diff --git a/api/v1/env.go b/api/v1/env.go
index 7d73c4d..eb512fc 100644
--- a/api/v1/env.go
+++ b/api/v1/env.go
@@ -241,7 +241,6 @@ func (s *Store) getStorage() []corev1.EnvVar {
 }
 
 func (s *Store) GetEnv() []corev1.EnvVar {
-
 	// TODO: Use map for overwriting when using ENVs from customer
 	c := []corev1.EnvVar{
 		{
@@ -302,6 +301,14 @@ func (s *Store) GetEnv() []corev1.EnvVar {
 			Name:  "SQL_SET_DEFAULT_SESSION_VARIABLES",
 			Value: "0",
 		},
+		{
+			Name:  "INSTALL_LOCALE",
+			Value: s.Spec.ShopConfiguration.Locale,
+		},
+		{
+			Name:  "INSTALL_CURRENCY",
+			Value: s.Spec.ShopConfiguration.Currency,
+		},
 		{
 			Name:  "APP_URL",
 			Value: fmt.Sprintf("https://%s", s.Spec.Network.Host),
diff --git a/api/v1/store.go b/api/v1/store.go
index 4d021ae..5a48a70 100644
--- a/api/v1/store.go
+++ b/api/v1/store.go
@@ -39,6 +39,9 @@ type StoreSpec struct {
 	HorizontalPodAutoscaler HPASpec       `json:"horizontalPodAutoscaler,omitempty"`
 	ServiceAccountName      string        `json:"serviceAccountName,omitempty"`
 
+	// +kubebuilder:default={Currency: "EURO", Locale: "en-GB"}
+	ShopConfiguration Configuration `json:"shopConfiguration,omitempty"`
+
 	// +kubebuilder:default=false
 	DisableChecks      bool `json:"disableChecks,omitempty"`
 	DisableJobDeletion bool `json:"disableJobDeletion,omitempty"`
@@ -73,6 +76,11 @@ func init() {
 	SchemeBuilder.Register(&Store{}, &StoreList{})
 }
 
+type Configuration struct {
+	Currency string `json:"currency"`
+	Locale   string `json:"locale"`
+}
+
 type Credentials struct {
 	Username string `json:"username"`
 	Password string `json:"password,omitempty"`