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GTM Custom Template for JavaScript Tracker v3

Overview

This is the Google Tag Manager custom tag template for v3 of the Snowplow JavaScript tracker.

The Snowplow v3 tag template lets you deploy, implement, and configure the Snowplow JS tracker on the website using Google Tag Manager.

It has been designed to be used with the Snowplow v3 custom variable template.

Quickstart

This template is available in the GTM Template Gallery. Installation should be done directly in your GTM container, instructions can be found in the Tag Manager documentation.

Maintainer Quickstart

Work on the template should be done in Google Tag Manager's native template editor. This is to ensure the template has access to all the latest features of the template editor, and to make sure it passes GTM's own validation when exporting the changes.

To import the template into Google Tag Manager:

  1. In a Google Tag Manager web container (any container will do), browse to Templates and click to create a new template.
  2. From the template action menu, choose Import.
  3. Locate the template.tpl file from this repo, and import it into the template editor.

Make the changes you wish. Make sure the unit tests pass (in the Tests tab of the editor). Update the tests if necessary.

NOTE: You must also agree to the Community Template Gallery Terms of Service on the info tab before exporting to make the sure the necesary licensing is in the template.

Once you're done, follow these steps:

  1. Save the template in the template editor.
  2. From the action menu, choose Export.
  3. Replace the template.tpl file in this repo with the exported file (make sure to keep template.tpl as its name)..
  4. Commit the changes to the template.tpl file.
  5. Copy the commit hash.
  6. Edit metadata.yaml in the template folder, and add the hash with its changeNotes as the latest version.
  7. Move the previous latest version into the list of Older versions.
  8. Save changes to metadata.yaml and commit them.
  9. Finally, push the changes to the repo (should include the commit to template.tpl and the commit to metadata.yaml).

After pushing the changes, Google Tag Manager should update the template in the community gallery within some hours to some days.

Find out more

Tag Template
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Technical Docs

Copyright and license

Copyright (c) 2021-2023 Snowplow Analytics Ltd.

Licensed under the Apache License, Version 2.0 (the "License"); you may not use this software except in compliance with the License.

Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the License for the specific language governing permissions and limitations under the License.