From 8b87b7e7c67f46fe6d4c27ba1aa400875df4e4ec Mon Sep 17 00:00:00 2001
From: "L.Reid" <lr@codeforamerica.org>
Date: Tue, 7 Aug 2012 18:16:33 -0700
Subject: [PATCH] twitter updates

---
 index.html | 37 +++++++++++++++++++++++--------------
 1 file changed, 23 insertions(+), 14 deletions(-)

diff --git a/index.html b/index.html
index 607b02a..10a491d 100644
--- a/index.html
+++ b/index.html
@@ -197,7 +197,7 @@ <h6><span class="numbers">2.</span> If you don't have an accout, get setup.</h6>
 								<li><span class="arrows">></span> An “ @ ” will be added to the front of the name and always be included as part of the name (<a href="https://twitter.com/CityofSunnyvale">@HonoluluGov</a>).</li>
 								<li><span class="arrows">></span> It will then prompt you to build your profile by following others, making your profile searchable by category, and adding character (image and bio) to your profile. You have the option to skip this if needed; you can always do this later.</li>
 								<li><span class="arrows">></span>Confirm the email address and you're done!</li>	
-						<h6><span class="numbers">2.</span> Edit your profile</h6>
+						<h6><span class="numbers">3.</span> Edit your profile</h6>
                       		<ul>
                         		<li><span class="arrows">></span>If you already have a twitter account, ensure your name, or handle is easy to recognize, and sounds official. At any point, you can change your handle to a more readable, credible, and easily identifiable name while maintaining all your current followers and posts. Instead of @HNL_info, use @CityofHNL or @HonoluluGov</li>
                         		<li><span class="arrows">></span>Your profile should include the words "official" and "government" to ensure that viewers are aware that you are providing official city information.</li>
@@ -221,21 +221,30 @@ <h6>Twitter tricks</h6>
 							</ul>
 						<h6>Sample tweet</h6>  
 							<ul>
-								<li>“The <a href="https://twitter.com/honolulufest">@honolulufest</a> begins today. Join us downtown from 10-5 for <a href="https://twitter.com/#!/search/%23music">#music</a> <a href="https://twitter.com/#!/search/%23food">#food</a> and festivities! <a href="http://bit.ly/OKCyzk">http://bit.ly/OKCyzk</a>
+								<li>“The <a href="https://twitter.com/honolulufest">@honolulufest</a> begins today. Join us downtown from 10-5 for <a href="https://twitter.com/#!/search/%23music">#music</a>, <a href="https://twitter.com/#!/search/%23food">#food</a> and festivities! <a href="http://bit.ly/OKCyzk">http://bit.ly/OKCyzk</a>
 							</ul>			
-					<h3 class="ribbon">Some Tactics</h3>  
-									<ul>
-										<li>Keep active accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs. 
-											<ul>
-												<li>Here’s how the accounts can be consolidated in Honolulu: &nbsp; <a href="http://www1.honolulu.gov/imgs/twitter_acctinfo.jpg">www1.honolulu.gov/imgs/twitter_acctinfo.jpg</a></li>
-											</ul>
-										</li>
-										<li>Follow others. An easy way to get more people to follow you and grow your impression.</li>
-										<li>Don’t start tweets with “ @ ” unless you're tweeting <i>at someone</i>. They look like a conversation and get ignored.</li>
-										<li>Create hashtags for a given topic or event (#sfprideparade). This allows for broader awareness of your message.</li>
-										<li>Garner responses by promoting a hashtag.
-											<ul>
+					<h3 class="ribbon">Some Tactics</h3> 
+						<h6>Minimize accounts</h6> 
+							<ul>
+								<li><span class="arrows">></span>Keep active twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs. 
+								<li><span class="arrows">></span>A new twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a specific department draws a specific dedicated, yet broad audience that is keen on being kept up date on the the departmental functions, such as the police department.
+							</ul>
+						<h6>Build you community</h6>
+							<ul>
+								<li><span class="arrows">></span>Follow others. It's an easy way to get more people to follow you and grow your impression.</li>
+								<li><span class="arrows">></span>Retweet often. You want people to retweet you, so retweet them. It's a good way to build social capital.
+								<li><span class="arrows">></span>Tweet a variety of topics and media. Tweet iformation and notifications, as well as news articles, and less formal comments.
+								<li><span class="arrows">></span>Share video from your YouTube channel or pictures from Flickr.</li>
+							</ul>
+						<h6>Broaden your reach</h6>
+							<ul>
+								<li><span class="arrows">></span>Don’t start tweets with “ @ ” unless you're tweeting <i>at someone</i>. Theese are considered a <i>reply</i> and are not displayed to as broad of audience, and look like an internal conversation which will get ignored.</li>
+								<li><span class="arrows">></span>Use hashtags as often as possible. This allows for broader awareness of your message.</li>
+								<li><span class="arrows">></span>Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote and get your community to use it as well.
+								<li><span class="arrows">></span>Garner responses by promoting a hashtag.
 												<li>Example: “What do you think of the new play structure at <a href="https://twitter.com/#!/search/%23dolorespark">#DoloresPark</a>? Include <a href="https://twitter.com/#!/search/%23dolorespark">#DoloresPark</a> in reply”</li></ul></li>
+										
+							</ul>
 										<li>When you tweet at someone, use a Twitter handle (name) at the beginning of the tweet. This allows for minimal viewing and indicates that you are speaking directly to that person.</li>
 										<li>Reply when mentioned or tweeted at. It's called “social” media after all!</li>
 										<li>Be sure to add your city's website to your character’s “About” section.</li>