diff --git a/.gitignore b/.gitignore
index 68009b0..3f2e65e 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,3 +1,3 @@
 .coverprofile
 .k8s
-velero-plugin-storj
+velero-plugin-for-tardigrade
diff --git a/Dockerfile b/Dockerfile
index f5f20a8..d78b11c 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -1,11 +1,11 @@
 FROM golang:1.14-buster AS build
 ENV GOPROXY=https://proxy.golang.org
-WORKDIR /storj
-COPY . .
-RUN make go-build
+COPY . /go/src/velero-plugin-for-tardigrade
+WORKDIR /go/src/velero-plugin-for-tardigrade
+RUN CGO_ENABLED=0 GOOS=linux go build -v -o /go/bin/velero-plugin-for-tardigrade ./cmd
 
 FROM ubuntu:bionic
 RUN mkdir /plugins
-COPY --from=build /storj/velero-plugin-storj /plugins/
+COPY --from=build /go/bin/velero-plugin-for-tardigrade /plugins/
 USER nobody:nogroup
 ENTRYPOINT ["/bin/bash", "-c", "cp /plugins/* /target/."]
diff --git a/Jenkinsfile.private b/Jenkinsfile.private
new file mode 100644
index 0000000..33a116b
--- /dev/null
+++ b/Jenkinsfile.private
@@ -0,0 +1,36 @@
+node('node') {
+  properties([disableConcurrentBuilds()])
+  try {
+    currentBuild.result = "SUCCESS"
+
+    stage('Checkout') {
+      checkout scm
+
+      echo "Current build result: ${currentBuild.result}"
+    }
+
+    stage('Build Images') {
+      sh 'make plugin-build'
+
+      echo "Current build result: ${currentBuild.result}"
+    }
+
+    stage('Push Images') {
+      sh 'make push'
+
+      echo "Current build result: ${currentBuild.result}"
+    }
+  }
+  catch (err) {
+    echo "Caught errors! ${err}"
+    echo "Setting build result to FAILURE"
+    currentBuild.result = "FAILURE"
+    throw err
+  }
+  finally {
+    stage('Cleanup') {
+      sh 'make clean'
+      deleteDir()
+    }
+  }
+}
diff --git a/Makefile b/Makefile
index 4473927..f203d9d 100644
--- a/Makefile
+++ b/Makefile
@@ -1,17 +1,22 @@
 K8S_DIR := .k8s
-K8S_CLUSTER_NAME := storj
+K8S_CLUSTER_NAME := tardigrade
 KUBECONFIG = $(realpath $(K8S_DIR)/config)
 BUCKET_NAME ?= velero
 STORJ_ACCESS ?= # Required
-DOCKER_IMAGE := storjthirdparty/velero-plugin
-DOCKER_TAG ?= dev
 VELERO_BACKUP_LOCATION := default
 
 export KUBECONFIG
 
+DOCKER_IMAGE := storjlabs/velero-plugin
+BRANCH_NAME ?= $(shell git rev-parse --abbrev-ref HEAD | sed "s!/!-!g")
+DOCKER_TAG := ${BRANCH_NAME}
+ifneq (,$(shell git describe --tags --exact-match --match "v[0-9]*\.[0-9]*\.[0-9]*" --exclude "v[0-9]*\.[0-9]*\.[0-9]*[!0-9]*"))
+DOCKER_TAG_LATEST := true
+endif
+
 define HELP_MSG
-Run a reproducible local development environment to develop the Storj Velero \
-plugin. Usage: make [target]
+Run a reproducible local development environment to develop the Velero \
+plugin for Tardigrade. Usage: make [target]
 endef
 
 .PHONY: help
@@ -42,14 +47,14 @@ velero-plugin-remove: ## delete this plugin from Velero server
 	@velero plugin remove $(DOCKER_IMAGE):$(DOCKER_TAG)
 
 .PHONY: velero-backup-location-create
-velero-backup-location-create: .is-access-set ## create a backup location using Storj plugin
+velero-backup-location-create: .is-access-set ## create a backup location using Tardigrade plugin
 	@velero backup-location create $(VELERO_BACKUP_LOCATION) \
 		--bucket=$(BUCKET_NAME) \
 		--config accessGrant=$(STORJ_ACCESS) \
 		--provider=tardigrade
 
 .PHONY: velero-backup-location-delete
-velero-backup-location-delete: ## delete the backup location that uses Storj plugin
+velero-backup-location-delete: ## delete the backup location that uses Tardigrade plugin
 		@kubectl -n velero delete backupstoragelocation.velero.io $(VELERO_BACKUP_LOCATION)
 
 .PHONY: velero-uninstall
@@ -69,13 +74,22 @@ plugin-image-push: ## push the plugin image to the local  K8s cluster
 
 .PHONY: go-build
 go-build: ## build the Go source
-	@CGO_ENABLED=0 go build -o velero-plugin-storj ./cmd
+	@CGO_ENABLED=0 go build -o velero-plugin-for-tardigrade ./cmd
 
 .PHONY: test
 test: ## Run tests on source code
 	cd testsuite; go test -race -v -cover -coverprofile=.coverprofile ./...
 	@echo done
 
+
+.PHONY: push
+push: plugin-build ## pushes the Docker image to Docker Hub
+	@docker push $(DOCKER_IMAGE):$(DOCKER_TAG)
+ifeq ($(DOCKER_TAG_LATEST), true)
+	docker tag $(DOCKER_IMAGE):$(DOCKER_TAG) $(DOCKER_IMAGE):latest
+	docker push $(DOCKER_IMAGE):latest
+endif
+
 .PHONY: dev-env-init
 dev-env-init: k8s-start velero-install ## start K8s cluster and install Velero
 
@@ -87,12 +101,12 @@ dev-env-refresh: velero-plugin-remove dev-env-start ## build the plugin again an
 
 .PHONY: dev-env-destroy
 dev-env-destroy: ## destroy the local development environment
-	@kind delete cluster --name $(K8S_CLUSTER_NAME) || true
-	@rm -rf $(K8S_DIR)
+	-@kind delete cluster --name $(K8S_CLUSTER_NAME)
+	-@rm -rf $(K8S_DIR)
 
 .PHONY: clean
 clean: dev-env-destroy ## clean up the local environment on your local machine
-	@docker image rm -f $(DOCKER_IMAGE):$(DOCKER_TAG) || true
+	-@docker image rm -f $(DOCKER_IMAGE):$(DOCKER_TAG)
 
 .PHONY: .is-access-set
 .is-access-set: