this._processComment(comments, specificationBody, allComments).then(
+          this._processComment(comments, priority, specificationBody, allComments).then(
             (commentsWithScore) => (currentElement.comments = commentsWithScore)
           )
         );
@@ -99,7 +103,12 @@ export class ContentEvaluatorModule implements Module {
     return reward;
   }
 
-  async _processComment(comments: Readonly<GithubCommentScore>[], specificationBody: string, allComments: AllComments) {
+  async _processComment(
+    comments: Readonly<GithubCommentScore>[],
+    priority: number | undefined,
+    specificationBody: string,
+    allComments: AllComments
+  ) {
     const commentsWithScore: GithubCommentScore[] = [...comments];
     const { commentsToEvaluate, prCommentsToEvaluate } = this._splitCommentsByPrompt(commentsWithScore);
 
@@ -127,7 +136,7 @@ export class ContentEvaluatorModule implements Module {
       currentComment.score = {
         ...(currentComment.score || { multiplier: 0 }),
         relevance: new Decimal(currentRelevance).toNumber(),
-        reward: currentReward.toNumber(),
+        reward: currentReward.mul(priority ?? 1).toNumber(),
       };
     }