diff --git a/index.html b/index.html index fd6efbf..e5cc300 100644 --- a/index.html +++ b/index.html @@ -60,13 +60,14 @@

Why use social media?

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It’s fast, it’s viral, it can spark civic engagement, and it’s free.

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It’s fast, it’s viral, it can spark civic engagement, and it’s free.

Social media helps cities in their core mission of reaching more constituents to more broadly share government information and activities. There are more than 900 million users on Facebook and more than 600 million users on Twitter. It’s the quickest, cheapest way to communicate and interact with your community.

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The benefits of using social media are clearly evident; you can write in plain language, facilitate use of municipal services, and raise awareness and participation at municipal activities. Social media can also increase government transparency, and allows you to communicate directly with citizens.

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The benefits of using social media are clearly evident; you can write in common language, raise awareness and participation in municipal activities, and build a stronger community. Social media can also increase government transparency, and allows you to communicate directly with residents.

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Things to keep in mind

Social media does not replace traditional means of communication, rather it should be used to supplement standard methods.

Don’t use social media just to use social media. Have a reason and a message to communicate. Pick and choose the platforms you wish to use, and use them loyally. It’s better to use one or two platforms regularly and well, than multiple networks infrequently and poorly.

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Try to keep the number of accounts per platform at a minimum. The more accounts you have, the more you segment your own community and minimize your reach. There are exceptions to the rule, however; well-known city programs, events, or places that are associated with the city class="top_art_cont"> - but have no immediate logical affiliation with the city, can in fact have a separate broadcast channel. Examples include Zoos, Beaches, Parks, etc.

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Try to keep the number of accounts per platform at a minimum. The more accounts you have, the more you segment your own community and minimize your reach. There are exceptions to the rule, however. Well-known city programs, events, or places that are associated with the city class="top_art_cont"> + but have no immediate logical affiliation with the city, can in fact have a separate account. Examples include Zoos, Beaches, Parks, etc.

Don’t use social media if you simply want to broadcast your message, it’s a conversation, and you have to participate by both providing information and listening to feedback.

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Why use social media?

Facebook

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There is 1 main Facebook page for the City of Honolulu's follower community: facebook.com/honolulu.gov. With over 900 million active users, Facebook is the most widely-used social networking site. Many cities have been using Facebook fanpages to provide citizens with information about government services, local events, and other relevant topics. For reference, see the - City of San Francisco, or the - City of New York's fanpage.

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With more than 900 million active users, Facebook is the most widely-used social networking platform. Facebook helps cities connect with residents and build community online. Facebook fanpages are used by many municipal governments to provide residents with information about government services and projects, local events, important rules and regulations, and other relevant topics. It’s also a forum to engage in a dialogue with residents, garner feedback, and strengthen relationships with the community.

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There is one primary Facebook page for the City and County of Honolulu: facebook.com/honolulu.gov.

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Here are a two expamples of City fanpages done well:

+ City and County of San Francisco, and + City of New York.

  • Explore Facebook: Getting Started | The Fundamentals | Some Tactics
    • @@ -89,89 +94,103 @@

    Facebook

    Getting Started

    1. Go to facebook.com
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    • > You must have your own Facebook account. Either log in, or sign up for a free account.
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    2. To create a fan page, you personally must already have an authentic Facebook profile.
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    • > Go to facebook.com/pages/create.php
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    • > Select the "Company, Organization, or Institution page" option
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    • > To create a fan page, you personally must already have an authentic Facebook profile. Either log in to it, or sign up for a free account.
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    3. Choose Category: Government Organization
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    2.Go to facebook.com/pages/create.php
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    3. Choose the Category: "Government Organization"
    4. Create page name:
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    • > Should be easily identifiable, e.g.: “City of Sunnyvale”
      • -
    • > Use city name in it; shorten it if possible. Be consistent, try to use the same username throughout all social media.
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    • > Should be easily identifiable, e.g.: “City of Honolulu”
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    • > Include city name in it and the word "gov" or "city" -- shorten it if possible. Be consistent, try to use the same username throughout all social media.
    5. Follow the prompts to upload a Profile Picture. (Use a city logo, group photo, etc).
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    • > Provide basic “About Us” information, and link to your city’s website.
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    • > Choose a Username: facebook.com/username
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    • > Provide basic “About Us” information, and link to your city’s website. This should include a note saying that this page is the "official" page for the City.
      • +
    • > Choose a username: facebook.com/username
    6. Follow the prompts to see basic functionality.
    7. Add other administrators to aid in managing the page
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    • > Be sure you're acting under the page name, then select Edit Page on the admin panel
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    • > Select Admin Roles
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    • > Be sure you're acting under the page name, then select "Edit Page" on the admin panel
      • +
    • > Select "Admin Roles"
    • > See How to add admins for further assistance
    8. To add a cover image or additional photos, click on a photo and follow the prompts displayed.

    The Fundamentals

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    “Like” other cities pages and follow relevant personal pages
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      -
    • > Relevant personal pages include community groups, community members, local businesses, key influencers, and other governments. It’s the best way to get more people to follow you and grow your community.
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    Share photos, videos, status updates, or other relevant info with the public using the share menu visible from your home page.
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      -
    • > Each user has his or her own page, which can be found at facebook.com/username.
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    • > There are two main viewpoints to browse, “Timeline” and “News Feed.”
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    • > The “Timeline” is a collection of photos, updates and interactions between you and your community.
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    • > The “News Feed” is an aggregate of updates from the organizations, businesses, and people you follow. You can share these messages to your followers by clicking on “Share”.
      • +
      Participate in the community
      +
    • > It's important to “Like” other city and cities pages. As well as community groups and members, organizations, local businesses, and news outlets. This is how you learn what's going on in your city, gain followers, and build an online community.
      • +
    • > Share photos, videos, information, news articles or other relevant commentary with the public using the share menu visible from your home page.
      • +
      Post a varitey of content
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      Post a varitey of content
      Don't rely exclusively on text or photos -- mix up the content mediums. +
      Post a varitey of content
      Make your posts informative and fun. Post street closures and upcoming fairs or festivals. Post a picture of + +
      >Your individual url
      +
    • > Each user, city, or organization has its own page, which can be found at facebook.com/username. +
      > There are two main viewpoints, “Timeline” and “News Feed.”
      +
        +
      • > The “Timeline” is a collection of photos, updates, and interactions between you and your community. This is where you add content to share with your fans.
        • +
      • > The “News Feed” is an aggregate of updates from other organizations, businesses, and people that you have selected to follow. You can share these messages to your own followers by clicking on “Share”.
      - -

      Some Tactics

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      Tag others in messages and photos
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      • > When typing a post, include an @ and continue typing the name to select who you are tagging. Notifications will be sent to each party being tagged.
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      Respond to posts on your timeline
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      • > When someone posts to your timeline and is looking for a response, it's called "social" media after all, respond!
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      Utilize "Facebook Questions"
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      • > You can utilize “Facebook Questions” from the Share menu to gain insights from community members, get feedback, and encourage participation.
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      • > How to set up a poll: facebook.com/help/facebook-questions
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      Share other constituent information or relevant links to keep your fans informed and build community involvement.
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      Useful resources:
      - +
      Use “Notes” to write messages or lengthy posts.
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        +
      • >To access the notes application (when already signed in), go to your fan page home page click edit profile then click update info. On the left, click the apps tab, then click the “go to notes app” button to begin writing a note.
        • +
      + +

      Some Tactics

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      Tag people and places in messages and photos
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        +
      • > When typing a post, begin with an "@"" and continue typing the name of the individual, place, or organization you wish to tag. Notifications will be sent to each party being tagged. Doing so shares your post or photo with the networks of those you have identified -- allowing for broader visibility.
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      Interact with your community
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        +
      • > Respond to comments made on your posts or on your wall. Also, make comments on posts of those fan pages you follow.
        • +
      • > Share relevant links from a page you follow, or post links, articles, pictures, or videos that are relevatnt to your residents.
        • +
      • > Pictures garner high visibility on facebook and often prompt more interaction than any other type of posting.
        • +
      • > Remember interacting is not only the way to build community, but make your city's residents feel lkie their opinion matters.
        • +
      • > When someone posts to your timeline and is looking for a response, respond. It's called "social" media after all!
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      +
      Utilize "Facebook Questions"
      +
        +
      • > You can utilize “Facebook Questions” from the Share menu to gain insights, get feedback, and encourage participation by community members.
        • +
      • > How to set up a question/poll: facebook.com/help/facebook-questions
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      + +
      Be Consistent
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        +
      • Find a conversational voice and stick to it.
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      • Be consistent in tone but varied in content. No one wants just pictures or only text. Mit it up.
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      • Work to post a similiar number of content items each day. Minimun, one! But remeber over posting content will only annoy your fans and cause them to "unlike" your page, or hide your content from their news feeds.
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      +
      Useful resources:
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Twitter

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There are 3 main City of Honolulu accounts for exchanging information with citizens:
www1.honolulu.gov/imgs/twitter_acctinfo.jpg

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Twitter

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Twitter is one of the most frequented social media networks in existence today. Designed to instantly connect users to what's most important; you can follow other cities, local business, community leaders, and news outlets. The nature of the platform is viral -- individuals passing along one another's comments to their own networks -- making it one of the quickest, easiest methods to broadcast information to a expansive audience.
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There is one primary Twitter account for the City and County of Honolulu:@HonoluluGov

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Getting Started

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1. Go to twitter.com and sign up
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1. Go to twitter.com
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  • > Create Username:
    • -
      -
    • > It should be easily identifiable
      • -
    • > Use city name in it; shorten it if possible
      • -
    • > An “ @ ” will be used as part of the name (@CityofSunnyvale)
      • -
    • > Be consistent, try to use the same username throughout all social media
      • -
    • > If you already have a Twitter handle, you can change it to a more readable, credible, and easily identifiable name while maintaining all your followers and posts
      • -
        +
      • > Create Username:
        • +
      • > It should be easily identifiable, include city name in it, and the word "gov" or "city" -- shorten if possible.
        • +
      • > Be consistent, try to use the same username throughout all social media.
        • +
      • > An “ @ ” will be added to the front of the name and always be included aspart of the name (@CityofSunnyvale)
        • +
      • > If you already have a Twitter handle, you can change it to a more readable, credible, and easily identifiable name while maintaining all your followers and posts
      • > Example: instead of @HNL_info,   use @CityofHNL or @HonoluluGov