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@@ -215,7 +215,7 @@ <h6>Understand the landscape</h6>
 						<h6>Twitter tricks</h6>	
 							<ul>
 								<li><span class="arrows">></span>Use short links. You can shorten links at <a href="http://bitly.com">bitly.com</a>. Although Twitter automatically shortens links, using bit.ly or other url shorteners to tweet a shortlink is best practice. </li>
-								<li><span class="arrows">></span>Direct messageing: Allows you to privately communicate with a follower (only those users that follow you).</li>
+								<li><span class="arrows">></span>Direct messaging: Allows you to privately communicate with a follower (only those users that follow you).</li>
 								<li><span class="arrows">></span>Retweeting: Shares someone else’s tweet with your followers.</li>
 								<li><span class="arrows">></span>Hashtags: The “ # ” symbol, called a hashtag, is used to categorize messages and associate themes. </li>
 							</ul>
@@ -242,15 +242,15 @@ <h6>Broaden your reach</h6>
 								<li><span class="arrows">></span>Use hashtags as often as possible. This allows for broader awareness of your message.</li>
 								<li><span class="arrows">></span>Create hashtags for a given topic or event such as the Honolulu Pride Parade (#hnlpride). Promote and get your community to use it as well.
 								<li><span class="arrows">></span>Garner responses by promoting a hashtag.
-												<li>Example: “What do you think of the new play structure at <a href="https://twitter.com/#!/search/%23dolorespark">#DoloresPark</a>? Include <a href="https://twitter.com/#!/search/%23dolorespark">#DoloresPark</a> in reply”</li></ul></li>
-										
+								<li><i>Example:</i> “What do you think of the new play structure at <a href="https://twitter.com/#!/search/%23Kilaueapark">#KilaueaPark</a>? Include <a href="https://twitter.com/#!/search/%23dolorespark">#KilaueaPark</a> in reply.”</li>
+							</ul>
+						<h6>Tactics</h6>			
+							<ul>
+								<li>When you tweet at someone, use the Twitter handle (name) at the beginning of the tweet. This allows for minimal viewing and indicates that you are speaking directly to that person.</li>
+								<li>Reply when mentioned or tweeted at. It's called “social” media after all!</li>
+								<li>Keep your messages short and simple. You don't have to use all 140 characters.</li>
+								<li>Learn the lingo. <a href="http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp">Look up the shorthand</a>.</li>
 							</ul>
-										<li>When you tweet at someone, use a Twitter handle (name) at the beginning of the tweet. This allows for minimal viewing and indicates that you are speaking directly to that person.</li>
-										<li>Reply when mentioned or tweeted at. It's called “social” media after all!</li>
-										<li>Be sure to add your city's website to your character’s “About” section.</li>
-										<li>Keep your messages short and simple.</li>
-										<li>Look up the shorthand: <a href="http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp">www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp</a></li></ul>
-									
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