[Research] Why devs do (and don't) use AI coding tools

[meglynst]

Schedule:

• W - F Jul 12-4 Generate list of Cody non-users to email
• W - F Jul 12-4 usertesting survey creation
• W - F Jul 12-4 one-question email survey creation
• W - F Jul 12-4 create moderated testing recruitment screener
• M Jul 17 Launch usertesting survey
• M Jul 17 Send one-question survey
• M Jul 17 Start recruitment for moderated testing
• M - Th Jul 17-20 moderated testing
• Tu - F Jul 18-21 rolling analysis and share out to team

Background:
https://sourcegraph.slack.com/archives/C01U8SJUKJM/p1687199171763209

Methodology:

• [SURVEY] Developer survey out on usertesting.com
• [SURVEY] One-question developer survey out to Cody installers who haven't used Cody in the last 3 - ∞ days.
• [INTERVIEW] Moderated user interviews with developers who have used an AI coding tool in the past but stopped using it.

Question(s) to answer:

• Why do developers start using coding AI tools? What value are they hoping to get out of it?
• Why do developers stop using or change to a different coding AI tool?
• How do developers evaluate how good a coding AI tool is?

Test Plan(s):
https://sourcegraph.dovetailapp.com/projects/2nwytX1mOBF6slUnx9LEpH/readme