diff --git a/example.py b/example.py
index 8e7bb25d..5074fe48 100644
--- a/example.py
+++ b/example.py
@@ -703,7 +703,7 @@ def __init__(self, var="", arch=Arch_Armv7M, target=Target_CortexM7):
 
     def core(self,slothy):
         slothy.config.variable_size=True
-        slothy.optimize_loop("start")
+        slothy.optimize_loop("start", forced_loop_type=Arch_Armv7M.SubsLoop)
 
 class Armv7mLoopCmp(Example):
     def __init__(self, var="", arch=Arch_Armv7M, target=Target_CortexM7):
@@ -720,7 +720,7 @@ def __init__(self, var="", arch=Arch_Armv7M, target=Target_CortexM7):
     def core(self,slothy):
         slothy.config.variable_size=True
         slothy.config.outputs = ["r6"]
-        slothy.optimize_loop("start")
+        slothy.optimize_loop("start", forced_loop_type=Arch_Armv7M.CmpLoop)
 
 class Armv7mLoopVmovCmp(Example):
     def __init__(self, var="", arch=Arch_Armv7M, target=Target_CortexM7):
diff --git a/slothy/core/slothy.py b/slothy/core/slothy.py
index d2880ded..501169a3 100644
--- a/slothy/core/slothy.py
+++ b/slothy/core/slothy.py
@@ -450,7 +450,12 @@ def fusion_loop(self, loop_lbl, forced_loop_type=None, **kwargs):
 
         pre , body, post, _, other_data, loop = \
             self.arch.Loop.extract(self.source, loop_lbl, forced_loop_type=forced_loop_type)
-        loop_cnt = other_data['cnt']
+
+        try:
+            loop_cnt = other_data['cnt']
+        except KeyError:
+            loop_cnt = Nonee
+
         indentation = AsmHelper.find_indentation(body)
 
         body_ssa = SourceLine.read_multiline(loop.start(loop_cnt)) + \
@@ -472,7 +477,11 @@ def optimize_loop(self, loop_lbl, postamble_label=None, forced_loop_type=None):
 
         early, body, late, _, other_data, loop = \
             self.arch.Loop.extract(self.source, loop_lbl, forced_loop_type=forced_loop_type)
-        loop_cnt = other_data['cnt']
+
+        try:
+            loop_cnt = other_data['cnt']
+        except KeyError:
+            loop_cnt = None
 
         # Check if the body has a dominant indentation
         indentation = AsmHelper.find_indentation(body)
diff --git a/slothy/targets/arm_v7m/arch_v7m.py b/slothy/targets/arm_v7m/arch_v7m.py
index abac28ac..56e1f4ed 100644
--- a/slothy/targets/arm_v7m/arch_v7m.py
+++ b/slothy/targets/arm_v7m/arch_v7m.py
@@ -297,6 +297,105 @@ def end(self, other, indentation=0):
         yield f'{indent}cmp {other["cnt"]}, {other["end"]}'
         yield f'{indent}bne {lbl_start}'
 
+
+class BranchLoop(Loop):
+    """
+    More general loop type that just considers the branch instruction as part of the boundary.
+    This can help to improve performance as the instructions that belong to handling the loop can be considered by SLOTHY aswell. 
+    
+    Note: This loop type is still rather experimental. It has a lot of logics inside as it needs to be able to "understand" a variety of different ways to express loops, e.g., how counters get incremented, how registers marking the end of the loop need to be modified in case of software pipelining etc. Currently, this type covers the three other types we offer above, namely `SubsLoop`, `CmpLoop`, and `VmovCmpLoop`. 
+
+    For examples, we refer to the classes `SubsLoop`, `CmpLoop`, and `VmovCmpLoop`. 
+ """
+    def __init__(self, lbl="lbl", lbl_start="1", lbl_end="2", loop_init="lr") -> None:
+        super().__init__(lbl_start=lbl_start, lbl_end=lbl_end, loop_init=loop_init)
+        self.lbl = lbl
+        self.lbl_regex = r"^\s*(?P<label>\w+)\s*:(?P<remainder>.*)$"
+        self.end_regex = (rf"^\s*(cbnz|cbz|bne)(?:\.w)?\s+{lbl}",)
+
+    def start(self, loop_cnt, indentation=0, fixup=0, unroll=1, jump_if_empty=None, preamble_code=None, body_code=None, postamble_code=None, register_aliases=None):
+        """Emit starting instruction(s) and jump label for loop"""
+        indent = ' ' * indentation
+        if body_code is None:
+            logging.debug(f"No body code in loop start: Just printing label.")
+            yield f"{self.lbl}:"
+            return
+        # Identify the register that is used as a loop counter
+        body_code = [l for l in body_code if l.text != ""]
+        for l in body_code:
+            inst = Instruction.parser(l)
+            # Flags are set through cmp
+            # LIMITATION: By convention, we require the first argument to be the
+            # "counter" and the second the one marking the iteration end.
+            if isinstance(inst[0], cmp):
+                # Assume this mapping
+                loop_cnt_reg = inst[0].args_in[0]
+                loop_end_reg = inst[0].args_in[1]
+                logging.debug(f"Assuming {loop_cnt_reg} as counter register and {loop_end_reg} as end register.")
+                break
+            # Flags are set through subs
+            elif isinstance(inst[0], subs_imm_short):
+                loop_cnt_reg = inst[0].args_in_out[0]
+                loop_end_reg = inst[0].args_in_out[0]
+                break
+
+        # Find FPR that is used to stash the loop end incase it's vmov loop
+        loop_end_reg_fpr = None
+        for li, l in enumerate(body_code):
+            inst = Instruction.parser(l)
+            # Flags are set through cmp
+            if isinstance(inst[0], vmov_gpr):
+                if loop_end_reg in inst[0].args_out:
+                    logging.debug(f"Copying from {inst[0].args_in} to {loop_end_reg}")
+                    loop_end_reg_fpr = inst[0].args_in[0]
+
+            # The last vmov occurance before the cmp that writes to the register
+            # we compare to will be the right one. The same GPR could be written
+            # previously due to renaming, before it becomes the value used in
+            # the cmp.
+            if isinstance(inst[0], cmp):
+                break
+
+        if unroll > 1:
+            assert unroll in [1,2,4,8,16,32]
+            yield f"{indent}lsr {loop_end_reg}, {loop_end_reg}, #{int(math.log2(unroll))}"
+
+        inc_per_iter = 0
+        for l in body_code:
+            inst = Instruction.parser(l)
+            # Increment happens through pointer modification
+            if loop_cnt_reg.lower() == inst[0].addr and inst[0].increment is not None:
+                inc_per_iter = inc_per_iter + simplify(inst[0].increment)
+            # Increment through explicit modification
+            elif loop_cnt_reg.lower() in (inst[0].args_out + inst[0].args_in_out) and inst[0].immediate is not None:
+                # TODO: subtract if we have a subtraction
+                inc_per_iter = inc_per_iter + simplify(inst[0].immediate)
+        logging.debug(f"Loop counter {loop_cnt_reg} is incremented by {inc_per_iter} per iteration.")
+
+        if fixup != 0 and loop_end_reg_fpr is not None:
+            yield f"{indent}push {{{loop_end_reg}}}"
+            yield f"{indent}vmov {loop_end_reg}, {loop_end_reg_fpr}"
+
+        if fixup != 0:
+            yield f"{indent}sub {loop_end_reg}, {loop_end_reg}, #{fixup*inc_per_iter}"
+
+        if fixup != 0 and loop_end_reg_fpr is not None:
+            yield f"{indent}vmov {loop_end_reg_fpr}, {loop_end_reg}"
+            yield f"{indent}pop {{{loop_end_reg}}}"
+
+        if jump_if_empty is not None:
+            yield f"cbz {loop_cnt}, {jump_if_empty}"
+        yield f"{self.lbl}:"
+
+    def end(self, other, indentation=0):
+        """Emit compare-and-branch at the end of the loop"""
+        indent = ' ' * indentation
+        lbl_start = self.lbl
+        if lbl_start.isdigit():
+            lbl_start += "b"
+
+        yield f'{indent}bne {lbl_start}'
+
 class CmpLoop(Loop):
     """
     Loop ending in a compare and a branch.