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index 607b02a..10a491d 100644
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@@ -197,7 +197,7 @@ 2. If you don't have an accout, get setup.
> An “ @ ” will be added to the front of the name and always be included as part of the name (@HonoluluGov).
> It will then prompt you to build your profile by following others, making your profile searchable by category, and adding character (image and bio) to your profile. You have the option to skip this if needed; you can always do this later.
>Confirm the email address and you're done!
- 2. Edit your profile
+ 3. Edit your profile
- >If you already have a twitter account, ensure your name, or handle is easy to recognize, and sounds official. At any point, you can change your handle to a more readable, credible, and easily identifiable name while maintaining all your current followers and posts. Instead of @HNL_info, use @CityofHNL or @HonoluluGov
- >Your profile should include the words "official" and "government" to ensure that viewers are aware that you are providing official city information.
@@ -221,21 +221,30 @@ Twitter tricks
Sample tweet
- Some Tactics
-
- - Keep active accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs.
-
-
- - Follow others. An easy way to get more people to follow you and grow your impression.
- - Don’t start tweets with “ @ ” unless you're tweeting at someone. They look like a conversation and get ignored.
- - Create hashtags for a given topic or event (#sfprideparade). This allows for broader awareness of your message.
- - Garner responses by promoting a hashtag.
-
+ Some Tactics
+ Minimize accounts
+
+ - >Keep active twitter accounts to a minimum. Multiple Twitter accounts will only fragment your audience and the community of followers you wish to develop won’t be attainable unless account consolidation occurs.
+
- >A new twitter account (or handle) should only be created if there is a logical disconnection between the entity and the city, such as a zoo. Or if a specific department draws a specific dedicated, yet broad audience that is keen on being kept up date on the the departmental functions, such as the police department.
+
+ Build you community
+
+ - >Follow others. It's an easy way to get more people to follow you and grow your impression.
+ - >Retweet often. You want people to retweet you, so retweet them. It's a good way to build social capital.
+
- >Tweet a variety of topics and media. Tweet iformation and notifications, as well as news articles, and less formal comments.
+
- >Share video from your YouTube channel or pictures from Flickr.
+
+ Broaden your reach
+
+ - >Don’t start tweets with “ @ ” unless you're tweeting at someone. Theese are considered a reply and are not displayed to as broad of audience, and look like an internal conversation which will get ignored.
+ - >Use hashtags as often as possible. This allows for broader awareness of your message.
+ - >Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote and get your community to use it as well.
+
- >Garner responses by promoting a hashtag.
- Example: “What do you think of the new play structure at #DoloresPark? Include #DoloresPark in reply”
+
+
When you tweet at someone, use a Twitter handle (name) at the beginning of the tweet. This allows for minimal viewing and indicates that you are speaking directly to that person.
Reply when mentioned or tweeted at. It's called “social” media after all!
Be sure to add your city's website to your character’s “About” section.
