diff --git a/Adapter/PhpcrOdmAdapter.php b/Adapter/PhpcrOdmAdapter.php
index 320d9f5..1f39f46 100644
--- a/Adapter/PhpcrOdmAdapter.php
+++ b/Adapter/PhpcrOdmAdapter.php
@@ -31,16 +31,30 @@ class PhpcrOdmAdapter implements AdapterInterface
 {
     const TAG_NO_MULTILANG = 'no-multilang';
 
+    /**
+     * Set the redirect target to the new auto-routes content document
+     */
+    const REDIRECT_CONTENT = 'content';
+
+    /**
+     * Set the redirect target to the new auto-route itself.
+     */
+    const REDIRECT_ROUTE = 'route';
+
     protected $dm;
     protected $baseRoutePath;
     protected $autoRouteFqcn;
+    protected $redirectTarget = self::REDIRECT_ROUTE;
 
     /**
      * @param DocumentManager $dm
      * @param string          $routeBasePath Route path for all routes
      * @param string          $autoRouteFqcn The FQCN of the AutoRoute document to use
+     * @param string          $redirectTarget The target type to use when
+     *     leaving a redirect route, either self::REDIRECT_ROUTE, or
+     *     self::REDIRECT_CONTENT/
      */
-    public function __construct(DocumentManager $dm, $routeBasePath, $autoRouteFqcn = 'Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute')
+    public function __construct(DocumentManager $dm, $routeBasePath, $autoRouteFqcn = 'Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute', $redirectTarget = self::REDIRECT_ROUTE)
     {
         $this->dm = $dm;
         $this->baseRoutePath = $routeBasePath;
@@ -51,6 +65,7 @@ public function __construct(DocumentManager $dm, $routeBasePath, $autoRouteFqcn
         }
 
         $this->autoRouteFqcn = $autoRouteFqcn;
+        $this->redirectTarget = $redirectTarget;
     }
 
     /**
@@ -154,7 +169,21 @@ public function createAutoRoute(UriContext $uriContext, $contentDocument, $autoR
      */
     public function createRedirectRoute(AutoRouteInterface $referringAutoRoute, AutoRouteInterface $newRoute)
     {
-        $referringAutoRoute->setRedirectTarget($newRoute);
+        switch ($this->redirectTarget) {
+            case self::REDIRECT_CONTENT:
+                $target = $newRoute->getContent();
+                break;
+            case self::REDIRECT_ROUTE:
+                $target = $newRoute;
+                break;
+            default:
+                throw new \RuntimeException(sprintf(
+                    'Unknown redirect target type "%s"',
+                    $this->redirectTarget
+                ));
+        }
+
+        $referringAutoRoute->setRedirectTarget($target);
         $referringAutoRoute->setType(AutoRouteInterface::TYPE_REDIRECT);
     }
 
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 950b797..ed104fe 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,6 +1,11 @@
 Changelog
 =========
 
+dev-master
+----------
+
+* Support for redirecting to content instead of other routes.
+
 1.0.0
 -----
 
diff --git a/Model/AutoRoute.php b/Model/AutoRoute.php
index 29f6077..396666f 100644
--- a/Model/AutoRoute.php
+++ b/Model/AutoRoute.php
@@ -51,7 +51,7 @@ public function setType($type)
         $this->setDefault('type', $type);
     }
 
-    public function setRedirectTarget(AutoRouteInterface $redirectRoute)
+    public function setRedirectTarget($redirectRoute)
     {
         $this->redirectRoute = $redirectRoute;
     }
diff --git a/Tests/Functional/EventListener/AutoRouteListenerTest.php b/Tests/Functional/EventListener/AutoRouteListenerTest.php
index d7bbbe1..dc83113 100644
--- a/Tests/Functional/EventListener/AutoRouteListenerTest.php
+++ b/Tests/Functional/EventListener/AutoRouteListenerTest.php
@@ -351,7 +351,7 @@ public function provideLeaveRedirect()
     /**
      * @dataProvider provideLeaveRedirect
      */
-    public function testLeaveRedirect($data, $updatedData, $expectedRedirectRoutePaths, $expectedAutoRoutePaths)
+    public function testLeaveRedirect($data, $updatedData, $expectedRedirectRoutePaths, $expectedPaths)
     {
         $article = new SeoArticleMultilang;
         $article->title = 'Hai';
@@ -380,9 +380,9 @@ public function testLeaveRedirect($data, $updatedData, $expectedRedirectRoutePat
             $this->assertEquals(AutoRouteInterface::TYPE_REDIRECT, $redirectRoute->getDefault('type'));
         }
 
-        foreach ($expectedAutoRoutePaths as $newPath) {
+        foreach ($expectedPaths as $newPath) {
             $autoRoute = $this->getDm()->find(null, $newPath);
-            $this->assertNotNull($autoRoute, 'Autoroute exists for: ' . $newPath);
+            $this->assertNotNull($autoRoute, 'Redirect target for: ' . $newPath);
             $this->assertEquals(AutoRouteInterface::TYPE_PRIMARY, $autoRoute->getDefault('type'));
         }
     }
diff --git a/Tests/Unit/Adapter/PhpcrOdmAdapterTest.php b/Tests/Unit/Adapter/PhpcrOdmAdapterTest.php
index b8dec41..b0b2563 100644
--- a/Tests/Unit/Adapter/PhpcrOdmAdapterTest.php
+++ b/Tests/Unit/Adapter/PhpcrOdmAdapterTest.php
@@ -182,4 +182,60 @@ public function testFindRouteForUri()
         $res = $this->adapter->findRouteForUri($uri, $this->uriContext->reveal());
         $this->assertSame($expectedRoutes, $res);
     }
+
+    /**
+     * It should set the redirect target as the content document when configured to do so.
+     */
+    public function testCreateRedirectRouteContent()
+    {
+        $adapter = new PhpcrOdmAdapter(
+            $this->dm->reveal(),
+            $this->baseRoutePath,
+            'Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute',
+            PhpcrOdmAdapter::REDIRECT_CONTENT
+        );
+        $newRoute = $this->prophesize('Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute');
+        $newRoute->getContent()->willReturn($this->contentDocument);
+
+        $adapter->createRedirectRoute($this->route->reveal(), $newRoute->reveal());
+        $this->route->setRedirectTarget($this->contentDocument)->shouldHaveBeenCalled();
+    }
+
+    /**
+     * It should set the redirect target as route when configured to do so.
+     */
+    public function testCreateRedirectRoute()
+    {
+        $adapter = new PhpcrOdmAdapter(
+            $this->dm->reveal(),
+            $this->baseRoutePath,
+            'Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute',
+            PhpcrOdmAdapter::REDIRECT_ROUTE
+        );
+        $newRoute = $this->prophesize('Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute');
+        $newRoute->getContent()->shouldNotBeCalled();
+
+        $adapter->createRedirectRoute($this->route->reveal(), $newRoute->reveal());
+        $this->route->setRedirectTarget($newRoute)->shouldHaveBeenCalled();
+    }
+
+    /**
+     * It should throw an exception if the redirect target type is not valid
+     *
+     * @expectedException RuntimeException
+     * @expectedExceptionMessage Unknown redirect target type
+     */
+    public function testInvalidRedirectTargetType()
+    {
+        $adapter = new PhpcrOdmAdapter(
+            $this->dm->reveal(),
+            $this->baseRoutePath,
+            'Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute',
+            'foobar' // invalid
+        );
+        $newRoute = $this->prophesize('Symfony\Cmf\Bundle\RoutingAutoBundle\Model\AutoRoute');
+
+        $adapter->createRedirectRoute($this->route->reveal(), $newRoute->reveal());
+    }
+
 }