From c988c4392e9fcd14ea9fe5d1f171ae9cdea1c2b1 Mon Sep 17 00:00:00 2001 From: "L.Reid" Date: Wed, 8 Aug 2012 09:49:03 -0700 Subject: [PATCH] resolving flickr conflicts --- index.html | 161 ++++++++++++++++++++++++++--------------------------- 1 file changed, 80 insertions(+), 81 deletions(-) diff --git a/index.html b/index.html index 5c6da20..0aa0ce9 100644 --- a/index.html +++ b/index.html @@ -174,20 +174,19 @@
Be consistent
Useful resources
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Twitter

Twitter is one of the most frequented social media networks in existence today. Designed to instantly connect users to what's most important; you can follow other cities, local business, community leaders, and news outlets. The nature of the platform is viral -- individuals passing along one another's comments to their own networks -- making it one of the quickest, easiest methods to broadcast information to a expansive audience.
-

There is one primary Twitter account for the City and County of Honolulu: twitter.com/HonoluluGov

+

There is one primary Twitter account for the City and County of Honolulu: twitter.com/HonoluluGov

3. Edit your profile
    -
  • > If you already have a Twitter account, ensure that your name or handle is easy to recognize, and sounds official.
    • -
  • > At any point, you can change your handle to a more readable, credible, and easily identifiable name while maintaining all your current followers and posts. Example: instead of @HNL_info, use @CityofHNL or @HonoluluGov.
    • +
  • > If you already have a Twitter account, ensure that your name or handle is easy to recognize, and sounds official. At any point, you can change your handle to a more readable, credible, and easily identifiable name while maintaining all your current followers and posts. Example: instead of @HNL_info, use @CityofHNL or @HonoluluGov
    • .
  • > Your profile should include the words "official" and "government" to ensure that viewers are aware that you are providing official city information.
  • > Your profile should also include a link to the city or city department website.
@@ -241,22 +239,23 @@
Sample tweet

Some Tactics

Minimize accounts
    -
  • > Keep active Twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs.
    • -
  • > A new Twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a department draws a specific, dedicated, yet broad audience that is keen on being kept up-to-date on the departmental functions, such as the police department.
    • +
  • > Keep active Twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs. +
  • > A new Twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a specific department draws a specific dedicated, yet broad audience that is keen on being kept up date on the the departmental functions, such as the police department.
Build your community
  • > Follow others. It's an easy way to get more people to follow you and grow your impression.
    • -
  • > Retweet often. You want people to retweet you, so retweet them. It's a good way to build social capital.
    • -
  • > Tweet a variety of topics and media. Tweet information and notifications, as well as news articles, and less formal comments.
    • +
  • > Retweet often. You want people to retweet you, so retweet them. It's a good way to build social capital. +
  • > Tweet a variety of topics and media. Tweet information and notifications, as well as news articles, and less formal comments.
  • > Share video from your YouTube channel or pictures from Flickr.
Broaden your reach
  • > Don’t start tweets with “ @ ” unless you're tweeting at someone. These are considered a reply and are not displayed to as broad of audience, and look like an internal conversation which will get ignored.
    • -
  • > Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote the hashtag and get your community to use it as well.
    • -
  • > Use hashtags as often as possible. This allows for broader awareness of your message.
    • -
  • > Promote the hashtag explicitly to get responses. Example: “What do you think of the new play structure at #KilaueaPark? Include #KilaueaPark in reply.”
    • +
  • > Use hashtags as often as possible. This allows for broader awareness of your message.
    • +
  • > Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote and get your community to use it as well. +
  • > Garner responses by promoting a hashtag. +
  • Example: “What do you think of the new play structure at #KilaueaPark? Include #KilaueaPark in reply.”
Tactics
    @@ -274,8 +273,8 @@
    Tactics

    Flickr

    Flickr is a great way to host a comprehensive public database of a city’s photographs. Photos can be viewed by anyone without the need to register an account, so residents can quickly see that recent community event or city function. You can easily share photos from Flickr to other social media platforms.

    -

    The City & County of Honolulu has one Flickr page: http://flickr.com/honolulugov

    -

    Here is an example of a city that uses Flickr well: City of West Hollywood

    +

    The City of Honolulu has one Flickr page: Flickr page: http://flickr.com/honolulugov

    +

    Here is an example of a city that uses Flickr well: City of West Hollywood

    • Explore Flickr: Getting Started | The Fundamentals | Some Tactics
      • @@ -292,7 +291,7 @@
      2. If you don't already have an account, create
    • > Otherwise, click “Sign up” to create a new account.
    • > Follow the prompts. Fill in required information.
    • > A verification email will be sent your primary email address. Click the link in the email to confirm your account.
      • -
    • > Create a screen name. It should be easily identifiable, include city name in it, and the word "gov" or "city" -- shorten if possible.
      • +
    • > Create a screen name. It should be easily identifiable, include city name in it, and the word "gov" or "city" -- shorten if possible.
    • > Create/Upload an icon - the small image that will always be displayed next to your name (logo or crest of the city).
    • > Customize your URL -- turn flickr.com/kfjhasimfhweuare into flickr.com/HonoluluGov (this is PERMANENT and cannot be undone).
    @@ -311,63 +310,62 @@
    Upload photos
  • > To upload all photos in a folder, hold down command [Mac] or control [Windows] and press A. Then click “Upload.”
  • > To upload select photos, hold down command [Mac] or control [Windows] and click on the specific photos desired. Then click “Upload.”
-
Add tags
-
    -
  • > Tags are words to identify the picture. Example: Town Hall, June, City of Honolulu, Mayor Carlisle, The Greenhouse.
    • -
  • > Tagging photos is very important, it allows for images and sets to easily be found in searches. Whenever an someone searches Flickr using a keyword, Flickr aggregates all the images tagged with that keyword.
    • -
  • > Add as many tags as possible, the more the better. The more tags the more searchable the photo is.
    • -
  • > You can add tags to individual photos or to an entire batch of photos.
    • -
  • > You can add tags when first uploading photos, or later, after they have been uploaded. To add tags after they have been uploaded, click on "Organize & Create," then on "Edit photos," then "Titles, tags, and descriptions."
    • -
-
Organize
-
    -
  • > A set is a group of photos that go together and can be viewed as a "set." Example: Town Hall, June 2012.
    • -
  • > Sets allow for easy viewing of an event, meeting, or location.
    • -
  • > Collections allow you to bundle sets, allowing for greater organization of your photographs. Example: Town Halls.
    • -
  • > You can create sets when first uploading photos, or later, after they have been uploaded.
    • -
  • > To create sets after uploading photos, or to create collections, click on "Organize & Create," then "Sets & Collections," then "Create a new set" or "Create a new collection." Select appropriate photos for the set, or appropriate sets for the collection then click and drag into the workspace. Add a title and description of the set or collection.
    • -
-
Manage permissions
-
    -
  • > Flickr allows you to control the visibility and downloadability of individual images. It also allows you to control the parameters of reuse (or licensing) for individual images.
    • -
  • > You can set visibility, downloadability, and licensing for individual images as well as for sets and collections.
    • -
  • > To control photo permissions, click on "Organize & Create," then "Sets & Collections." Select the set or collection you wish to adjust, then click on "Batch edit." Then select either "Change permissions" or "Change licensing."
    • -
  • > You can set default visibility and licensing for your entire account. Under the “You” tab, click on "Your Account" then click on the "Privacy & Permissions" tab.
    • -
  • > Licensing is conducted through Creative Commons which permits others to use your photos to varying degrees.
    • -
-
Download and save photos
-
    -
  • > Flickr allows you to download and save photos that others have posted (assuming their permissions allow it).
    • -
  • > To download a photo, select the photo you want to download and click on "Actions," then "View all sizes," then select the size of photo you wish to download.
    • -
  • > Currently, Flickr has no batch download option, however you can try one of these third-party tools.
    • -
-
-

Some Tactics

-
Share photos
-
    -
  • > Share Flickr photos on other social media platforms such as Facebook and Twitter.
    • -
  • > Each photo uploaded to Flickr will have a unique URL. You can link directly to a specific photo, a set, or a collection of photos.
    • -
  • When viewing a photo, set, or collection you wish to share, click on "Share," then copy the link provided under "Grab this link." If you are sharing to Twitter, click the "Show short URL" box, and copy the short link that appears, then paste the link where desired.
    • -
  • > Each photo uploaded will also have a unique HTML embed code. Use this embed code for websites and email blasts if you would like to display that photo within the email or website.
    • -
-
View and connect
-
    -
  • > Use Flickr as your centralized hub so all your city’s photos can be easily viewable in a single location.
    • -
  • Photos are one of the most highly viewed posts throughout social media. Be sure to share them! -
  • > Flickr allows you to join groups and add contacts -- joining groups and adding contacts related to your community is a great way to develop a following.
    • -
-
Curate your Flickr account
-
    -
  • > Photos are a great way to involve the community in an event and literally show what happened at it.
    • -
  • > No one wants to look through 100 photos from an event, especially photos of signage or name tags -- don't post these.
    • -
  • > Don't post multiple pictures of the same person or viewpoint. Doing so will bore the viewer and will lose their interest.
    • -
  • > Aim to post a maximum of 15-20 photos from each event.
    • -
- -
-
+
Add tags
+
    +
  • > Tags are words to identify the picture. Example: Town Hall, June, City of Honolulu, Mayor Carlisle, The Greenhouse.
    • +
  • > Tagging photos is very important, it allows for images and sets to easily be found in searches. Whenever an someone searches Flickr using a keyword, Flickr aggregates all the images tagged with that keyword.
    • +
  • > Add as many tags as possible, the more the better. The more tags the more searchable the photo is.
    • +
  • > You can add tags to individual photos or to an entire batch of photos.
    • +
  • > You can add tags when first uploading photos, or later, after they have been uploaded. To add tags after they have been uploaded, click on "Organize & Create," then on "Edit photos," then "Titles, tags, and descriptions."
    • +
+
Organize
+
    +
  • > A set is a group of photos that go together and can be viewed as a "set." Example: Town Hall, June 2012.
    • +
  • > Sets allow for easy viewing of an event, meeting, or location.
    • +
  • > Callow you to bundle sets, allowing for greater organziation of your photographs. Example: Town Halls.
    • +
  • > You can create sets when first uploading photos, or later, after they have been uploaded.
    • +
  • > To create sets after uploading photos, or to create collections, click on "Organize & Create" then "Sets & Collections" then "Create a new set" or "Create a new collection." Select appropriate photos for the set, or appropriate sets for the collection then click and drag into the workspace. Add a title and description of the set or collection.
    • +
+
Manage permissions
+
    +
  • > Flickr allows you to control the visibility and downloadability of individual images. It also allows you to control the parameters of reuse (or licensing) for individual images.
    • +
  • > You can set visibility, downloadability, and licensing for individual images as well as for sets and collections. +
  • > To control photo permissions, click on "Organize & Create," then "Sets & Collections." Select the set or collection you wish to adjust, then click on "Batch edit." Then select either "Change permissions" or "Change licensing." +
  • > You can set default visibility and licensing for your entire account. Under the “You” tab, click on "Your Account" then click on the "Privacy & Permissions" tab. +
  • > Licensing is conducted through Creative Commons which permits others to use your photos to varying degrees.
    • +
+
Download and save photos
+
    +
  • > Flickr allows you to download and save photos that others have posted (assuming permissions permit).
    • +
  • > To download a photo, select the photo you want to download and click on "Actions," then "View all sizes," then select the size of photo you wish to download.
    • +
  • > Currently, Flickr has no batch download option, however you can try one of these third-party tools.
    • +
+
+

Some Tactics

+
Share photos
+
    +
  • > Share Flickr photos to other social media platforms such as Facebook and Twitter.
    • +
  • > Each photo uploaded to Flickr will have a unique URL. You can link directly to a specific photo, a set, or a collection of photos.
    • +
  • When viewing a photo, set, or collection you wish to share click on "Share" then copy and the link provided uder "grab this link" if you are sharing to twitter, click the "show short URL" box, and copy the shor link that appears, paste the link where desired.
    • +
  • > Each photo uploaded will also have a unique HTML embed code. Use this embed code for websites and email blasts if you would like to display that photo within the email or website.
    • +
+
View and connect
+
    +
  • > Use Flickr as your centralized hub so all your city’s photos can be easily viewable in a single location.
    • +
  • Photos are one of the most highly viewed posts throughout social media. Be sure to share them! +
  • > Flickr allows you to join groups and add contacts -- joining groups and adding contacts related to your community is a great way to develop a following.
    • +
+
Curate your Flickr account
+
    +
  • > Photos are a great way to involve the community in an event and literally show what happened at it.
    • +
  • > No one wants to look through 100 photos from an event, especially photos of signage or name tags -- don't post these.
    • +
  • > Don't post multiple pictures of the same person or viewpoint. Doing so will bore the viewer and will lose their interest.
    • +
  • > Aim to post a maximum of 15-20 photos from each event.
    • +
+
- +
+
@@ -375,7 +373,7 @@

YouTube

YouTube is a popular platform used to upload, view, and share video. More than two billion videos are viewed every day, with more than 35 hours of video uploaded every minute. Videos are the best way to communicate complex messages or involve the community in events. Use YouTube to share videos of community events or other local activities.

There is one YouTube channel for the City and County of Honolulu: youtube.com/candcofhonolulu

-

Here are two examples of other cities that use YouTube: City of Raleigh, N.C. and the City of Austin, Texas. +

Here are two example of other cities that use YouTube: City of Raleigh, N.C. and the City of Austin, Texas.

  • Explore YouTube: Getting Started | The Fundamentals | Some Tactics
    • @@ -401,35 +399,36 @@
    2. If you don't have a YouTube channel, create

    The Fundamentals

    Upload videos with the Video Manager
      -
    • > Click "Upload" and choose your preferred method to upload/record.
      • +
    • > Click "Upload" and choose your preferred method of uploading.
    • > Change the Title, add a Description, and add tags Example: Town Hall, June, City of Honolulu, Mayor Carlisle.
    • > Choose preferred settings for Privacy, Category, and License. For License, note that Creative Commons - Attribution allows other users to copy and re-edit your video if desired.
    • > Click Advanced Settings to choose additional preferred settings.
    Subscribe to other Channels
      -
    • > Find local community group, business, event, or related channel.
      • +
    • > Find and subscribe to the channels of community groups and members, local business, organziations, events, governments or news outlets.
    • > Everyone has a specific "channel" and url: http://www.youtube.com/mychannel.
    Share your videos
    • > Share your videos to other social media platforms such as Facebook and Twitter to ensure they receive broad visibility.
      • -
    • > To share a chosen video, open the video in the YouTube player, click the share button under the video, and copy the url and paste it to the social network.
      • +
    • > To share a chosen video, open the video in the YouTube player, click the "Share" button under the video, copy the url, and paste it to the social network.

Some Tactics

Keep it short and sweet
    -
  • Visitors to YouTube spend little time watching individual videos -- the average length of a video viewed on YouTube is 2.5 minutes. -
      +
    • > Visitors to YouTube spend little time watching individual videos -- the average length of a video viewed on YouTube is 2.5 minutes.
      • +
    • > Shorter videos are watch more often, and more often watched all the way through.
      • +
    Start socializing
      -
    • Subscribe to other community services and follow influencers in the community that also have YouTube channels.
      • -
    • Keep videos short and sweet; the average viewer time spent on a video is 2.5 minutes.
      • +
    • Subscribe to other community services and follow influencers in the community that also have YouTube channels.
      • +
    • Keep videos short and sweet; the average viewer time spent on a video is 2.5 minutes.
    • Engage in conversations and comment on videos that interest you.
    • Share your videos and channel URL on Facebook and Twitter. -
        +
    • Channel URL: youtube.com/mychannel
  • Participate in the YouTube community by liking other videos and responding to your Channel’s comments/interactions.
  • Review the videos and monitor which are getting more views or being shared to better inform future decisions.