Snowplow is a scalable open-source platform for rich, high quality, low-latency data collection. It is designed to collect high quality, complete behavioral data for enterprise business.
This is a Google Tag Manager custom tag template for implementing Ecommerce tracking using the Snowplow JavaScript tracker v3 and its Snowplow Ecommerce plugin.
It has been designed to be used with the Snowplow v3 Settings variable template and can be implemented alongside the Snowplow v3 tag template.
Coming soon!
To manually install the tag template:
- Download
template.tpl - Create a new Tag template in the Templates section of your GTM container
- Click the More Actions menu and select Import
- Import
template.tpldownloaded in Step 1 - Click Save.
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| Technical Docs |
Work on the template should be done in Google Tag Manager's native template editor. This is to ensure the template has access to all the latest features of the template editor, and to make sure it passes GTM's own validation when exporting the changes.
To import the template into Google Tag Manager:
- In a Google Tag Manager web container, browse to Templates and click to create a new template.
- From the template action menu, choose Import.
- Locate the
template.tplfile from this repo, and import it into the template editor.
Make the changes you wish. Make sure the unit tests pass (in the Tests tab of the editor). Update the tests if necessary.
Once you're done, follow these steps:
- Save the template in the template editor.
- From the action menu, choose Export.
- Replace the
template.tplfile in this repo with the exported file (make sure to keeptemplate.tplas its name). - Commit the changes to the
template.tplfile and repeat if necessary. - Copy the last commit hash.
- Edit
metadata.yamlin the template folder, and add the hash with itschangeNotesas the latest version. - Move the previous latest version into the list of
Older versions. - Save changes to
metadata.yamland commit them using a Prepare for x.y.z release commit message. - Finally, push the changes to the repo (should include at least 2 commits as described above).
Once the tag is published in the GTM community gallery the template will be updated automatically within some time after the changes.
Feedback and contributions are welcome! If you have identified a bug, please log an issue on this repo. For all other feedback, discussion or questions please open a thread on our discourse forum.
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| Contributing |
Copyright (c) 2023 Snowplow Analytics Ltd.
Licensed under the Apache License, Version 2.0 (the "License"); you may not use this software except in compliance with the License.
Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the License for the specific language governing permissions and limitations under the License.