Tactics
Flickr
Flickr is a great way to host a comprehensive public database of a city’s photographs. Photos can be viewed by anyone without the need to register an account, so residents can quickly see that recent community event or city function. You can easily share photos from Flickr to other social media platforms.
-The City of Honolulu has one Flickr page: Flickr page: http://flickr.com/honolulugov
+The City & County of Honolulu has one Flickr page: http://flickr.com/honolulugov
Here is an example of a city that uses Flickr well: City of West Hollywood
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- > A set is a group of photos that go together and can be viewed as a "set." Example: Town Hall, June 2012.
- > Sets allow for easy viewing of an event, meeting, or location. -
- > Callow you to bundle sets, allowing for greater organization of your photographs. Example: Town Halls. +
- > Collections allow you to bundle sets, allowing for greater organization of your photographs. Example: Town Halls.
- > You can create sets when first uploading photos, or later, after they have been uploaded. -
- > To create sets after uploading photos, or to create collections, click on "Organize & Create" then "Sets & Collections" then "Create a new set" or "Create a new collection." Select appropriate photos for the set, or appropriate sets for the collection then click and drag into the workspace. Add a title and description of the set or collection. +
- > To create sets after uploading photos, or to create collections, click on "Organize & Create," then "Sets & Collections," then "Create a new set" or "Create a new collection." Select appropriate photos for the set, or appropriate sets for the collection then click and drag into the workspace. Add a title and description of the set or collection.
- > Flickr allows you to download and save photos that others have posted (assuming permissions permit). +
- > Flickr allows you to download and save photos that others have posted (assuming their permissions allow it).
- > To download a photo, select the photo you want to download and click on "Actions," then "View all sizes," then select the size of photo you wish to download.
- > Currently, Flickr has no batch download option, however you can try one of these third-party tools.
Organize
Manage permissions
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Manage permissions
Download and save photos
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Curate your Flickr account
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- Getting Started
-1. Go to flickr.com
-2. If you don't already have an account, create one
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- > If you have a Yahoo!, Google, or Facebook account, click “Sign in” at the top. -
- > Otherwise, click “Sign up” to create a new account. -
- > Follow the prompts. Fill in required information. -
- > A verification email will be sent your primary email address. Click the link in the email to confirm your account. -
- > Create a screen name. It should be easily identifiable, include city name in it, and the word "gov" or "city" -- shorten if possible.
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- > Create/Upload an icon - the small image that will always be displayed next to your name (logo or crest of the city). -
- > Customize your URL -- turn flickr.com/kfjhasimfhweuare into flickr.com/HonoluluGov (this is PERMANENT and cannot be undone). -
3. Personalize your profile
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- > Add basic info about the city. -
- > Include the the url to the city's website. -
- > Include the words "official" and "government" to ensure viewers are aware this is the official Flickr page for the city. -
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- The Fundamentals
-Upload photos
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- > You can upload photos one at a time or multiple at a time. -
- > To upload all photos in a folder, hold down command [Mac] or control [Windows] and press A. Then click “Upload.” -
- > To upload select photos, hold down command [Mac] or control [Windows] and click on the specific photos desired. Then click “Upload.” -
Add tags
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- > Tags are words to identify the picture. Example: Town Hall, June, City of Honolulu, Mayor Carlisle, The Greenhouse. -
- > Tagging photos is very important, it allows for images and sets to easily be found in searches. Whenever someone searches Flickr using a keyword, Flickr aggregates all the images tagged with that keyword. -
- > Add as many tags as possible, the more the better. The more tags the more searchable the photo is. -
- > You can add tags to individual photos or to an entire batch of photos. -
- > You can add tags when first uploading photos, or later, after they have been uploaded. To add tags after they have been uploaded, click on "Organize & Create" then on "Edit photos" then "Titles, tags, and descriptions." -
Organize
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- > A set is a group of photos that go together and can be viewed as a "set." Example: Town Hall, June 2012. -
- > Sets allow for easy viewing of an event, meeting, or location. -
- > Collections allow you to bundle sets, allowing for greater organization of your photographs. Example: Town Halls. -
- > You can create sets when first uploading photos, or later, after they have been uploaded. -
- > To create sets after uploading photos, or to create collections, click on "Organize & Create," then "Sets & Collections," then "Create a new set" or "Create a new collection." Select appropriate photos for the set, or appropriate sets for the collection, then click and drag them into the workspace. Add a title and description of the set or collection. -
Manage permissions
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- > Flickr allows you to control the visibility and downloadability of individual images. It also, allows you to control the parameters of reuse (or licensing) for individual images. -
- > You can set visibility, downloadability, and licensing for individual images as well as for sets and collections. -
- > To control photo permissions, click on "Organize & Create," then "Sets & Collections." Select the set or collection you wish to adjust, then click on "Batch edit." Then select either "Change permissions" or "Change licensing." -
- > You can set default visibility and licensing for your entire account. Under the “You” tab, click on "Your Account" then click on the "Privacy & Permissions" tab. -
- > Licensing is conducted through Creative Commons which permits others to use your photos to varying degrees. -
Download and save photos
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- > Flickr allows you to download and save photos that others have posted (assuming their permissions allow it). -
- > To download a photo, select the photo you want to download and click on "Actions," then "View all sizes," then select the size of photo you wish to download. -
- > Currently, Flickr has no batch download option, however you can try one of these third-party tools. -
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- Some Tactics
-Share photos
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- > Share Flickr photos to other social media platforms such as Facebook and Twitter. -
- > Each photo uploaded to Flickr will have a unique URL. You can link directly to a specific photo, a set, or a collection of photos. -
- > When viewing a photo, set, or collection you wish to share, click on "Share," then copy the link provided under "Grab this link." If you are sharing to Twitter, click the "Show short URL" box, and copy the short link that appears, then paste the link where desired. -
- > Each photo uploaded will also have a unique HTML embed code. Use this embed code for websites and email blasts if you would like to display that photo within the email or website. -
View and connect
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- > Use Flickr as your centralized hub so all your city’s photos can be easily viewable in a single location. -
- > Photos are one of the most highly viewed posts throughout social media. Be sure to share them! -
- > Flickr allows you to join groups and add contacts -- joining groups and adding contacts related to your community is a great way to develop a following. -
Curate your Flickr account
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- > Photos are a great way to involve the community in an event and literally show what happened at it. -
- > No one wants to look through 100 photos from an event, especially photos of signage or name tags -- don't post these. -
- > Don't post multiple pictures or the same person or viewpoint, doing so will bore the viewer and will lose their interest. -
- > Aim to post a maximum of 15-20 photos from each event. -