diff --git a/schemas/com.snowplowanalytics.snowplow/component_parents/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/component_parents/jsonschema/1-0-0
new file mode 100644
index 00000000..6f0f417b
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/component_parents/jsonschema/1-0-0
@@ -0,0 +1,30 @@
+{
+  "description": "Entity describing the list of components that were found to contain the element with the named configuration.",
+  "properties": {
+    "element_name": {
+      "description": "Name of the element that this entity relates to, if any. If not provided, may apply to a subject of some other event, such as Link, Button, or Form Tracking events.",
+      "type": ["string", "null"],
+      "maxLength": 255
+    },
+    "component_list": {
+      "description": "List of component names that were detected as containing the element that is the subject of this event.",
+      "type": "array",
+      "minItems": 1,
+      "items": {
+        "description": "Component name found to contain this element. This should match a component configuration name.",
+        "type": "string",
+        "maxLength": 255
+      }
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["component_list"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "component_parents",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}
diff --git a/schemas/com.snowplowanalytics.snowplow/create_element/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/create_element/jsonschema/1-0-0
new file mode 100644
index 00000000..a09b7399
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/create_element/jsonschema/1-0-0
@@ -0,0 +1,20 @@
+{
+  "description": "Event that fires when an element matching a named configuration is detected as existing in or being added to a document.",
+  "properties": {
+    "element_name": {
+      "description": "The name of the element that was created. Should match the element name field in entities that describe this particular element.",
+      "type": "string",
+      "maxLength": 255
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["element_name"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "create_element",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}
diff --git a/schemas/com.snowplowanalytics.snowplow/destroy_element/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/destroy_element/jsonschema/1-0-0
new file mode 100644
index 00000000..2c286ae7
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/destroy_element/jsonschema/1-0-0
@@ -0,0 +1,20 @@
+{
+  "description": "Event that fires when an element matching a named configuration is detected as being removed from a document.",
+  "properties": {
+    "element_name": {
+      "description": "The name of the element that was destroyed. Should match the element name field in entities that describe this particular element.",
+      "type": "string",
+      "maxLength": 255
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["element_name"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "destroy_element",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}
diff --git a/schemas/com.snowplowanalytics.snowplow/element/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/element/jsonschema/1-0-0
new file mode 100644
index 00000000..f7599e47
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/element/jsonschema/1-0-0
@@ -0,0 +1,80 @@
+{
+  "description": "Entity detailing a specific element matched using the Element Tracking plugin.",
+  "properties": {
+    "element_name": {
+      "description": "The name of the element configuration that this entity is detailing.",
+      "type": "string",
+      "maxLength": 255
+    },
+    "height": {
+      "description": "The height of the named element at time of event, in virtual pixels.",
+      "type": "number"
+    },
+    "width": {
+      "description": "The width of the named element at time of event, in virtual pixels.",
+      "type": "number"
+    },
+    "position_x": {
+      "description": "The offset position of the named element at time of event, in virtual pixels from the left side of the viewport.",
+      "type": "number"
+    },
+    "position_y": {
+      "description": "The offset position of the named element at time of event, in virtual pixels from the top side of the viewport.",
+      "type": "number"
+    },
+    "doc_position_x": {
+      "description": "The offset position of the named element at time of event, in virtual pixels from the left side of the document.",
+      "type": "number"
+    },
+    "doc_position_y": {
+      "description": "The offset position of the named element at time of event, in virtual pixels from the top side of the document.",
+      "type": "number"
+    },
+    "element_index": {
+      "description": "The index of the named element among other elements that match it's selector within the document. (one-based, out of `element_matches` in document)",
+      "type": "integer",
+      "minimum": 1
+    },
+    "element_matches": {
+      "description": "The number of elements that match the named element's configured selector within the document. (one-based)",
+      "type": "integer",
+      "minimum": 1
+    },
+    "attributes": {
+      "description": "List of attributes captured about the named element from its configuration.",
+      "type": ["array", "null"],
+      "items": {
+        "description": "Individual attribute information about the named element, derived from its configuration.",
+        "type": "object",
+        "required": ["source", "attribute", "value"],
+        "properties": {
+          "source": {
+            "description": "The type of configuration, and source of its value.",
+            "enum": ["callback", "content", "selector", "dataset", "attributes", "properties", "child_text"],
+            "maxLength": 40
+          },
+          "attribute": {
+            "description": "The name of an attribute captured by the configuration.",
+            "type": "string",
+            "maxLength": 255
+          },
+          "value": {
+            "description": "The value for the attribute captured by this configuration.",
+            "type": "string",
+            "maxLength": 2048
+          }
+        }
+      }
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["element_name", "height", "width", "position_x", "position_y"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "element",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}
diff --git a/schemas/com.snowplowanalytics.snowplow/element_content/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/element_content/jsonschema/1-0-0
new file mode 100644
index 00000000..21ad958c
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/element_content/jsonschema/1-0-0
@@ -0,0 +1,61 @@
+{
+  "description": "Entity describing the content of an element matching a named configuration.",
+  "properties": {
+    "parent_name": {
+      "description": "The name of the configuration for the element/component that contains the element described by this entity.",
+      "type": "string",
+      "maxLength": 255
+    },
+    "parent_index": {
+      "description": "The index of this element's parent element/component's within it's parent's other matches for it's element configuration.",
+      "type": "integer",
+      "minimum": 1
+    },
+    "element_name": {
+      "description": "The name of the configuration for the element/component that contains this data. This will usually match the corresponding element_name in an event payload or other entity.",
+      "type": "string",
+      "maxLength": 255
+    },
+    "element_index": {
+      "description": "The position of this element's within it's parent's other matches for the element's configuration.",
+      "type": "integer",
+      "minimum": 1
+    },
+    "attributes": {
+      "description": "Results of configured contents descriptions found on this element.",
+      "type": ["array", "null"],
+      "items": {
+        "description": "An individual contents description found on this element.",
+        "type": "object",
+        "required": ["source", "attribute", "value"],
+        "properties": {
+          "source": {
+            "description": "The type of content description that produced this result.",
+            "enum": ["callback", "content", "selector", "dataset", "attributes", "properties", "child_text"],
+            "maxLength": 40
+          },
+          "attribute": {
+            "description": "The name of the discovered content attribute found.",
+            "type": "string",
+            "maxLength": 255
+          },
+          "value": {
+            "description": "The value of the discovered content attribute found.",
+            "type": "string",
+            "maxLength": 2048
+          }
+        }
+      }
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["parent_name", "parent_index", "element_name", "element_index"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "element_content",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}
diff --git a/schemas/com.snowplowanalytics.snowplow/element_statistics/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/element_statistics/jsonschema/1-0-0
new file mode 100644
index 00000000..65fbb0a6
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/element_statistics/jsonschema/1-0-0
@@ -0,0 +1,86 @@
+{
+  "description": "Entity detailing aggregate statistics for a named matched using the Element Tracking plugin.",
+  "properties": {
+    "element_name": {
+      "description": "The name of the element configuration that this entity is detailing.",
+      "type": "string",
+      "maxLength": 255
+    },
+    "element_index": {
+      "description": "The (1-based) index of the element amongst the `element_matches` elements that match its same configuration.",
+      "type": "number",
+      "minimum": 1
+    },
+    "element_matches": {
+      "description": "The count of the elements that matched the configuration named `element_name`.",
+      "type": "number",
+      "minimum": 0
+    },
+    "current_state": {
+      "description": "The visibility state of the element at the time of this event.",
+      "type": "string",
+      "maxLength": 40
+    },
+    "min_size": {
+      "description": "The smallest dimensions observed of the named element, in virtual pixels. (width x height)",
+      "type": "string",
+      "pattern": "^[0-9.]+x[0-9.]+$",
+      "maxLength": 40
+    },
+    "current_size": {
+      "description": "The current dimensions observed of the named element, in virtual pixels. (width x height)",
+      "type": "string",
+      "pattern": "^[0-9.]+x[0-9.]+$",
+      "maxLength": 40
+    },
+    "max_size": {
+      "description": "The largest dimensions observed of the named element, in virtual pixels. (width x height)",
+      "type": "string",
+      "pattern": "^[0-9.]+x[0-9.]+$",
+      "maxLength": 40
+    },
+    "y_depth_percentage": {
+      "description": "The maximum vertical position seen of the element at the time of the event, expressed as a percentage of its height; from 0.0 - 1.0 (0% - 100%).",
+      "type": ["number", "null"],
+      "minimum": 0.0,
+      "maximum": 1.0
+    },
+    "max_y_depth_percentage": {
+      "description": "The maximum vertical position seen of the element so far, expressed as a percentage of its height at the time; from 0.0 - 1.0 (0% - 100%).",
+      "type": ["number", "null"],
+      "minimum": 0.0,
+      "maximum": 1.0
+    },
+    "max_y_depth": {
+      "description": "The maximum vertical position seen of the element so far, as a fraction.",
+      "type": "string",
+      "pattern": "^[0-9.]+/[0-9.]+$",
+      "maxLength": 40
+    },
+    "element_age_ms": {
+      "description": "The amount of time (in milliseconds) this element has existed on page since it was first observed.",
+      "type": "number",
+      "minimum": 0
+    },
+    "times_in_view": {
+      "description": "The amount of times this element has appeared in view.",
+      "type": "integer",
+      "minimum": 0
+    },
+    "total_time_visible_ms": {
+      "description": "The cumulative amount of time (in milliseconds) this element has been in view so far.",
+      "type": "number",
+      "minimum": 0
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["element_name", "min_size", "max_size", "max_y_depth_percentage", "max_y_depth", "element_age_ms", "times_in_view", "total_time_visible_ms"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "element_statistics",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}
diff --git a/schemas/com.snowplowanalytics.snowplow/expose_element/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/expose_element/jsonschema/1-0-0
new file mode 100644
index 00000000..0356f2e1
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/expose_element/jsonschema/1-0-0
@@ -0,0 +1,20 @@
+{
+  "description": "Event that fires when an element matching a named configuration is detected as intersecting with the viewport, becoming visible to the user.",
+  "properties": {
+    "element_name": {
+      "description": "The name of the element that was exposed. Should match the element name field in entities that describe this particular element.",
+      "type": "string",
+      "maxLength": 255
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["element_name"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "expose_element",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}
diff --git a/schemas/com.snowplowanalytics.snowplow/obscure_element/jsonschema/1-0-0 b/schemas/com.snowplowanalytics.snowplow/obscure_element/jsonschema/1-0-0
new file mode 100644
index 00000000..f48844db
--- /dev/null
+++ b/schemas/com.snowplowanalytics.snowplow/obscure_element/jsonschema/1-0-0
@@ -0,0 +1,20 @@
+{
+  "description": "Event that fires when an element matching a named configuration is detected as becoming hidden from a user or moving out of the viewport.",
+  "properties": {
+    "element_name": {
+      "description": "The name of the element that was obscured. Should match the element name field in entities that describe this particular element.",
+      "type": "string",
+      "maxLength": 255
+    }
+  },
+  "additionalProperties": false,
+  "type": "object",
+  "required": ["element_name"],
+  "self": {
+    "vendor": "com.snowplowanalytics.snowplow",
+    "name": "obscure_element",
+    "format": "jsonschema",
+    "version": "1-0-0"
+  },
+  "$schema": "http://iglucentral.com/schemas/com.snowplowanalytics.self-desc/schema/jsonschema/1-0-0#"
+}